Kristen Lamb

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self-editing, Kristen Lamb, revision, editing, content editing, how to edit a novel, self-publishing, how to revise a novel

A fallacy among many emerging writers is that authors only write the books. Then, once finished, agents will fall in LOVE and someone else will do ALL the editing.

*clutches sides laughing.*

Yeah…no. And woodland creatures don’t help with housework. Sorry to break the news. Bummed me out, too.

The hard truth is the onus is on us (writers) to make certain our manuscript is properly edited before sending a query. Remember, agents are actively searching for reasons to STOP reading. Self-editing skills can mean the difference between a sweet deal or a spot in the slush pile.

Even if the story is amazing, agents know editing is time-consuming and costly. This means they’re more likely to wait for another ‘amazing story’ that doesn’t cost as much as a Caribbean cruise to get bookstore ready. They’ll be far more likely to sign an author who possesses solid self-editing skills.

But what was that old saying?

You never get a second chance to make a first impression.

Applies to agents and to readers.

Self-publishing is a whole new level and new devil. If we’re doing our job, the self-published novel should be at least as good as anything legacy published. This means we bear the burden (and cost) of making sure our manuscript is the best it can be.

Superior editing makes the difference between releasing a novel versus unleashing one. Many emerging writers—once the novel is ‘finished’—make some major errors when it comes to ‘editing.’

Here are a few biggies:

  • The writer actually believes the novel is finished and hits PUBLISH (Ahhhhhhh! NO!);
  • Emerging authors fail to understand proofreading is NOT synonymous with editing. Proofreading is merely one type of editing;
  • New authors don’t research how much good developmental editors/substantive line-editors charge for services.

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The above guidelines are from the Editorial Freelancers Association.

Since all novels require editing, the more we know how to do ourselves, the lower our costs will be. Trust me. Y’all do not want to pay a developmental editor to turn a 90,000 word mess into something readable (forget publishable).

Feel free to do this, but be ready to cough up a few thousand dollars and part of a kidney.

A more cost-effective option is to understand plot and the mechanics of story so we can repair the flaws ourselves. Sure, a good developmental editor will spot the massive plot holes and guide us how to repair them, but (again) it’s gonna cost us.

A lot.

Additionally, we can pay someone to insert all our proper punctuation and correct poor grammar, OR we can learn how to do this stuff ourselves. Then we’re only paying for a proofreader to catch what we missed or goofed.

Trust me, no matter how good the writer, we ALL miss/goof stuff.

Self-Editing and ‘Cost vs. Value’

As I already mentioned, good editors are NOT cheap. There are also many editors who charge by the hour. If they’re spending their time fixing oopses we could’ve easily repaired ourselves?

We’re burning cash and time.

Self-editing can be a real life (and cash) saver.

Yet, correct the problems we’ll be discussing today, and editors can more easily get to the MEAT of our novel. This means you will spend less money and get far higher value.

Over my career I have literally edited thousands of works, most of them written by emerging writers. My particular specialty is content and developmental edit. Though I’ll correct punctuation and spelling as I go (because I am OCD and generous) MY job is to make a STORY the best it can possibly be.

Problem is, most of the time I can’t even get to the story because it’s obscured under layers of bleh the writer could have removed in revision.

#1 DIY Adverb Removal

Despite what you might have been told, not ALL adverbs are evil. Redundant adverbs are evil. If someone shouts loudly? How else are they going to shout? Whispering quietly?

***Wow, glad the author explained how ‘whispering’ works.

Ah, but if a character whispers seductively? The adverb seductively gives us a quality to the whisper that isn’t inherent in the verb. Check your work for adverbs and kill the redundant ones.

Either we need to choose a stronger verb, or we’re treating the reader like an idiot.

If a character walks quickly to the train platform, then choose a verb that means ‘to walk quickly’ (stride, jog, hurry) and use that one instead. If a character yells loudly, ditch the loudly. 

We understand how yelling ‘works.’

#2 Cut the Cray-Cray

First and foremost, readers want a STORY. Stories are more than loads of ‘pretty writing’ using thousand-dollar words. Stories are about problems. A character thinks life is fine, then PROBLEM. The character then must struggle, grow, evolve, make choices to eventually SOLVE the problem (win, lose, draw).

Pretty description is optional. Big words are also optional. Alas, if we want to be a writer who uses description then we need to wield with economy.

Few things make me as giddy as a glorious line of description or a new vocabulary word. Many readers (and writers) are like crows.

We see the shinies and tuck them away because they’re THAT cool. The last book I read was The Devil in the White City.

When describing a miserable afternoon in late 19th century Chicago, the author had many options of how to do this. Instead of, ‘The day was humid and stifling,’ Erik Larson wrote, ‘The air hung with the heavy stillness of a tapestry.’ 

There’s nothing, per se, wrong with the first description. But Larson’s line was far more visceral because he made use of multiple senses simultaneously.

But some writers take similes too far.

I’ve seen writers who’ve used so much ‘wordsmithery’ that I had no idea what the hell they were even trying to say. The goal of a novel is to hook readers into a dramatic narrative, not prove we own a thesaurus.

Exhibit A:

self-editing, Kristen Lamb, revision, editing, content editing, how to edit a novel, self-publishing, how to revise a novel

***Word on the street is the NSA is contemplating either revoking Sean Penn’s permission to own a thesaurus OR they want to weaponize his writing.

Metaphors and similes are fantastic literary devices, but need to be used with intention. Yes, in school, our teachers or professors didn’t ding us for using forty-two metaphors in five pages, but their job was to teach us how to properly use a metaphor or simile, NOT prepare us for commercial publication as professional novelists.

self-editing, Kristen Lamb, revision, editing, content editing, how to edit a novel, self-publishing, how to revise a novel

When we use too much of this verbal glitter, we can create what’s called ‘purple prose.’ Go through your pages and highlight metaphors and similes.

Pick THE BEST and CUT THE REST.

Any kind of description must serve the story and propel the dramatic action forward. If it doesn’t do this? CUT!

#3 Cut the Stage Direction

Again, the more time an editor devotes to a project the higher the bill. Also, if an editor charges by the page, we could be paying for a lot of filler we could have removed ourselves.

Alfred Hitchcock said, ‘Drama is life with the dull bits cut out.’ Readers don’t need every single step of a day. We live it, why would we read it?

Yet, I see a lot of samples like this:

Fifi opened her eyes at dawn. She pulled back her covers and placed her feet on the floor. Padding across the room, she reached for a robe hanging on her door. Her stomach growled, so she went downstairs and opened the fridge for the carton of orange juice, then grabbed a glass from the cabinet. Turning around, she searched for a granola bar….

OH, GET ON WITH IT!

An editor is going to cut all of this because NOTHING IS HAPPENING. Also, readers pretty much know how the whole ‘getting juice’ phenomenon works. They don’t need a blow-by-blow.

Fifi reached out her hand to open the door.

NO KIDDING.

Unless Fifi has telekinetic powers, do readers need the direction?

