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Kristen Lamb

Author, Blogger, Social Media Jedi

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Image vis Flickr Creative Commons, courtesy of Yuya Sekiguchi.
Image vis Flickr Creative Commons, courtesy of Yuya Sekiguchi.

Quitting. Not a popular word when it comes to motivational quotes. Those of us who are driven achievers often end up overwhelmed, burned out, living in a blanket fort afraid to leave the house. Why? Because we’ve ALL heard that winners never quit and quitters never win.

Which is complete and utter bull sprinkles.

Since we don’t want to be “quitters” we keep going even when we shouldn’t.

So, want to know the secret to success? Quitting. Yes, you read correctly. And, if you’re a creative professional or entrepreneur, it is in your best interests to learn to get really good at quitting.

Maybe you’ve felt like a loser or a failure, that your dream to make a living with your art/idea was a fool’s errand. We have to be careful. Never giving up might keep us from ever succeeding.

Ignore the motivational fluff and understand…

Winners Quit All the Time

I posit this thought; if we ever hope to achieve anything remarkable, we must learn to quit. In fact, I’ll take this another step. I venture to say that most aspiring writers will not succeed simply because they aren’t skilled at quitting.

Ooooohhhh.

Learning Discernment

One reason we might not recognize that quitting is our wisest option is because we lack discernment. It’s easy to get trapped in all-or-nothing thinking. If we defy family in pursuit of our dream and something stops working properly—out of pride—often we’ll persist even when the very thing we’re attempting is the largest reason we will fail.

We keep reworking that first novel over and over. We keep querying the first novel and won’t move on until we get an agent. We keep writing in the same genre even though it might not be the best fit for our voice.

We keep marketing the first self-published book and don’t move forward and keep writing more books and better books.

For the entrepreneurs (and being a creative professional falls under entrepreneurship), we can start throwing good money after bad. We started with an idea and, instead of hot-washing our results and being brutally honest? We (mistakenly) believe more money will fix a flawed plan.

Hint: It won’t.

If you are tangled in a book that isn’t working, never ends, keeps getting rejected, ask for help. Sometimes the story (plot) is there only we can’t see it. We’re too vested and emotionally blinded.

***This is why I do plot consulting 😉

Strategic Quitting & Failure Insurance 

I like to say, “Persistence looks a lot like stupid.”

The act of never giving up is noble, but never giving up on the wrong things is a formula to fail.

We have to learn to detect the difference between quitting a tactic and quitting a dream.

Original image courtesy of flowcomm, via Flickr Commons
Original image courtesy of flowcomm, via Flickr Commons

If I’m trying to climb Mt. Everest, but I’m repeatedly failing at climbing the one side, which is a sheer rock face with no way to get a footing, then it is suicide to keep trying the same thing. If, however, I regroup, hike back to the bottom (hire some experts, a.k.a. sherpas), and take another way up the mountain, I am a quitter…but I am NOT a failure.

In fact, in order to “win” I must “quit.”

Learn to Quit from the Best

Most of us are lousy at knowing how and when to quit. This is one of the reasons it is a good idea to surround ourselves with successful people, because successful people are expert quitters.

***Even if “surrounding” means following on social media, reading their books, listening to podcasts, etc.

Read any book from super successful people from all different backgrounds and in all different fields and one thing stands out. These folks learned then adopted some mad quitting skills

Just read Daymond John’s The Power of Broke, mega-blogger Jenny Lawson’s memoir Let’s Pretend This Never Happened, bazillionaire Mark Cuban’s How to Win at the Sport of Business: If I Can Do It You Can Do It, comedian Kevin Hart’s memoir I Can’t Make This Up and you’ll see what I am talking about.

This list is filled with men, women, entertainers, entrepreneurs, and business tycoons yet they all began small and experimented. With time and experience they learned when quitting was the only way to make it to the next level.

For instance, if business mogul and Shark Tank celebrity Daymond John had kept his ‘taxi’ business we might never have even heard of him.

Good Business versus a Good Start

For those who don’t know, Daymond John got his start with a small scale fashion business (that we now know as FUBU) that he ran out of a large van. Being business savvy, though, Daymond John got as much bang for the buck with that van as possible.

So, when he wasn’t delivering and selling fashion, he made additional money shuttling people from their bus stops to their doorsteps for a small fee.

NYC, however, caught on—namely from all the complaints from taxi companies—and the city started ticketing him to the point that the great idea was a no-go.

Again, fabulous concept—OBVIOUSLY since Uber eventually came along and did the EXACT same thing. But for Daymond John, it was a fabulous concept that could only work short-term to get him to the next level on a totally different playing field.

For him it was a means to an end not the end (as was the eventually the case for Uber).

