Nov 27 2014
Today, we have a holiday treat. My friend Liz Crowe (A.K.A. The Beer Wench) is here to help us make it through the holidays with our egos in tact. Liz is cool…like that zany cousin who let you watch Jaws when you were 5 and scarred you for life but then also taught you the proper …
Jul 08 2013
My mission is to give you guys a plan that is within context of the shifting paradigm. One of the keys to being successful is to understand the market territory and how best we fit into that territory so we can accomplish our objectives. It’s how we improvise and adapt (then overcome).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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