Filler pads the word count, but it also pads the editing bill. The verbs turn, look, grab, pull are possible red flags you’re doing too much stage direction. My advice is to do a Word Find and search for these verbs and their variations (I.e. look, looked, looking). See if the action is necessary or if you’re holding the reader’s brain.

If you’re holding the reader’s brain? Return it, please.

#4 Beware of Painful & Alien Movement of Body Parts

Her eyes flew to the other end of the restaurant.

His head followed her across the room.

Um…ouch.

Make sure your character keeps all body parts attached. Her gaze can follow a person and so can her stare, but if her eyes follow? The carpet gets them fuzzy with dust bunnies and then they don’t slide back in her sockets as easily.

self-editing, Kristen Lamb, revision, editing, content editing, how to edit a novel, self-publishing, how to revise a novel

#5 Ease Up on the Physiology

Fifi’s head pounded. She ran for the door, her heart hammering and wild pulse beating relentlessly in her head. Her breath came in choking sobs. All she could do was gasp. Panic made her throat clench and stomach heave. Mind numb, she reached for the door, fingers trembling.

GET TO IT ALREADY!

After a page of this? I need a nap. After two pages? I need a drink. We can only take so much heart pounding, thrumming, hammering before we just get worn out. That and I read a lot of samples where the character has her heart pounding so much, I’m waiting for her to slip into cardiac arrest at any moment.

Physiological reactions can become echoes. If every page the character has her stomach churning, roiling and rolling, our reader will need an antacid before finishing the chapter (provided she finishes at all).

I strongly recommend a copy of Angela Ackerman and Becca Puglisi’s Emotion Thesaurus to help you vary physiology. Also, if someone’s heart is pounding, that’s okay. We just don’t need to be told this over and over and…over.

We (readers) assume the character’s heart is still pounding until she’s out of danger.

No need to remind us.

Really.

#6 Odd Sentence Construction

In an effort to break up and vary sentence structure, many emerging writers will craft sentences like this:

With the months of stress pressing down on her head, Jessie started ironing the restaurant tablecloths with a fury.

First, this is backing into the action. Though technically correct (enough), it’s easy to lose a reader if we have too many sentences like this. Active sentences are the easiest on the brain and keep the reader immersed in the fictive dream.

Then there are the picky issues with the example above. For instance, when we use the word ‘down,’ then ‘on’ is redundant.

Also, Jessie is either ironing or not ironing. ‘Started’ is overused and makes sloppy writing (this actually goes back to the whole stage direction thing).

Jessie ironed the restaurant tablecloths with a fury, months of stress pressing on her shoulders.

Another way writers will vary the beginning of sentences is they’ll default to what’s known as passive voice.

Passive:

The door was kicked in by the police.

Active:

Police kicked in the door.

If you go through your pages and see WAS clusters? That’s a HUGE hint that passive voice has infected your story.

Many writers end up with strange sentence construction because they realize every sentence is starting with the character’s name or the appropriate pronoun. They’re trying to ameliorate the repetition of Jessie, Jessie, Jessie, she, she, she. The problem, then, is not sentence construction, rather the writer needs to open the lens of the storytelling.

Remember our character doesn’t need to be the subject of every sentence. We’re telling a story. This means we can work with setting, other characters, etc.

#7 Get Rid of ‘Clever’ Tags

Ideally, if we do a good job with our characters, the reader should know who’s talking without tags because speech patterns differ. If all our characters ‘speak’ the same way, that is an issue we need to remedy.

Yet, we can’t always do this, which means we can use a tag. Tags are fine, but keep it simple. This isn’t the place to get clever.

‘You are such a jerk,’ she laughed.

A character can’t ‘laugh’ something. They can’t ‘spit,’ ‘snarl,’ or ‘grouse’ words either. They can SAY and ever so often they can ASK. Said used properly becomes white noise.

NOTE: Use said as a tag…just don’t get crazy. If you beat it up it gets distracting and annoying.

But again, used properly readers don’t generally see it. It keeps them in the story and cooking along. If we want to add things like laughing, griping, complaining, then fine. It just shouldn’t be the tag.

“You are such a jerk.” She laughed and flicked brownie batter onto Fabio’s white shirt.

Notice how sentences like the one above also keep us from beating said to death.

I swear the funniest instance of bizarre tags was a new writer who just would NOT listen to me and she insisted on using all these crazy@$$ tags. So instead of exclaimed when her character yelled something she tagged with, he ejaculated.

*Editor Kristen falls over laughing*

self-editing, Kristen Lamb, revision, editing, content editing, how to edit a novel, self-publishing, how to revise a novel

Okay y’all ALL sniggered at that one. So yeah be creative just not in the tags, ya dig? 😉

There you go!

SEVEN easy tips for self-editing. We all make these mistakes and that’s why God invented revision (that and to punish the unfaithful). If you can get rid of these common offenders on your own, then good editors can focus on the deeper aspects of your fiction.

Have you had to ruthlessly slay your favorite metaphors? Are you a recovering adverb-addict? What are some other self-editing guidelines you use to keep your prose clean and effective?

I love hearing from you!

And am not above bribery!

What do you WIN? For the month of April, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

NOW OFFERING…

The first five pages are the most essential part of the novel, your single most powerful selling tool. It’s how you will hook agents, editors and readers. This class will cover the most common blunders and also teach you how to hook hard and hook early. This class is two hours long, 90 minutes of instruction and 30 minutes for Q&A.

***A free recording is included with purchase.

General Admission is $40 and there are some SUPER COOL upgrades! Get your spot HERE.

 

MORE CLASSES!

Have to write a query letter or synopsis? Conference season is coming! 

Pitch Perfect: Crafting a Query & Synopsis Agents Will Love. Class is May 3rd 7-9 EST and $45 for over two hours training y’all how to do the toughest parts of this job.

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

For anyone who longs to accelerate their plot skills, I recommend:

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY. 

Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get BOTH Plot Boss and Art of Character in the…

Story Boss Bundle (ON DEMAND).

Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN! 

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

The Devil's Dance, The Devil's Dance Kristen Lamb, Author Kristen Lamb, Kristen Lamb novel, Kristen Lamb mystery-thriller, Romi Lachlan

mystery, why people love mysteries, Kristen Lamb, Author Larry Enmon, Special Agent Larry Enmon, Larry Enmon The Burial Place, mystery The Burial Place, how to write mysteries, what mystery readers want, trends in fiction, trends in mysteries

Last time, we talked about how important research is for creating stories readers love. Some genres require more research than others, and mystery happens to be one of those genres. The more we read, watch, and learn, the better we can execute twists and turns and surprises readers can’t get enough of.

A great way to add authenticity is to connect with people who are in the profession of solving crimes. Mystery masters, so to speak. Today, we have a real treat.

I’ve been friends with Larry Enmon for over ten years. Larry is a retired special agent from the United States Secret Service. He started out as a police officer in Houston, Texas, so if anyone can appreciate the lure of mystery? Trust me, it’s Larry.

Thanks for being here! Take it away!

