Proper branding is one of THE most critical elements of author success. Brands that are outdated, boring, rigid, abandoned, fractured, negative or nonexistent are not only unhelpful, but they can spell disaster to our career and eating potential as artists. An author brand has to fit in the new paradigm. If we live in a world that’s changing hourly, our brands have to be able to bend and move and shift with changes.
Feb 20 2014
Feb 17 2014
I can tell you that the authors who treat writing as a business and who seek education and mentoring are making a heck of a lot more than $1000 a year. I’ve seen that, too. I’ve witnessed many writers who were willing to do all it took to make a good living writing and boy they are. Hugh Howey, Teresa Ragan, H.P. Mallory, and Saffina Deforges (three of these four I know personally and all great people and I many more examples but this post is long enough).
Feb 14 2014
When we allow others to talk us into “real jobs”, they won’t be the ones who die a slow death every day. They won’t be the ones who throw up every day on the way to work (been there). They won’t be the one with a broken heart, an empty life and a mental spiral of what-ifs that keep them awake at night.
Feb 12 2014
It’s easy to be miserable when life or our art isn’t cooperating. It’s hard to choose to remain peaceful and continue pressing with a positive attitude. But the more we exercise peace, joy and self-discipline, the stronger they become. But resistance is what makes them grow. Resistance can be a good thing if we remember to keep it in a positive perspective.
Feb 10 2014
Does anyone question the team with the group shot on the top of K-2? Do they say, “Well, you slid at least twenty times and nearly fell into an ice cave. Oh and then there was that delay because of weather. And you had to have a team of sherpas to help you. Your summit doesn’t count.” No. Either we finish the book or we don’t. Whether it took ten revisions, or a hundred, no one cares.
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Firearms: The Writer’s Guide to “Knowing Your Weapon!” October 15, 2021
- Fight Scenes: Deep Cover & How to Write the Good Fight October 12, 2021
- Is Podcasting the New Blog? September 30, 2021
- Finding TIME: Five Simple Ways to Finish a Book September 28, 2021
- Brave New Writing & Learning to Think Outside the Book September 24, 2021
- Plot Twists: Types of Twists & Why They’re AMAZING for Stories September 15, 2021
- Binging is BIG: 3 Simple Ways to Make Your Series HOOK Readers September 10, 2021
- The Log-Line: Can You Pitch Your ENTIRE Story in ONE Sentence? September 2, 2021
- Writer’s Block: Is It Laziness or a Critical Part of Being a Longtime Author? August 25, 2021
- Description: The Good the Bad and the Just Please STOP August 4, 2021
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.