As for ME…

When I started out, I had all the wrong mentors. I had writer pals who quit writing when it was boring or who quit querying after a handful of rejections. They quit attending critique because they got their feelings hurt when people didn’t rave their book was the best thing since kitten calendars.

All this wrong kind of quitting is easy to fall into.

Excuses are free, but they cost us everything.

My Life Changed When I Changed the Quitters in My Company

For me, I stalked people I admired on social media. I read a lot of books, memoirs, self-help, business books from people I admired.

I had to change my thinking and, to do this, I had to immerse myself with people who had what I wanted. It was crucial to adopt their thinking, attitudes, and, ideally, benefit from their wisdom.

A good example of savvy quitting? I turned in a hundred page proposal for Rise of the Machines—Human Authors in a Digital World in the winter of 2011 to a premiere agent, a DREAM agent. But, after NYC passing on it for over a year? I thanked my agent for his efforts, then went ahead and published it myself.

Yes, I self-published Rise of the Machines in 2012. Wasn’t in my plans, and yet….

My book remains a top social media branding resource because I chose to focus on humans and not technology. Technology changes, people don’t.

When we understand what people like, hate, what makes them loyal, why they bond or flee, then it doesn’t matter whether we are using Instagram, SnapChat or any other platform. Because we know what makes our potential audience/fans/customers excited, we have an edge.

We need to always be moving forward, and sometimes pressing on requires letting go.

We can’t grab hold of the new if we are hanging on to the old. If I’d remained entrenched in my old circle of peers, that book would have never seen the light of day.

And sure, letting go of a NYC deal sucked. What author doesn’t want a contract with major house? It was heartbreaking for me to walk away from the ‘hope’ that maybe NY would one day see the value of my book.

Yet? It had to happen.

The NYC plan was a a no-go and it came time to do something different. I wasn’t quitting my dream (publishing an evergreen social media guide), I simply was quitting my approach.

If something isn’t working QUIT. Move on!

If we have to defend and justify what we are doing there’s something wrong.

Everything is Our Enemy

quitting, Kristen Lamb, productivity, success

It’s hard to know when to quit. I’m a loyal person. I’m loyal to a fault and I struggle every day with this lesson. But I’ve recently come to a conclusion. People who reach their dreams don’t get there by doing EVERYTHING. Everything is dead weight. Everything will keep us from focusing. Everything gets us distracted.

Everything is the enemy.

Sometimes we need to let go of inefficiencies or false trails, and if we don’t let go, then failure is just a matter of time.

We Actually Need More Quitting

Quit your day job. Today. This moment. Now, by quitting, I don’t mean you should throw your laptop in a waste can and take a bat to that copy machine that’s eaten every presentation you’ve tried to photocopy since the day you were hired….though that might be fun.

No, I mean mentally QUIT, then hire yourself to the dream.

Screw aspiring. Aspiring is for the amateurs and wannabes. It takes guts to be an author.

It takes guts to be any kind of creative professional. Hire yourself to the job you dream about. TODAY.

No aspiring writers, only pre-published writers. If you want to be a professional author, you must quit to win. The day job is no longer the ends, but rather the means. The day job is just venture capital funding the successful art-making business…YOU.

You are a pre-published author…who happens to also be a stay-at-home-mom, a computer programmer, a salesperson, a whatever.

Learn to Quit Being “Everything”

quitting, Kristen Lamb, success, productivityAgain, Everything is the enemy. Friends and family will want you to keep being the maid and the taxi and the babysitter and the buddy who can spend all day shoe-shopping.

Many of us will try to keep being Everything to everyone and we’ll just try to “fit in” writing, but that is the lie that will kill the dream. We can’t be Everything!

A new quote I have etched in my brain is:

I can be respected or popular. I can’t be both.

We must learn when to quit and to be firm in quitting. Others have the right to be disappointed, but they’ll get over it. And, if they really love us they will get over it quickly and be happy for our resolve to reach our dreams.

If they don’t? They’re dead weight and it’s better to cull them out of our life sooner than later.

Yes, this is hard stuff. Reaching our dreams is simple, but it will never be easy ;).

I LOVE HEARING from YOU!

So what are some of your quitting stories? Did it work? Were you better off? Tell us your quit to win story! Do you need help sticking to your guns? Hey, your family doesn’t get you, but we do! Do you have a problem and you don’t know if you should stick or quit? Put it in the comments section and let us play armchair psychiatrist!

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

***All classes come with a free recording.

THANK YOU SO MUCH for your enthusiastic support! Y’all ROCK! I LOVE HEARING From YOU!

Comments, questions? Are you tired of being told you need to be on every social site all the time? Do you just want to get back to writing STORIES? Does the idea of promotion and ads make you hyperventilate?

What are your thoughts?