Why We Love a Good Mystery

mystery, why people love mysteries, Kristen Lamb, Author Larry Enmon, Special Agent Larry Enmon, Larry Enmon The Burial Place, mystery The Burial Place, how to write mysteries, what mystery readers want, trends in fiction, trends in mysteries

Just so we start off on the right foot here, I’ve read everything Sir Author Conan Doyle ever wrote about Sherlock Holmes. As a young man, mysteries and mystery writing fascinated me. I read everything I could get. But then I did something foolish. Something that caused me to fall out of love with the genre.

I became a police officer.

For thirty-seven years I lived the dream—more often the nightmare—of solving mysteries. I started as a municipal police officer in Houston working uniform patrol and undercover vice. Eventually, I accepted an appointment as a special agent with the U.S. Secret Service, where I continued investigating crimes and solving mysteries.

But I stopped reading them. In hindsight? That was probably a mistake.

The Seed of a Great Story

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First of all, every good story contains an element of mystery. It’s in our human DNA to ask why—to solve the puzzle, to discover the secret. It’s what pushes humanity forward. Everyone wants to be the first to figure it out.

Reading a good mystery allows the reader to experience the thrill of the hunt without the inherent dangers involved in hunting. Staying at a safe distance from danger is always better than experiencing it first hand.

Trust me—I’ve been shot at more than once.

What else do we love about mysteries? The crime gets solved, the bad guy is captured, and justice is swiftly meted out. Sadly, this is not always so in the real world. We know this, and it bothers us that good people are hurt or killed and some crimes are never solved. Most humans possess an innate desire for wrongs to be righted. While life rarely offers what we crave, good mysteries do.

Mystery novels feed that psychic longing for closure.

The Evolution of Mystery

Secondly, mystery fulfills intrinsic human needs. This explains why mystery has changed over the decades. The old-style detective and mystery writers weren’t as concerned about characters as the new writers of today. What started out as a plot-driven genre has evolved into a character-driven genre.

In the digital age, we want to know everything about everyone. We’re just as interested in the people as the problem. Perhaps more so. This cultural shift has elevated the characters in mysteries to being as important, if not more important, than the mystery to be solved.

Let me share an example: True Detective – Season One (HBO). Sure we care about the detectives discovering the identity of the serial killer, but what keeps us coming back, desperate for the next episode and the next has much more to do with the relationship between the two detectives, Rust and Marty.

A Funny Thing About Murder…

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Lastly, mystery is all around us every day. It’s in the headlines, on the news, murmured in the scuttle around the office. A fellow writer once asked me how many homicides I saw as a uniform police officer. This started me to thinking about all the different types of death I investigated.

Each had a mystery associated with it that needed solving. I saw death by shooting, stabbing, drowning, electrocution, crushing (yes, that happened), poisoning, blunt force trauma, falling, hanging, and burning.

I was the first unit on the scene, and it was my job to determine what happened, how it happened, why it happened, and round up the witnesses before the homicide detectives arrived.

Old Cop Trick #1: Always ask the witnesses for some identification. Once they present it, drop it in your pocket. If you don’t, in all the confusion, they might just wander away.

I suspect that few police officers read mysteries, probably for the same reasons I stopped. It’s hard enough living with the horrible real images we see as police. Also living with the fictional ones is like taking your work home with you.

But having the experience as an officer gave me the background necessary to write a good mystery. I still love to solve crimes, but only fictional ones, please.

A Real-Life Mystery

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So let me leave you with a real police mystery I witnessed first-hand. My partner and I made the scene of a shooting involving two men. The victim was in his mid-twenties, six foot five, and unarmed. The suspect was in his late teens and five feet tall.

According to a half dozen witnesses, the older man began harassing and threatening the younger one over the affections of a woman. The younger man drew a small caliber pistol and pointed it at the older one. The victim screamed, “Nooooooooooooo!” just as the single shot rang out.

The victim fell to the pavement, dead as a door nail. But there was one problem. The body didn’t have a mark on it. No entry wound of any kind.

Everyone assumed the guy either cracked his skull when he fell or suffered a heart attack out of fear. The only blood was a few drops on the guy’s lower lip, which could be attributed to biting his tongue or lip as he hit the pavement. The homicide detectives were on their way, so I had only a few minutes to figure it out.

As far as everyone was concerned, the suspect had missed the victim when he shot at him. But it was a homicide.

Want to know how?

The short suspect fired the small caliber pistol at the taller victim as he screamed, “Nooooooooooo!” The bullet entered the victim’s mouth and, because of the angle of the shot (five-foot-tall guy shooting at six-foot-five guy), went into his brain, killing him instantly. The small amount of blood on the victim’s lower lip was the only sign of violence. But the bullet in the brain was the cause of death.

Yes, everyone loves a good mystery 😉 .

***

Thanks so much for being here! Larry has been an incredible friend and a priceless resource for me in my own writing. He’s been kind enough for me to pepper him—ok, shotgun blast him—with questions to make sure I get my facts correct while writing my own mysteries.

I encourage y’all to connect with Larry not only because he’s a fantastic resource but he’s also one of the best people I know. You can find him these places:

Twitter: @ LarryEnmon

Instagram: @ Larry Enmon

Facebook: larryenmonbooks

In your shrubs… KIDDING!

Larry Enmon’s debut crime/mystery novel The Burial Place was released by Crooked Lane Books, New York on April 10th. He is represented by the Andrew Lownie Literary Agency, Ltd, London.

Speaking of Mysteries

MAY 3rd, I have a class to unravel the mystery of how to write a query and a SYNOPSIS *writers scream*. It doesn’t have to be as hard as we make it 😉 .

Have to write a query letter or synopsis? Conference season is coming! TONIGHT!

Pitch Perfect: Crafting a Query & Synopsis Agents Will Love. Class is April 19th 7-9 EST and $45 for over two hours training y’all how to do the toughest parts of this job. Recording is included with purchase.

I LOVE Hearing from You!

What are your thoughts? Do you love mysteries? Why? What are some of your favorites? Want to ask Larry any questions? Here is your chance!

Remember comments on guest posts get DOUBLE CREDIT for the contest.

What do you WIN?

For the month of April, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

For anyone who longs to accelerate their plot skills, I recommend:

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY. 

Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get BOTH Plot Boss and Art of Character in the…

Story Boss Bundle (ON DEMAND).

Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN! 

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

The Devil's Dance, The Devil's Dance Kristen Lamb, Author Kristen Lamb, Kristen Lamb novel, Kristen Lamb mystery-thriller, Romi Lachlan

Kristen Lamb, writing tips, research and writing, details and writing, adding depth to stories, research and character, how to research, why research is important for novels, how to write a novel, research readers, how to find more readers

Research can be a double-edged sword. It can elevate writing to an entirely new level, but can also be a place we hide, procrastination masked as ‘work.’ Recently, I posted on the dangers of premature editing and gave tips to help keep us moving forward on that first draft until it is FINISHED.

A common place we might stall is when we reach a point we need to fact-check or research. To maintain momentum, my suggestion is to write a note and keep writing. For instance, I might be writing a story set in the jungle. It is tempting to halt, open a browser tab then spend the next three weeks researching jungles.

