Jun 17 2013
When we write quickly, we get into the zone and pass The Wall. We become part of the world we’re creating. Fatigue wears out the cerebral cortex (the “Editor” and I will call this our “Spock Brain”). Fatigue diverts us to the Limbic Brain (also known as the Reptilian or Primal Brain, or for today’s purposes—“The Captain Kirk Brain”).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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