The Penguin Random House site is a perfect illustration of businesses defecting from Amazon because they no longer NEED them. This is a laudable example of what I’ve been begging the publishing industry to do.
Jan 14 2020
Don’t Advertise, PADvertise: Catch Readers With Their Pants Down
The business savvy author of the digital age doesn’t settle on blasting out non-stop self-promotional tweets. That is SO 2014. The REAL writer of the digital age realizes a captive audience is a a buying audience.
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Jan 10 2020
No Sales or Lackluster Sales: It Isn’t the Reader, It’s the Book…Really
Agents predicted market changes and trends. They looked at what was already out, what was slated to be released, what was already selling, what wasn’t, what was saturated, etc. Then, they used that data to maneuver their authors around the sales minefield. Still do to the best of their abilities. Yet, there often are REAL reasons a book isn’t selling and it isn’t the reader’s fault. It’s all on the book and the author.
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Jan 06 2020
FEAR: Why Humans Crave Stories That Scare Them
Since fear practically saturates every area of our lives, readers are gravitating more and more to books that allow them to put a face to the fear and then kick its metaphorical @$$. We can’t do much of anything about escalating tensions with Iran and Iraq or the Fukishima reactors that continue to pollute the oceans. And, since we DO NOT LIKE feeling powerless, these stories hand us back some form of agency and ease our terrors.
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Dec 30 2019
Penguin SOLD: Publishing, Change & Lady Chatterley’s Lover, Oh MY!
Penguin visionary, Sir Allen, wanted to offer books to the public for the same price as a package of ten cigarettes so consumers could afford to read.
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Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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Best Website for Writers 2020
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.