Problem is, the goal is to finish a novel, not to become an expert in rain forests.

Thus, what I recommend is to write the scene anyway, and, in another color or bold or all caps, type something like ADD IN COOL STUFF ABOUT JUNGLE HERE. Then? Sally forth.

Research is vital for great stories (so long as we contain it).

Research Genre Expectations

Kristen Lamb, writing tips, research and writing, details and writing, adding depth to stories, research and character, how to research, why research is important for novels, how to write a novel, research readers, how to find more readers

Choosing a genre is critical for success. Many emerging writers believe genre is too constricting, that it will make a work ‘formulaic,’ but nothing could be further from the truth. First, genres often have a lot of crossover.

As an example, my new novel The Devil’s Dance has ranked very well in mystery, mystery-thriller, thriller, suspense, mystery-suspense, women sleuth, pulp and even…financial.

Why ‘financial?’ My best guess is it is because a massive financial crime of Enron proportions kicks off my story. The murders that later ensue serve the BIG goal, which is motivated by money.

Genre is critical in that it helps fans find and discover our work. Readers can’t fall in love with a novel they can’t locate. Also, readers pick a certain genre for reasons. When we know these reasons, our stories can serve the consumer what she craves.

Mystery readers want a puzzle. The puzzle needs to find the sweet spot between ‘So Easy a Six-Year-Old Could Solve This’ and ‘There’s No Way Anyone Could Solve This.’ They want twists, turns, and to be surprised and even fooled.

With romance, readers want a Happily Ever After (or at least a Happily For Now). If the couple doesn’t come together at the end, this is not a romance. It’s a different genre, likely a women’s fiction.

Every genre has boundaries (here is a post to help). Knowing our boundaries helps us push them in new ways, but we can’t break rules until we know them first.

The best way to research the genre we want to write is to READ that genre. As many books as possible.

Research Audience

Kristen Lamb, writing tips, research and writing, details and writing, adding depth to stories, research and character, how to research, why research is important for novels, how to write a novel, research readers, how to find more readers

This dovetails into my last point about genre. When writing any story, it is essential to always keep the audience in mind. If we want to sell books and write for a living, then stories are for the readers, not for us. We can feel free to write for ourselves, but that is writing as a hobby.

Sort of like my crochet.

I love crocheting, but don’t expect any of my blankets or scarves to be for sale on Etsy. My crafting is for relaxation, not for making my living (…thank God).

When I do edits, one of the most common problems is the writer who fails to consider his/her audience. This oversight plagues virtually every genre.

If you desire to write a Regency romance, it is imperative to read A LOT of Regency and to know that time period inside and out. Social conventions, their world, how they spoke, what they valued, etc.

This holds for any form of historical fiction. These audiences are passionate about history, and very knowledgable, too. If we do our research and make sure the details are correct, fans will love us. If we don’t?

Readers will burn our novel at the…steak.

😀  *evil laugh* *all the writers scream in pain*

With mystery, thriller, crime, etc. we must appreciate that readers who buy those books watch a lot of crime shows. This audience likely has an addiction to Discovery ID, Dateline, and documentaries about forensics and all things criminal justice.

Thus, we need to understand jurisdiction, procedure, and have characters using the proper nomenclature. Know who handles what and how they talk as they work the scene.

In the U.S. at least, if dispatch notifies a beat cop about a possible DB (dead body), there is a process. Once that officer confirms there IS a body, this officer then has a limited role in what happens next (call in homicide, notify the Crime Scene Unit, cordon off area to preserve the scene and make sure evidence isn’t trampled through).

The officer will NOT do the footwork a detective does, like interviewing POIs (Persons of Interest).

We need to know this, or readers will holler FOUL.

Research Readers

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This is similar to researching the audience, but with a very slight difference. For instance, if we write Middle Grade, we are selling to parents, teachers, librarians, etc. Here’s where it gets dicey. When writing for young people, we need to THINK like young people of TODAY.

I’ve edited many MG pieces and it’s from the vantage point of a middle-aged (or older) writer. Middle Grade stories are to entertain 8-12 year-olds, not relive our youth. We must appreciate children of the 21st century are tech-savvy and most don’t possess the same freedoms we did as kids.

Thus, the notion of a ten-year-old having a paper route, where she/he wakes at dawn to throw papers unsupervised is anachronistic. First, the parents would likely get a visit from Child Protective Services and secondly, newspapers are pretty much a relic.

An Example

Kristen Lamb, writing tips, research and writing, details and writing, adding depth to stories, research and character, how to research, why research is important for novels, how to write a novel, research readers, how to find more readers

Last Halloween, a store had all these spooky telephones on display with the laughing skulls and dancing bats. Spawn (my then seven-year-old son) had NO IDEA what these ‘telephones’ were.

At first, I was floored, then realized something crucial. My son has grown up in a world of cell phones and has never used a land line.

If we want to write Middle Grade, then we need to take into account the world of our young readers.

This is not to say our child protagonist won’t come into contact with a pay phone, a land-line, a camera with film, a typewriter, or a newspaper. They can encounter these items, but their attitude toward commonplace fixtures of our youth, would be a source of mystery and confusion for the modern child. They’d have little or even no concept that phones were not ALWAYS the go-to way to take pictures.

It would be akin to me, a child of the 80s, encountering a telegraph machine.

It is OKAY to ASK

Kristen Lamb, writing tips, research and writing, details and writing, adding depth to stories, research and character, how to research, why research is important for novels, how to write a novel, research readers, how to find more readers

These days we have unprecedented access to information. As mentioned earlier, one excellent way to research is to read A LOT of works in our genre. Tess Gerritsen was once a physician. Michael Connelly was an L.A. crime reporter. John Grisham was a lawyer. Their novels are excellent resources for learning.

Additionally, there are many professionals out there who are ready and willing to help writers with the details. If you’re writing a thriller and the character uses a gun, learn about guns. Ask someone in the know.

I once threw a book across the room because the writer’s protagonist ‘put the safety’ on her revolver. I’m from a military family, and married to a man who was a competitive shooter for the Air Force. I’m that annoying person who counts shots fired in movies (which is why I detest most action movies).

Wow, I want a magic magazine that never runs out of ammo.

I’ve also studied martial arts since I was a kid. I was testing for a brown belt in traditional Jiu Jitsu when life got in the way and I stopped. Later, I changed to Brazilian Jiu Jitsu (ground-fighting) and am an upper belt with over two years training.

Why does this matter?

First, I know what women can and cannot do in a fight. Secondly, I also know that being in a fight SUCKS (which is why I avoid them). Punching someone HURTS. Being punched hurts, too. This makes me REALLY picky about fight scenes.

I grow weary of delicate females throwing punches like Mike Tyson and never having to ice down a hand that would swell the size of a small melon (likely due to broken bones). Badass heroines who kick and punch and take down men twice their size…and never break a nail?

Uh huh. Sure.

Just to train I had to tape finger joints to prevent dislocations.