JANUARY/FEBRUARY/MARCH’S AWESOMENESS (CLASSES)

The Business of Writing

Taught by Kristen Lamb on Saturday, February 2nd 1-3 PM EST ($55)

Pitch Perfect: How to Write a Query Letter & Synopsis that SELLS

Taught by Kristen Lamb on Thursday, February 7th, 7-9 PM EST ($55)

Shift Your Shifter Romance into HIGH Gear

Taught by USA Today BSA Cait Reynolds February 8th, 7-9 PM EST ($55)

Blurb Writing Blows (But Doesn’t Have To)

Taught by USA Today BSA Cait Reynolds February 15th, 7-9 PM EST ($45)

World-Building for Fantasy

Taught by USA Today BSA Cait Reynolds February 22nd, 7-10 PM EST ($99)

Story Master: From Dream to Done

Taught by Kristen Lamb, February 28th, 7-9 PM EST ($55/$349 GOLD)

Social Schizophrenia: Building a Brand Without Losing Your Mind 

Too many voices telling ALL THE THINGS! AHHHHHHHH! Taught by Kristen Lamb, Thursday, February 21st, 7-9 PM EST ($55 General Admission/ $195 GOLD)

Yes, I will be teaching about Instagram in this class.

A Ripple in Time: Mastering Non-Linear Plotting: ON DEMAND

Taught by Kristen Lamb, $55

Fiction ADDICTION: The Secret Ingredient to the Books Readers CRAVE

Taught by Kristen Lamb, Saturday, March 2nd 1-3 PM EST $55

SALES: For Those Who’d Rather Be Stabbed in the Face

Taught by Kristen Lamb, Thursday, March 7th 7-9 PM EST $65

The Business of Writing

Taught by Kristen Lamb on Thursday, March 7th 7-9 PM EST ($55)

 

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promotion, book ads, does advertising sell books, promotion and marketing for books
Image via Flickr Creative Commons courtesy of Ken.

Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one.

When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it annoys us is because the author hasn’t taken time to build rapport, earn our trust, and gain permission to sell us stuff.

I kid you not, I signed in to LinkedIn for the first time in like a YEAR the other day and, in less than an hour, some author sends me PM with a link to buy his book. No introduction or hello or liking my stuff or asking if I had pets…

HERE! BUY MY BOOK!

….sure. Right on that. Nice to meet you, too.

*grumbles* *now remembers why I hated LinkedIn*

When approached this way, the promotion either becomes white noise (invisible), or worse, an irritation (negative branding). Writers trying to create a brand by serving up copious book promotion will create a brand all right.

The brand of self-serving @$$hat.

The sight of the author’s face or book might even be enough to spike our blood pressure. We are far more likely to block than buy.

Why? What went wrong?

For promotion to be effective, we have to understand what a brand actually IS.

If we don’t understand what a brand is, then promotion becomes an exercise in futility. Why? The most effective use of promotion—marketing, ads, contests, etc.—is to extend the reach, visibility of an already existing brand.

Sure, some companies will flood the market (prime the pump, so to speak) to launch a new product, service, business that no one knows about, but this is ridiculously expensive and extremely risky. It’s also being done less and less even by companies who have the cash to take this approach.

Brand is not what it used to be.

As Seth Godin said back when the entire concept of branding was being tipped on its head, ‘A brand used to be something else. It used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence. But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand.’

Even BIG companies these days are going to social media to create the stories, memories, interactions, sets of expectations, conversations and interactions that—taken as a whole—comprise a brand.

Once the brand is defined, the audience cultivated and a rapport established…THEN promotion and ads can be an asset.

Before all this prep work though?

Fuggetaboutit

The days of dropping tens of millions for promotion and ads are gone. It doesn’t work in our modern culture.

In fact, static marketing and traditional promotion had already begun declining in effectiveness with the rise of direct marketing (junk mail).

The barrier to entry for ‘marketing’ fell away with the invention of cheap laser printing.

This opened up advertising and promotion to companies that didn’t have a bazillion dollars to spend on promotion. Right after the inception of Web 2.0 (birth of social media), this decline in effectiveness compounded exponentially.

Even though experts like Seth Godin (and upcoming experts such as myself) wrote post after post discussing how the nature of brands had changed and promotion had to evolve as well, this didn’t stop the big boys from throwing their weight around.

Because if a crap-ton of expensive promotion had worked for a hundred years or more, why wouldn’t it keep working?

Um, because the world was (is) different. The audience had changed and promotion had to change in order to reach an audience that had long moved on.

Alas, it took losing $10 MILLION advertising on Facebook for GM to learn what they could have gotten off my blog for free. Ads without an established relationship (platform and brand) don’t work.

