Aug 27 2013
I spoke on Saturday here in Florida for the STAR folk in Melbourne, and I had a new writer comment that she couldn’t start building her platform because she had no finished books and nothing for sale. I don’t believe in Self-Help-Kitten-Glitter. I believe in hard work. But hard work needs a solid foundation or we’re no better than Skippy the Hamster running in his little wheel.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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