Kristen Lamb, writing tips, research and writing, details and writing, adding depth to stories, research and character, how to research, why research is important for novels, how to write a novel, research readers, how to find more readers
Nice swollen hands after a night at Jiu Jitsu.

Again, if we are unsure about something? ASK. Social media is wonderful for locating an expert. Ages ago, I was editing a military thriller. The author had her hero pulling another soldier out of a Humvee that was ablaze.

Problem was, there was no way this would’ve been possible.

At the time her story was set, the uniforms had WAY too much synthetic fiber, and her hero would have lit up like a human torch. In fact, the uniforms were so flammable, the U.S. military finally had to reissue all new uniforms because the old ones were a hazard.

How did I know this? I vaguely recalled this uniform change with Hubby (since I had to wash them). To be certain, I went to military friends on Facebook then Hubby to confirm this detail.

I stopped and ASKED. There is no shame in not knowing something. Seriously.

Military people read military books and maybe this detail was silly, but it very well could have been a deal-breaker.

Why risk it if a question can save the grief?

Research Adds Depth and Dimension

Kristen Lamb, writing tips, research and writing, details and writing, adding depth to stories, research and character, how to research, why research is important for novels, how to write a novel, research readers, how to find more readers

On one hand, the devil is in the details. Readers will judge us on accuracy. On the other hand, when we do our research and get the details right, readers will LOVE us for it. We shouldn’t feel pressure to hose readers with factoids. Remember, readers want to enjoy a story, not something that reads like an encyclopedia.

Yet, if we immerse ourselves in the facts, we’ll have a treasure trove of details to select from. The right detail in the right place can transform the mediocre to the magnificent.

Additionally, research helps our characters come to life. Who we are (profession) colors our world, what we notice or don’t.

Put a CIA operative in a restaurant, and the agent would notice points of ingress and egress. A chef would notice the wilted watercress, the shoddy plating, and the tiny chip in the water glass. An architect might note the design of the room, structural flaws, or possibly admire the wainscoting and use of natural light.

Profession, age, socioeconomic status, education level, gender, etc. all factor into character and what that character would notice or pass over completely. What would they prioritize? A teenager would prioritize wifi access over the cost of the hotel room (parents).

Y’all get the gist.

Research Setting

Kristen Lamb, writing tips, research and writing, details and writing, adding depth to stories, research and character, how to research, why research is important for novels, how to write a novel, research readers, how to find more readers
Rotorua New Zealand, and YES it smells of sulfur. I KNOW this NOW.

A major way we can hook readers into our story is with the worlds we create. Part of showing, not telling involves using setting as more than a backdrop. If our character is in prison, then what kind of prison is it?

What kind of farm? Which city? What part of the country?

What are smells, sounds, routines, textures? A supermax prison will be vastly different from a county lockup, just as a family-owned bed and breakfast won’t share much in common with a major hotel chain. The five senses of a character are woven into setting (or at least should be).

In the end, details add layers and dimension to characters, and help bring them to life. The better our research, the more nuance we have on hand to add depth to our stories.

If you need outside eyes to see if you’re using your detail for max effect, I have a couple slots left in my Write Stuff Special (detailed content edit 20 pages for $55).

What Are Your Thoughts?

Does this help you see research in a new way? Do you go nuts when a writer or Hollywood botches a detail that should be something simple? Do you fall in love with writers who’ve taken time to do the hard homework? I know I do.

What detail bumbles make you cray-cray? My mom is a nurse so we have to hide any medical shows. Hubby? No military movies. Me? Action movies give me hives.

I love hearing from you!

And am not above bribery!

What do you WIN? For the month of April, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Have to write a query letter or synopsis? Conference season is coming! THIS WEEK!

Pitch Perfect: Crafting a Query & Synopsis Agents Will Love. Class is May 3rd 7-9 EST and $45 for over two hours training y’all how to do the toughest parts of this job.

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

For anyone who longs to accelerate their plot skills, I recommend:

ON DEMAND Plot Boss: Writing Novels Readers Want to BUY. 

Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get BOTH Plot Boss and Art of Character in the…

Story Boss Bundle (ON DEMAND).

Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN! 

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

The Devil's Dance, The Devil's Dance Kristen Lamb, Author Kristen Lamb, Kristen Lamb novel, Kristen Lamb mystery-thriller, Romi Lachlan

how to sell more books, trends in fiction, Kristen Lamb, writing tips, Camp NaNoWriMo, dramatic writing, how to get more readers, The Martian Andy Weir, hook, writing hooks
Image courtesy of Randy Heinitz via Flickr Creative Commons.

How do we sell our stories? That is the big question. It is the reason for craft classes and editing and cover design and agents and editors and all the time on social media. And while platforms and covers and algorithms do matter, there is one tried and true way to sell more books.

Write a great story.

And not just any story, but a story that hooks from the very beginning and only continues to hook deeper.

Think of great stories like concertina wire.

The danger of concertina wire is not just in one hook, but hundreds or thousands. And it isn’t even in the thousands of hooks. It is the tension created by the coiled structureIf a person is snagged even a little, every effort to break free (turning a page for resolution) only traps the victim deeper in a web of barbed spines.

Now granted, this is a morbid visual, but y’all are writers and there is a good reason our family doesn’t like us talking at the dinner table.

So I was researching sucking chest wounds today and, hey, pass the spaghetti please?

Moving on…

We’ve talked about this before, but it bears repeating. Many new writers finish their first novel, and (I know as an editor) that odds are more than good that I’m going to chop off the first 50-100 pages.

We dream killers editors call this the fish head. What do we do with fish heads? We toss them (unless you are my weird Scandinavian family who makes fish face soup out of them).

 hook, writing hooks, how to sell more books, trends in fiction, Kristen Lamb, writing tips, Camp NaNoWriMo, dramatic writing, how to get more readers, The Martian Andy Weir
Image courtesy of David Pursehouse via Flickr Creative Commons

Often, when I go to do this kind of cutting, new writers will protest. “No, but you need this and the story really gets going on page 84.”

My answer? “Then let’s start on page 84.”

Too many stories fall flat because they lack the barbs necessary for snagging the modern reader who has the attention span of an ADD hamster with a meth habit. Additionally, a lot of us writers fall into bad habits of assuming readers are stupid, that they need all kinds of brain holding to “get” what we are talking about which means we not only lack barbs…but necessary tension.

I will prove readers are really smarter than we give them credit for 😉 …

Hook with a Problem

 hook, writing hooks, how to sell more books, trends in fiction, Kristen Lamb, writing tips, Camp NaNoWriMo, dramatic writing, how to get more readers, The Martian Andy Weir

One morning, on my way to take Spawn to school, as I stopped at my stop sign at a major business highway, a VW van passed at 50 mph and another car pulled out in front. BAM! Car parts, exploding glass, tearing metal, right in front of me. One driver screaming because his legs were crushed and he was pinned. All of this in less than 15 seconds.

Do you think I was hooked?

Did I need to know the history of the drivers, where they were going, what had the one driver so distracted that he would pull out into traffic? Did I need a description of the balmy, normal morning and a weather report? A description of the pale azure sky? Nope.

