Sep 23 2019
Characters are critical for stories that resonate. Why? Because characters are the conduit that connects the reader, that vests them in the events. We can’t empathize with technology, spaceships, magic, or nuclear submarines. Humans can’t bond emotionally to a place (without the characters as the connection). For instance, we CARE about Lord of the Rings’ …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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