Craft classes and grammar lessons aside, reading helps fill our toolbox. We are artisans, crafting people, places, worlds, and concepts with combinations of twenty-six letters. Would you trust someone to build your house who only owned (and knew how to use) a hammer and saw? Or a doctor who only knew how to wield a scalpel, but skipped learning how to suture?
Yet how many writers are publishing books and they don’t even possess the basic fundamentals of our craft? And are more concerned with a new marketing plan then why people don’t WANT to read their work, let alone PAY to read it?
Seasons change and so do we. Finding our why is something we should do regularly, because, if we’re operating off a motivation that’s older than our favorite yoga pants? It might be the reason we’re burned out and hate turning on our computers.
Stephen King equates talent to a vein of gold in a mine. One has to do the hard work of digging for the ore, refining, etc. (the nasty work most people don’t want to do). He says if you spend an hour and a half a day writing for ten years, at the end of ten years, you’ll be a pretty good writer. Just as if you spent an hour and a half a day digging, mining, and refining ore, you’d eventually have decent stockpile of gold.
Motivation points out where a character is most likely to trip, but also highlights the direction the character needs to grow. It’s this additional psychological layering that can make even a simple story deceptively complex. Like stepping into a puddle and falling into the center of the Earth.
Characters are critical for stories that resonate. Why? Because characters are the conduit that connects the reader, that vests them in the events. We can’t empathize with technology, spaceships, magic, or nuclear submarines. Humans can’t bond emotionally to a place (without the characters as the connection). For instance, we CARE about Lord of the Rings’ …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazineas one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.
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