Now this is an extreme example, but it shows how even in life, we stop everything in light of a problem. A scream, a child crying, someone falling over a curb. We immediately halt everything.

Good fiction always begins with a problem because that is ALL fiction really is. Prose and descriptions and symbol and theme are all various delivery mechanisms…for PROBLEMS.

I cannot count the number of new manuscripts I read where the author spends most of her opening playing Literary Barbies. We really don’t care as much about your protagonist’s flaming red hair as much as we care about that warrant for her arrest. This is drama not a doll house.

Go look at books that have launched to legends and you will see this.

Andy Weir’s The Martian:

I am pretty much f**ked.

That is my considered opinion.

F**ked.

Six days into what should be the greatest two months of my life, and it has turned into a nightmare.

We don’t start the book on Earth or in the astronaut program at NASA. We don’t even start when they land on Mars and hint that trouble eventually will come. Nope. Weir tosses us face first into a problem.

Hook With a Question

 hook, writing hooks, how to sell more books, trends in fiction, Kristen Lamb, writing tips, Camp NaNoWriMo, dramatic writing, how to get more readers, The Martian Andy Weir

I have a mantra that all modern novelists must live and die by.

Resist the urge to explain.

One of the reasons emerging writers get that fish head is they do a lot of flashbacks and explaining and “setting up” the story and they are unwittingly destroying the single strongest propulsion mechanism for their story—curiosity.

If we look at the opening page of Harry Potter and The Sorcerer’s Stone, the opening paragraph has a small character hook but six lines down we read:

The Dursleys had everything they wanted, but they also had a secret, and their greatest fear was that somebody would discover it.

When we craft any story, we are wise to harness the power of human nature. Humans are curious. Heck, we are downright nosey. Imagine sitting at a Starbucks and prepping the computer to write. Two women sit nearby chatting and one has obviously been crying (hooking with a problem). We might eavesdrop a little, arrange Post Its, set out our lucky thesaurus but the second one of the women says, “He would kill me if he ever found out.”

There went the writing.

Then we would be doing “research” 😀 .

Hook with Question and Character

 hook, writing hooks, how to sell more books, trends in fiction, Kristen Lamb, writing tips, Camp NaNoWriMo, dramatic writing, how to get more readers, The Martian Andy Weir
What the HELL, HANNAH?

Sometimes the problem or question isn’t so obviously stated and there is a lot left between the lines. We humans love to fill in the blanks, so LET US.

We will use an example from my all-time favorite book Luckiest Girl Alive.

I inspected the knife in my hand.

“That’s the Shun. Feel how light it is compared to the Wustof?”

I pricked a finger on the blade’s witchy chin, testing. The handle was supposed to be moisture resistant, but was quickly going humid in my grip.

First of all, this is a great opening line. It hooks, but then it leads to another hook and another and another. The character is testing the blade. Why? A blade being moisture resistant obviously is a plus if you are planning on stabbing someone because less chance of slippage (Stuff Writers Know).

Who is she planning to stab? How is she planning on using the blade? What has her so nervous her hands are going moist?

And on PAGE ONE we realize the protagonist is out looking at knives with her fiancé. Why? That is unusual. China? Normal. Curtains? Normal. Knives? Not normal.

Especially since in paragraph FOUR, we read:

I look up at him, too: my fiancé. The word didn’t bother me so much as the one that came after it. Husband. That word laced the corset tighter, crushing organs, sending panic into my throat with the bright beat of a distress signal.

Don’t Eat Your Own Bait

 hook, writing hooks, how to sell more books, trends in fiction, Kristen Lamb, writing tips, Camp NaNoWriMo, dramatic writing, how to get more readers, The Martian Andy Weir
…or drink it.

There are any number of reasons we as writers are failing to gut hook with our stories and often it is because we are falling prey to the very bait that is going to trap a reader. Problems bother us (because we are human) so we feel a need to “lead up to” something bad. We don’t like questions. We want to know…which is why we feel the urge to explain.

Just know that that clawing feeling inside that is driving you to pad the text is a good sign you are probably doing something right. Coil that barbed story all around and no escape until you’re cut free.

A FANTASTIC resource for teaching how to hook (other than me 😛 ) is my brilliant and brutal mentor Les Edgerton and his book Hooked. Read, learn, bleed, cry, grow.

If you’re wondering if your pages are hooking and, if not, how to remedy that? I am running my Write Stuff special. This is 20 pages of INTENSIVE content and line edit with an analysis included all for $55. Only ten slots are available and they fill up quickly, so get one today.

Your time is valuable and expert eyes are incredibly helpful to ensure you’re fixing the right things, or maybe letting you know to leave the pages ALONE that they are FINE. Work smarter, not harder.

Ain’t no rest for the wicked 😉 .

What are your thoughts?

How long do you give a book? I give ten pages max. On audio books I am more generous simply because I am a member of Audible and can return the book. I might give an hour. But I don’t have a lot of time and sure not spending what little extra I have on a dull book.

Does this post make the notion of the ‘hook’ make more sense? Oh, and by the way a book is like crochet, we need to hook through the entire thing. NO LOGICAL PLACE FOR A BOOKMARK.

Bookmark=DEATH.

I love hearing from you!

And am not above bribery!

What do you WIN? For the month of April, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

March’s winner is Ben Gardner. Please send 5000 words in a WORD document double-spaced Times New Roman font, one-inch margins to kristen at wana intl dot com. CONGRATULATIONS! Thanks for the immoral support by commenting! Here is my gift back to you!

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

For anyone who longs to accelerate their plot skills, I recommend my ON DEMAND Plot Boss: Writing Novels Readers Want to BUY. Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get both Plot Boss and Art of Character in the Story Boss Bundle (ON DEMAND). Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN! 

Have to write a query letter or synopsis? Conference season is coming!

Pitch Perfect: Crafting a Query & Synopsis Agents Will Love. Class is May 3rd 7-9 EST and $45 for over two hours training y’all how to do the toughest parts of this job.

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

The Devil's Dance, The Devil's Dance Kristen Lamb, Author Kristen Lamb, Kristen Lamb novel, Kristen Lamb mystery-thriller, Romi Lachlan

what is a platform, how do we build an author platform, Facebook privacy violations, Cambridge Analytica, social media censorship, Facebook facing congress, social media and privacy violations, branding tips

A platform offers major advantage when it comes to selling books. Before social media, non-fiction authors had an edge. These authors already had an existing audience by the time their books were ready for sale.

Novelists, conversely, found themselves relying on a lot of pure luck, prayer, and alignment of the stars. The fiction author had little to no control regarding the business side of their business. The only way to build a platform was to not completely FAIL with book one.

Great.

Non-fiction authors, however, were not nearly as vulnerable because they had ways to cultivate a following ahead of time. Those ways also permitted them to KEEP growing the platform even bigger as they continued to publish more works.

For instance, if one happened to be an expert of some sort, it was far easier to build an audience interested in your topic. Therapists, psychiatrists, physicians, personal trainers, business owners, etc. obviously could begin with their ‘job’ (I.e. a private practice). Then these experts progressively expanded their platforms in a logical fashion.