What’s in a Name?

promotion, Kristen Lamb, book promotion, book ads, does advertising sell books, social media platforms for writers
Image via Flickr Creative Commons courtesy of Pierre Lognoul

The formula for a brand is simple:

NAME + PRODUCT + EMOTIONAL EXPERIENCE

The last part is critical. In fact it might be the most critical.

Why do you think corporate empires pay so much for image consultants? Sure, Mylan once had a great reputation as a pharmaceutical company until they got greedy and decided to line their pockets at consumers’ expense.

A few years ago, if we heard the term ‘epi-pen,’ we might have experienced good emotions. Oh it is a life-saving drug. Helping kids with peanut allergies. My cousin had an epi-pen and it saved her life.

Nowadays? Different story. Once consumers found out the top execs had been giving themselves HUGE pay raises while hiking the cost of the only ‘known’ drug of its kind from $100 in 2007 to over $600 by 2017? Everything changed.

See, the company had a great product and had managed to create a rapport with consumers and build a relationship founded on trust. But then Mylan got greedy and took advantage of their consumers, which destroyed the relationship, obliterated trust and—in short—destroyed their brand.

No amount of promotion in the world can repair this. Why? Because this is an excellent example of the order of operations: product–> relationship (platform/audience) which leads to–>promotion–>sales.

I use this example to demonstrate that, while product is essential, brand is more than just the product. Promotion can’t take the place of building and maintaining a strong relationship.

This example is also to illustrate how important emotional experiences with a brand can be, that it has never been just the product.

It isn’t just about a book anymore.

Why Are Brands So Important?

promotion, Kristen Lamb, social media for authors, how to build an author brand

Most of us don’t have time to research each and every purchasing decision and thus, we as consumers, are prone to rely heavily on brands. Brands let us know what to expect.

When we buy Dolce & Gabbana shoes, we expect a certain quality. We go off the name and do far less inspecting and road-testing than we would for a designer/manufacturer we’d never heard of.

We are willing to order ahead of time and pay full price and even ridiculous prices for Louis Vuitton, Ralph Lauren, Prada, Versace, Harley Davidson, Porsche, Tesla, Apple products, John Deer, etc. So on and so forth.

But all of these companies (brands) did the same thing. They began with a solid product linked to a name that promised a unique experience. The name Harley Davidson would be just a name unless it came with a very distinctive type of motorcycle (LOUD).

But a name and a product alone are not enough.

What is a Platform?

promotion, Kristen Lamb, book promotion, do ads sell more books, author plaforms
Image via Flickr Creative Commons courtesy of Alex Santosa.

Platform is tethered inextricably with brand. If brand is the product, then platform consists of those most likely to consume that product because they emotionally identify with the brand.

Trust me, Harley Davison is not worried about consumers who love Vespas. Sure, they are both motorized bikes, but they are selling to members of vastly demographics and also delivering very different experiences.

Authors are doing the same.

We know who Stephen King is because of his brand (which is a direct result of his products–stories). Because of his brand (tons of books, screenplays, short stories) we know if we are part of his platform or we aren’t.

If we are the type of reader who loves a riveting women’s fiction? King isn’t trying to court us. Why? We might know his brand, but we are not part of his platform.

Stephen King is not worried about Liane Moriarty and Liane Moriarty isn’t worried about Stephen King. Different products, different audiences.

In the old days, there was only one way to create a brand (and consequently a platform) and that was the books. Lots and lots of books (brand) cultivated a body of people who liked our writing/voice (platform). Today that is still a great plan.

With so much junk floating around, when readers find a writer they enjoy, they stick like glue.

promotion, social media promotion, Kristen Lamb, do book ads sell more books
Image via Flickr Creative Commons, courtesy of Craig Sunter

Consumers (code for readers) still do this. This is one of the main reasons that we need to keep writing. Stop promoting ONE book. ONE book is not enough to create a strong brand/platform.

Remember:

A brand is a collection of emotional experiences.

A platform is simply those who will enjoy that experience.

Modern writers hold the advantage here.

Before the digital age, it was practically impossible to create a brand outside of the books, because the book was the only source of emotional experiences with the author.

Readers rarely had contact with an author beyond the books. Book signings, maybe magazine or radio interviews gave only slight glimpses of the author beyond the book. Today, with social media? That is no longer the case.

Every blog, tweet, podcast, Instagram post, YouTube video, etc. collectively serve to create the overall brand.

Yet, I want to stop here because there are two HUGE problems I want to discuss.

Problem #1: Please, STOP WRITING

promotion, book promotion, Kristen Lamb, author platforms

One thing that’s really begun to stand out to me is that far too many writers are…writing. Bear with me. Writers, or authors, are storytellers. Great, you have 80,000 words. That doesn’t mean you have a story.

Writers don’t only write words. We create profoundly emotional experiences…and happen to use words to do this.

Yes, this section is a bit of a segue, but trust me. This small side trip is vital.

