Sep 26 2013
Perhaps one of the best reasons why horror is one of the most important genres is how it examines the human condition, by probing our worst nightmares and fears, as well as examining society and humanity – all our best and worst aspects – in close detail.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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