They might broaden to speaking engagements, guest appearances on television and/or radio, serve as ‘experts’, and maybe even fold in lectures and seminars. With every expansion, the NF author added more numbers to their ‘platform.’

What IS a Platform?

what is a platform, how do we build an author platform, Facebook privacy violations, Cambridge Analytica, social media censorship, Facebook facing congress, social media and privacy violations, branding tips

When we think of a platform for the NF author, it’s simple. Dr. Jane is an expert pediatric psychiatrist with a thriving practice. She graduated from Super Fancy School. Dr. Jane has successfully treated X amount of children for social anxiety for fifteen years. You may have even seen Dr. Jane on daytime television or listened to her on NPR. Dr. Jane knows what she’s doing because look at her c.v.!

If we have a kid whose shyness is to the point of a neurosis, we (audience) feel confident Dr. Jane might have an answer. We buy her book(s).

For the NF writer, the platform is far more cut and dry. The point is to be an expert people trust to answer a question or solve a problem. If I want to learn how to start a business, cook French cuisine, lose twenty pounds, or train my cat to stop terrorizing my bed skirts, I look for an expert. Right? Thus the NF platform, in a nutshell, is measured by how many people trust you for information and guidance.

Again, What IS a Platform?

what is a platform, how do we build an author platform, Facebook privacy violations, Cambridge Analytica, social media censorship, Facebook facing congress, social media and privacy violations, branding tips

Right now I know a lot of you are scratching your heads (or panicking). Um, Kristen, I write paranormal. Am I supposed to be an expert in summoning demons?

No. First, because all writers know more than they want to about demons. They live in Windows 10 and Printer Possession is unusually common.

It’s why we creatives all marry or partner with ‘engineer’ personalities who seem to be able to coax possessed printers into cooperation. I no longer even try. My printer just shouts profanities at me, then uses up all the green and yellow ink so I’m rendered unable to print something in BLACK.

Squirrel…

I’ve seen many ‘experts’ answer this question, ‘What is a platform?’…badly. They’ll claim the novelist needs to blog (I agree) and become an expert in a topic (NO!).

To the first point, novelists are entertainers. Stories are RIGHT BRAIN. It makes no sense to sell a right brain product with a left-brain tool.

Blogging about writing, doing book reviews, conducting interviews is a useless time-suck. Yes, I blog about writing and social media because my audience is mostly writers. I’ve spent a decade demystifying the blog for the writer who’s solely an entertainer.

For the author who’s a pure storyteller, the blog is merely the watering hole where you can craft content appealing to your ‘tribe.’

If I write fantasy, then blogging on all things nerdy is a good idea. What are people who read fantasy interested in? CosPlay, ComicCon, Dr. Who, Dungeons and Dragons, etc. Talk about the same stuff you would with your other fantasy ‘geek’ friends.

That’s it. The platform then simply becomes the number of people who recognize your name and attach descriptors and emotional experiences to it (also known as a brand, which we discussed last time). If brand is what people know, then platform is how many people know 😉 .

what is a platform, how do we build an author platform, Facebook privacy violations, Cambridge Analytica, social media censorship, Facebook facing congress, social media and privacy violations, branding tips

Story Solutions

If our brand is our story (narrative) then platform is simply how many people have heard, know about, and follow our stories. How many people connect to us enough that they’d be likely to buy our books? In a world where consumers are drowning in choices, they’re gravitating more and more to people they know, like and trust.

Our goal is to gather as many of them into our virtual community as possible—platform. This way, once we DO have a book(s) for sale, other people KNOW about us and are vested in us.

Otherwise, we’ll have to pay for enough ad space to break through the din and that, my friends, is NOT cheap (and doesn’t work that great anyway).

For authors, the blog affords the most bang for the buck. First, writers write. It plays to our strengths. It trains self-discipline, which is essential for success. Blogging regularly makes us leaner, meaner, faster and cleaner writers.

We can cultivate our fan base before our first book is even finished because we’re posting merely to start a dialogue, create community, and chat about something we (and our audience) enjoys. Visitors aren’t feeling all weird that we’re only interested in trying to score a sale.

If we DO have a book for sale? It’s off in the side-bar. Followers can look…or not.

I wrote a post What Went Wrong With the Star Wars Prequels? seven years ago. People are still commenting. I get it. I am an ‘expert’ but I am also a free-range nerd. The brand is me—KRISTEN LAMB—and so I have flexibility to talk about other stuff, too. Topics I find fun. Like Star Trek, Wonder Woman, and Atomic Blonde.

Trust me. Nerds? We all feel very passionately about imaginary universes.

And like to argue about them.

A lot.

Just watch.

Loki is hotter than Thor *throws grenade and runs*

Posts that talk about what we enjoy are incredibly fun to write. It also takes pressure off us to sell, sell, sell. Engage, then go back to writing books. Our blog can be a fun place where people can join in on ENJOYABLE debates, discharge pent up psychic energy and have a good time.

Kidding! Cap is hottest *runs with glitter*

Using Time Wisely

what is a platform, how do we build an author platform, Facebook privacy violations, Cambridge Analytica, social media censorship, Facebook facing congress, social media and privacy violations, branding tips

No, you do not have to blog. No one is going to take you to writer jail if you don’t. Tricky thing is we still need a brand and a platform if we want to sell enough books to do this full-time.

I don’t know about y’all, but I prefer working smarter, not harder.

Yes, we can create this brand and platform on any social site, but the reason I remain steadfast in support of a blog is because of the following:

The blog is stable.

The blog has been around since the 1990s and was popular before Web 2.0 even existed. Short of the internet imploding, the blog will remain because it provides what humans have wanted since the dawn of time—information, entertainment, community.

In my opinion, the blog is an ideal way for writers to build a platform because it’s as stable as it gets on-line.

Stability is vastly important for any brand/platform, namely because we want to have control. It makes no sense to spend years building a massive following only for that entire following to one day vanish. I found this out the hard way by starting my blog on MySpace.

I lost a year of blogs and a large following (that took three years to build) when MySpace imploded almost overnight. After that experience, I vowed to never again be that vulnerable.

We control our domain.

If we build our entire platform on a social site, we are sitting ducks praying nothing will go wrong. Our author web site (blog) is very stable because we PAY for it. We own our content, our domain and possess a degree of immunity to outside shifts.

For instance, on a social site, some troll could gather all his/her troll friends and report us for nonsense just for the fun of being jerks. Our page is deleted and either we have to start over or pray whatever social site will let us have our stuff back.

Sometimes people are deleted without the social site even investigating whether the ‘complaints’ are valid or vicious harassment. It takes a lot of time, gray hair and hassle to get your stuff restored if this happens. Bad news is sometimes we lose and don’t get it back…ever. Trolls have a lot more power to do damage in places where we are not in charge.

Ugh, then Twitter. I have an author friend who recently lost SIX MILLION Twitter followers (built over the span of almost ten years) after Twitter changed their ToS. #OUCH

Don’t get me started on Goodreads.