I cannot count how many editing samples I receive that are writing, but are NOT stories. This is a BIG DEAL. Authors are in the business of selling stories, not word count.

Let me illustrate, and bear with me. I am riffing this:

Example One (Writing):

Fifi woke up at six in the morning. She reached out her hand to turn off the alarm on her phone, then she pulled off her covers. Sitting up, she put her feet on the floor, stood and walked over to her closet to pick out what to wear today. She caught a glimpse of her auburn hair and peridot eyes in the closet mirror and chose a purple sweater with a gold scarf.

Turning, she walked over to the bathroom, turned the knob and opened the door. Reaching out her hand, she turned on the water, then turned to hang her clothes on the back of the door. Turning back, she stepped into the spray and used her new shampoo, the one that smelled of jasmine and periwinkles.

She washed her long hair twice, because the directions said so, and followed with a deep conditioning treatment because she needed the extra three minutes to go over all she had to do at her new job in customer service at MyNet today.

Example Two (Storytelling):

The ear-splitting blare of a foghorn dragged Fifi from Chris Evan’s embrace right as he was about to kiss her. She did everything she could to remain in the dream, the one where Captain America had somehow fallen madly in love with the newest customer service representative for MyNet, but it was no use. Fifi reached for Cap one final time, and a split second before she could plant one on him…Cap was crushed by an ocean-liner that fell from the sky.

She bolted up in bed, now wide awake and wondering if she was now scarred for life.

Poor Cap.

Cursing, she rifled through her duvet and through the piles of clothes on the floor. She had to find her phone and turn off that god-awful noise before she lost it. A fog horn? Why on earth had she chosen a fog horn?

Then that small, annoyingly responsible voice in her head reminded her how she’d slept through the Zen wind chimes, the less-Zen piano riffs and the birdsongs? Why had she even bothered? It was either the fog horn—turned up to max volume—or be fired two weeks into her new customer service job at MyNet.

Product MATTERS

Example One is writing. A lot of words and nothing happening. Were any of you hooked? TONS of stage direction.

Hint: We all know how the whole ‘door opening thing’ works. We don’t need a ‘writer’ to tell us she reached out her hand, turned the knob and opened the door. 

Sure, this is GREAT for making a daily word count that makes us feel all productive, but this is a section of words, NOT a sample of a story.

Stories are about people who have PROBLEMS. Plots are how the core problem (and all the smaller related problems) are solved. Stories are about beating the odds, overcoming adversity.

Our modern world is being BURIED in ‘books’ with more filler than a dollar menu burrito. We’ve got to do BETTER if we hope to stand apart.

Problem #2: Too Good to Mingle with the Masses

I cannot tell y’all how many ‘writers’ I encounter who do not want to do social media…at all. When I mention how vital a platform is, how we need some form of a grassroots movement of people vested in our success, they dismiss me with a knowing smile.

They explain how they already have budgeted for ads, marketing, and promotion. All of this, obviously, will be automated so they have time for ‘more important activities’ than authentically interacting people they want to buy their books…

*stabs self*

Here’s the problem with this line of thinking.

Let’s even assume the book is better than unicorn tears. This isn’t 2001. Ads are so ineffective the print medium has almost gone extinct. The reason ads are ineffective is for a number of reasons.

First, back before 1990, the barriers to entry were so cost-prohibitive only the major players got a voice (we’ve mentioned this). If you opened a magazine, it was pretty much the same brands—big ones with lots of money.

With web 1.0, one had to know how to write code or have the cash to hire someone who knew how to write code. Again, only brands with a lot of capital could even have a website. Only whales had the cash to pay some I.T. nerd to code an ad or code an on-line promotional campaign.

This, again, meant the players were limited.

Fast-forward to 2019. There are web design sites so easy my mother (who was once afraid she’d delete the internet) can build her own site for less than $100. We can use Canva and PicMonkey to make our own ads for free.

Everyone is on social media for free. Zillions of writers are published because there are no gatekeepers. With some free/cheap software and time?

Bada bing bada boom…published author.

This said. After NINE years of book spam, why is anyone still considering spamming people as a viable plan?

After NINE years of writers killing themselves in a race to the bottom (who can give away the most stuff for cheap or free), why is anyone considering solely relying on marketing, ads, promotion and automation?

When was the last time you bought a book from someone who filled your favorite Twitter hashtag with automated ads for their book? Name a book you bought from a person who, minutes after accepting a friend request, PMed you a link to buy their book. Or posted an ad on your page.

#NotRudeAtALL

Promotion: Skip Steps at Your Own Risk

I’ve been around since before Web 2.0 was born. I’ve grown this blog from three hundred visits a month to three million a month.

