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Kristen Lamb

Author's posts

Pitch Perfect: Can You Sell Your Story in ONE Sentence?

The pitch is critical for book sales because it connects the consumer (reader) with our work. Sales is always, ALWAYS about the customer, and the essence of all sales is that it solves some sort of problem for the buyer. Books solve problems. Which one does yours solve? How? Why your book?

In It to WIN It: How Committed Are You to Being a Successful Author?

When it comes to being successful in anything, one personal quality decimates everything else. The truly committed are who dominate the highest levels in…well, everything. Writing included.

Amazon Publishing: The Road to Conquest & How Bezos Razed New York

Amazon Publishing, war, strategy

I speculated Amazon was waiting for the publishing industry to almost completely devolve. Only at that point would Amazon Publishing strike the coups de grace. That killing blow? Dean Koontz.

Gatekeepers & Good Books: Trophy Fishing in a Literary Tsunami

Without gatekeepers, we may have hit a point where self-publishing could start doing irreparable harm to our industry. A ‘bad book’ from 1999 is not the same creature as the ‘bad book’ of 2019.

The Breakout Novel & Why Publishing is Desperate for the Next BIG Thing

The breakout novel is the novel that breaks the rules. These are the books readers never knew they always wanted, and ‘non-readers’ never believed would interest them in the first place.