When we are anyplace we do not control, trolls can say and do just about anything and we have no say about being abused.

Shifting trends.

Regardless how many fail-safes we put in place, it doesn’t matter. We could spend years building something HUGE….only for the social site to be sold, change the rules, change Terms of Service, or go cray-cray and finally piss off enough people that they begin to bail like rats off a sinking ship…and POOF.

GONE.

In light of Facebook’s grotesque privacy violations (the Cambridge Analytica scandal and Facebook’s botched plan to access confidential medical records), accusations of censorship, ‘news curation,’ and more, the social media behemoths are hemorrhaging users.

Nothing is ever too big to fail 😉 . In fact, I have been a social media expert so long I now believe I know how Plato felt writing The Republic.

*gets cramp feeling smart*

Cycle of Social Media Rule

Timocracy (Web 1.0) where only super wealthy could afford websites or computers to even look at websites.

Oligarchy—earlier social media where only those who could afford computers/internet could join chat rooms or social sites OR (currently) social sites where we might pay a fee to participate.

***On WANATribe (a Ning I built for writers), we meet every day M-S to sprint pretty much all day. I pay $70 a month of my own money to have a virtual workspace and a drama-free zone where I play benevolent dictator 😀 . There are no ads but that is because I fork out money to keep it that way. Book spammers (all spammers) are smited—smote? smoted?—without mercy. The point is someone is willing to put up CASH for the peace and quiet.

Democracy—FREE! Everyone can join! And do whatever they WANT TO DO! Want to automate 700 identities to post on the hour everywhere? GO FOR IT! You are free to do what YOU WANT, and mob rule is the only rule!

Oh, but remember the social site is free to do what they want to do, TOO! Free! Free to harvest our private information and sell to the highest bidder!

Eventually people (on both sides) go too far with their ‘freedoms’ and those participating need some sense of order and rules so they don’t lose their minds.

Rules start creeping in and the powers that be realize they DIG that kind of power and POOF–>Tyranny. The social site goes all nutso with power. Also, on the other side, jerks/trolls use ‘the rules’ as weapons to unleash mayhem on anyone unfortunate enough to cross them.

We (regular users) rise up against the social site bullying and revolt. Start a NEW site (a republic perhaps?) which won’t have ANY of those problems.

Yep.

Still waiting on the social media philosopher-poets to rule. Not holding breath, though.

Refuse to be an ad mule. Own your SPACE.

Any outside social network trades a FREE service then monetizes US. They use us for data mining, blast us with ads, make us pay to play (open up the algorithm so more than three people see our posts), and more.

FREE is never FREE.

Some social sites are paid to blast us with ads using our data. Conversely, creatives are being blatantly and unapologetically EXPLOITED. We are the ones creating the lure for the clicks that pay REAL MONEY…while we work for free.

Refer to my earlier posts about the exposure dollar grift and how places we can blog for exposure really are companies using us as a massive unpaid labor force. We generate all their content, content which cannibalizes our own SEO and brand. Meanwhile those in power make hundreds of millions…then write books about how money isn’t important.

Either way, whether we are using a social site or creating content for a blogging site, when we do not own our domain? We’re an ad mule.

Blog Gets Bigger With Time and Love

The blog gives back what we invest. I gain new followers daily from stuff I forgot I wrote. I began blogging just because I was a slacker who needed to learn self-discipline. Now? This blog gets 1.1 million hits a month. When I take out those who are likely spammers, I am still close to 100,000 visits a month from actual people.

This isn’t because of one or five blogs. It is because of almost 1,300 blogs. A little bit over time adds up. Search engines send people to my blogs. Google has yet to send anyone to my quippy tweet from June 11, 2011.

Newsletters by and large have the same open rate as direct mail (less than 8%) and unlike a blog, a newsletter can only reach those who subscribe (provided the newsletter doesn’t end up in the spam filter). It has no ability to go viral.

The blog does.

Blogs, unlike social sites, can also be harvested for content and made into books. Sure the content is on-line and FREE, but what is our TIME worth? Don’t know about you, but if I love a blog, I will drop the five bucks for a Kindle version that is neat and edited and easy for me to navigate.

Every angle you look at it, in my opinion there is no better ROI than a blog. And I mentioned the safe and stable thing already. And you can put troll comments in trashcan where they belong. Winner winner, chicken dinner!

Is What It Is

Now, I know I might have y’all feeling down (sorry), but this is just the way our world is shifting right now. I use social sites all the time. I just don’t build my platform on them. While fabulous for reaching others, they make a lousy foundation for my brand.

Too…shifty.

Social networks are great for…networking. Ideally, we can use them to encourage others to visit our site and LOVE it enough to hang out. Our website is OURS. We can monetize it, instead of IT monetizing US. The power dynamic shifts. We can add in merchandise, a shopping cart, or get large enough we might court advertisers to pay us.

Our hard work builds OUR SEO, not some mega-brand who expects us to work for free. If we’re going to work our tails off, then it might as well be for OUR benefit, right? This means we can hop on Pinterest or Facebook or InstaSnapPlus and meet and greet…but the party is ALWAYS at OUR place 😉 .

Then, once the book comes out, it’s far less invasive and weird to mention it. Like if you want to learn about social media, check out Rise of the Machines. Feeling bold? You can try my FICTION—The Devil’s Dance— a mystery thriller with even more inappropriate gallows humor and even higher body count than my BLOG!

AMAZING, I KNOW!

I can even mention classes, like my ON DEMAND Blogging for Authors.

Or the other classes (scroll down).

I dunno. Maybe you want to give it a try blogging or writing a novel and don’t want my ten-year learning curve 😀 . I know we writers are masochists but come on. There’s a limit.

Ready for Book Beast Mode? I Live to Serve…Up Some TRAINING!

For anyone who longs to accelerate their plot skills, I recommend my ON DEMAND Plot Boss: Writing Novels Readers Want to BUY. Two hours of intensive plot training from MOI…delivered right to your computer to watch as much as you like 😀 .

The Art of Character is also now available for ON DEMAND.

And if you’re ready for BOOK BEAST MODE and like saving some cash, you can get both Plot Boss and Art of Character in the Story Boss Bundle (ON DEMAND). Almost FIVE HOURS with me, in your home…lecturing you. It’ll be FUN! 

Have to write a query letter or synopsis? Conference season is coming!

Pitch Perfect: Crafting a Query & Synopsis Agents Will Love. Class is May 3rd 7-9 EST and $45 for over two hours training y’all how to do the toughest parts of this job.

I also hope you’ll pick up a copy of my debut novel The Devil’s Dance.

The Devil's Dance, The Devil's Dance Kristen Lamb, Author Kristen Lamb, Kristen Lamb novel, Kristen Lamb mystery-thriller, Romi Lachlan

I love hearing from you!

And am not above bribery!

What do you WIN? For the month of April, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

March’s winner will be announced next post. I know I said this post but have STILL been sick and am a writer so I lie 😛 . Very sorry, but I will make sure I announce it. Been a rough few weeks.