And I’m not saying I’m anything special. I really should have named my first book I Did All the Dumb Crap So You Don’t Have To. But, suffice to say, I’ve stuck it out long enough to reasonably claim to know a thing or ten.

When I started out, we’d entered an entirely new world of communication, one humans had never experienced…EVER.

There were no rules when it came to the Internet. But, as I learned over time, there were actually rules all along. Why? Who uses the Internet? HUMANS. Social media platforms come and go, trends change, gimmicks skyrocket and then crash…but people don’t change.

Humans still want a good story. They wanted it when Shakespeare was all the rage and they want it now. Humans don’t like people who only pop by to chat when they want something (money). They didn’t like that crap in 1919 and don’t like it in 2019.

Thus, if we get target fixation (learn ALL THE THINGS about promotion) we risk ignoring the factors that truly matter—quality of the book, establishing a platform, choosing the right place to find and cultivate OUR unique audience, etc.

Just because Instagram is all the rage right now does NOT mean it’s a good fit for you, your books, or your brand. Sure, it MIGHT be popular, but it doesn’t mean your potential audience hangs out there.

The prudent author takes time to learn about the various mediums, define their ideal audience, and then plan accordingly. This is how effective promotion has been done for decades.

It’s why fashion magazines and blogs don’t reach out to advertisers pushing synthetic motor oil, racing tires, or laser-guided saws (or vice versa)

Working Smarter NOT Harder

Once we realize promotion is only something we can do effectively AFTER a lot of other steps in this process, it’s easier to relax. We know what to do and in what order and what should take priority.

History and massive amounts of data have demonstrated time after time that ads and marketing (alone) don’t sell books. Never have and never will.

When we understand WHY (read this post) and fully appreciate that books are a wholly unique product that requires a different approach than, say…organic dish soap, we can begin working more effectively.

If we appreciate the distinction between brand, platform, promotion, marketing, etc. then we work smarter, not harder and use resources wisely. Yes, feel free to do the ads and the marketing, just know that it isn’t a Golden Ticket.

If you’re curious about learning more on this topic, February 21st, I’m teaching Social Schizophrenia: Building a Brand Without Losing Your MIND. We’ll go over all the platforms, what each one does, how to use them, and how to determine which is the best fit for finding and growing your audience. Use the code #BlogLove for $15 off.

My goal has always been to help writers do what they love. Y’all can’t write for a living without that platform and a powerful brand that drives sales.

So let’s make a LOVE CONNECTION 😛

And for those who love the weird stuff, I’m teaching A Ripple in Time: Mastering Non-Linear Plotting this SATURDAY.

***All classes come with a free recording.

THANK YOU SO MUCH for your enthusiastic support! Y’all ROCK! I LOVE HEARING From YOU!

Comments, questions? Are you tired of being told you need to be on every social site all the time? Do you just want to get back to writing STORIES? Does the idea of promotion and ads make you hyperventilate?

What are your thoughts?

JANUARY’S AWESOMENESS (CLASSES)

Self-Publishing for Professionals

Taught by USA Today Best-Selling Author Cait Reynold’s on Friday, January 11th 7-10 PM EST PLUS EXTRA GOODIES ($100 for THREE hours of training plus bonus material). The LIVE class has passed, but the recording and bonus material is available with the BUNDLE.

The Business of Writing

Taught by Kristen Lamb on Saturday, February 2nd 1-3 PM EST ($55)

***GET ALL THREE (Self-Publishing for Professionals Jan. 11th, The Business of Writing Feb. 2nd & Pitch Perfect Feb. 7th) IN THE PUBLISHING TRIPLE THREAT BUNDLE for $155

Story Master: From Dream to Done

Taught by Kristen Lamb, Saturday, January 12th, 1-3 PM EST

Social Schizophrenia: Building a Brand Without Losing Your Mind 

Taught by Kristen Lamb, Thursday, February 21st, 7-9 PM EST ($55 General Admission/ $195 GOLD)

Yes, I will be teaching about Instagram in this class.

A Ripple in Time: Mastering Non-Linear Plotting

Taught by Kristen Lamb, Saturday, January 19th from 1-3 PM EST $55

Harnessing Our Writing Power: The BLOG!

Taught by Kristen Lamb, Thursday, January 24th 7-9 PM EST $55 General Admission/ $195 GOLD

Fiction ADDICTION: The Secret Ingredient to the Books Readers CRAVE

Taught by Kristen Lamb, Saturday, January 26th 1-3 PM EST $55

SALES: For Those Who’d Rather Be Stabbed in the Face

Taught by Kristen Lamb, Thursday, January 31st 7-9 PM EST $65

The Business of Writing

Taught by Kristen Lamb on Saturday, February 2nd 1-3 PM EST ($55)

Pitch Perfect: How to Write a Query Letter & Synopsis that SELLS

Taught by Kristen Lamb on Thursday, February 2nd, 7-9 PM EST ($55)

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

 

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secret-keepers, lies, fiction, Kristen Lamb, writing tips

Secret-keepers have what it takes to be legendary storytellers. Stories aren’t solely about pretty writing, glorious description, or witty banter. Excellent stories are about one thing and one thing only….CONFLICT.

