How can we connect to an audience (readers) who will love our stories enough to buy, support and spread the word? This is the ever-present challenge on every author’s mind. If it isn’t, then it should be.
Tag: social media for writers
Feb 05 2019
How to Sell More Books: A Tale of Fishing & Catfishing
How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally. Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not …
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Aug 17 2018
How to Use Twitter to Connect with Fans & Build a POWERFUL Brand
Last post was some tongue-and-cheek fun pointing out how brands (particularly author brands) abuse Twitter. Today, I want to shift gears and chat some about how writers—actually ALL brands—can use Twitter far more effectively. Currently, too many writers are like Stormtroopers—lots of shots fired tweets that hit NOTHING. Admittedly, when I got on Twitter (practically when it was invented) …
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Aug 15 2018
8 Ways to Make People on Twitter Want to STAB US IN THE FACE
Twitter used to be my absolute FAVORITE social site. Sure, I had a Facebook account but the real fun was always on Twitter…especially once I created the #MyWANA community so all the writers could socialize. We laughed, talked about all the stuff “normal people” don’t get, and even had parties—*fondly remembers Sharknado Party of 2013*. …
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Jul 24 2018
Targeting Readers: Audiences Have Evolved & So Should Marketing
How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
