Oct 17 2024
Stakes, bizarrely enough, are a key ingredient missing in many stories. If the characters don’t have skin in the game, why would the audience?
Oct 11 2024
Agency is when a character is involved in the story, forced to make decisions and take the consequences good or bad. It propels story action.
Oct 04 2024
How do we build an audience without coming across as a stalker crossbred with an MLM rep? This is no easy task, especially since most creative professionals don’t exactly shine in this area. Face it. If we’d been good at high pressure sales, we’d be languishing on our yacht along with other people who excel …
Sep 26 2024
Ah, culture. Put more than two humans together and somewhere, somehow they will find something to fight about….
Sep 20 2024
How can we connect to an audience (readers) who will love our stories enough to buy, support and spread the word? This is the ever-present challenge on every author’s mind. If it isn’t, then it should be.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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