Want to know the secret ingredient that turns responsible adult readers into reckless maniacs willing to stay up until DAWN to finish a book…on a work day?

TENSION.

Secret-Keepers Resist the Urge to Explain

secret-keepers, lies, Kristen Lamb, writing tips, how to write fiction, storytelling tips

Secret-keepers learn to resist the urge to explain, which we’ll talk about in a moment. Before any deception even comes into play, we—as authors—must make sure we cast jacked up people in our story. To be blunt, perfectly well-adjusted, responsible people are dull.

We want to deliver a powerful story not a powerful SEDATIVE.

This said, it’s tempting for us to create perfect protagonists and pure evil antagonists, but that’s the stuff of Looney Tunes cartoons and low budget 70s Spaghetti Westerns…not great fiction.

First of all, we want our characters to ‘feel’ real. In order to feel real, they must come with baggage (um, like real people do).

In some genres this baggage may be carry-on only (I.e. cozy mystery). Other genres require a cast with enough baggage to require military aircraft hangars (I.e. literary fiction, certain types of speculative fiction).

Also, remember that life isn’t black and white. We’re wise to appreciate that every strength has an array of corresponding weaknesses and vice-versa. When we understand these soft spots, generating conflict becomes easier. Understanding character arc becomes simpler.

Plotting will fall into place with far less effort.

One element that is critical to understand about legendary storytelling is this:

Everyone Has Secrets

secret-keepers, Kristen Lamb, dramatic tension, how to write fiction, writing tips

All good stories hinge on secrets.

I have bodies under my porch.

Okay, not all secrets in our fiction need to be THIS huge (again look to genre). Alas, the skilled author understands how powerful secrets can be and hones his/her abilities to be superior secret-keepers.

Skilled writers never part with anything the reader doesn’t work for. 

Real Self vs. Authentic Self

We all have a face we show to the world, what we want others to see. If this weren’t true then my author picture would have me wearing a Star Wars t-shirt, yoga pants and a scrunchee, not a beautifully lighted photograph taken by a pro.

We all have faces we show to certain people, roles we play. We are one person in the workplace, another with family, another with friends and another with strangers.

This isn’t us being deceptive in a bad way, it’s self-protection and it’s us upholding societal norms. This is why when Grandma starts discussing her bathroom routine, we cringe and yell, ‘Grandma! TMI! STOP!’

No one wants to be trapped in a long line at a grocery store with the stranger telling us about her nasty divorce. Yet, if we had a sibling who was suffering, we’d be wounded if she didn’t tell us her marriage was falling apart.

Yet, people keep secrets. Some more than others.

In fact, if we look at The Joy Luck Club the entire book hinges on the fact that the mothers are trying to break the curses of the past by merely changing geography.

Yet, as the daughters grow into women, the mothers see the faces of the same demons wreaking havoc in their daughters’ lives…even though they are all thousands of miles away from the past (China).

The mothers have to reveal their sins, but this will cost them the ‘perfect version of themselves’ they’ve sold the world and their daughters (and frankly, themselves).

The daughters look at their mothers as being different from them. Their mothers are perfect, put-together, and guiltless. It’s this misperception that keeps a wall between them. This wall can only come down if the external facades (the secrets) are exposed.

Secret-Keepers See & Craft the False Face

Characters who seem strong, can, in fact, be scared half to death. Characters who seem to be so caring, can in fact be complete psychopaths using the false face for personal gain/entertainment (great fodder for incredible villains).

Other characters who seem loving, generous and selfless might be acting out of guilt, shame, or as penance, not out of any genuine concern for others. The over-achiever who excels at everything might not be at ALL confident, rather terrified and haunted by feelings of being a fraud.

We all have those fatal weaknesses, and most of us don’t volunteer these blemishes to the world.

The woman whose house looks perfect can be hiding a month’s worth of laundry behind the Martha Stewart shower curtains. Go to her house and watch her squirm if you want to hang your coat in her front closet.

She wants others to think she has her act together, but if anyone opens that coat closet door, the pile of junk will fall out…and her skeletons will be on public display.

Anyone walking toward her closets or asking to take a shower makes her uncomfortable because this threatens her false face.

What is the secret your MC will do ANYTHING to protect? Find that, then expose her.

Secret-Keepers FEAST on False Guilt

secret-keeper, writing tips, Kristen Lamb, how to write fiction, how to sell a lot of books

Characters can be driven to right a wrong they aren’t even responsible for. In Winter’s Bone Ree Dolly is driven to find her father before the bail bondsman takes the family land and renders all of them homeless.

Ree is old enough to join the Army and walk away from the nightmare, but she doesn’t. She feels a need to take care of the family and right a wrong she didn’t commit. Ree has to dig in and dismantle the family secrets (the crime ring entrenched in her bloodline) to uncover the real secret—What happened to her father?

Dolly has to keep the family secret (otherwise she could just go to the cops) to uncover the greater, and more important secret. She keeps the secret partly out of self-preservation, but also out of guilt and shame.

Paula Hawkin’s The Girl on the Train uses false guilt for max effect. MC Rachel’s entire life is a lie built on a foundation of authentic shame (she’s a raging alcoholic with no job pretending to be functioning) and false shame (her alleged ‘sins’ that have driven her to the bottle). Her desire to right a wrong she has nothing to do with (solve the murder of a total stranger) is, again, propelled by shame.

Be a GOOD Secret-Keeper

secret-keepers, Kristen Lamb, writing tips, dramatic tension, how to sell more books, creating conflict in fiction, how to write fiction

Secrets are SO powerful when it comes to storytelling, which is one of the reasons I HATE flashbacks. Oh, but my readers want to know WHY my character is this way or does thus-and-such.

No. No they don’t. They want to be tortured. Just trust me.

And, for the record, flashbacks are not the same as non-linear plotting. Also, the flashbacks I loathe are what I call ‘Training Wheel Flashbacks’ (since the sole reason they exist is to prop up a weak story).

What is a Training Wheel Flashback? It’s when any POV character is ‘thinking back in time’ for the sole purpose of EXPLAINING and diffusing tension. You spot one of these suckers?

CUT!

Before AT LEAST 2/3 of the way through Act Two, any shift back in time should ideally present MORE conflict, questions, unresolved issues. Should you part with any answers, my advice is to replace them with at least two more questions. Otherwise, all that tension bleeds out because the reader is satisfied.

Pro Tip: The ONLY acceptable time for a reader to be satisfied is after the last page and the five-star review they HAVE to give your book.

If we’re ONLY shifting back to explain why Such-And-Such doesn’t trust, acts like an @$$hat, or has an unhealthy obsession with all things Julio Iglesias, we’re diluting our own secret sauce.

We’re dampening that fire that propels our readers want to press on so they can know WHY.

Yes, our readers WANT to know WHY, but we are under no obligation to tell them immediately or…ever (depending on genre or if we have a series). In fact, non-linear plotting is one of THE BEST ways to be an almost SADISTIC secret-keeper, which is why it’s the preferred structure of certain genres.

*nods to The Bird Box* #SheerGenius

***FYI: I am teaching a class on non-linear plotting, and how to properly apply the flashback this Saturday. And, as always a FREE recording included with purchase 😀 .

Where was I?

Yes. Here’s the thing, The Spawn wants cookie sprinkles for breakfast. Just because he WANTS something, doesn’t mean it’s the best thing for him. Don’t tell us WHY…even though we beg.

Expert secret-keepers reveal pieces slowly, but remember. Once secrets are out? Tension dissipates. Tension is key to maintaining story momentum. We WANT to know WHY, but it might not be good for us.

The Force was more interesting before it was EXPLAINED.

Everybody LIES

secret-keeper, writing, Kristen Lamb, how to write fiction, writing tips
Yes. Yes I do.

They can be small lies, ‘No, I wasn’t crying. Allergies.’ Lies of omission. White lies. They can even be BIG lies, ‘I have no idea what happened to your father. I was playing poker with Jeb.’ Fiction is one of the few places that LIES ARE GOOD. LIES ARE GOLD.

Fiction is like dating. If we tell our date our entire life story on Date #1? Mystery lost and good luck with Date #2.

When it comes to your characters, make them lie (even if it’s only to themselves). Make them hide who they are. They need to slowly be open to seeing their true self, and—like in life and when WE go to therapy—the characters will do everything to defend who they believe they are.

Remember the inciting incident creates a sort of personal extinction. The protagonist will want to return to the old way, even though it isn’t good for them.

Again. Resist the urge to explain. 

Feel free to write backstory/secrets out for your benefit…but then HIDE those babies from the reader. BE SECRET-KEEPERS. Secrets rock. Secrets make FABULOUS fiction.

What are your thoughts? Questions?

What are some great works of fiction that show a myriad of lies from small to catastrophic? Can you think of what your character’s ‘false face’ is? What is the lie that defines him or her?

Can you craft their self-delusion? Is there a weakness or weaknesses that they dare not show (but by not showing it, is ultimately inhibiting growth)?

Also, THANK YOU SO MUCH for your enthusiastic support! Y’all ROCK!

I’ve written  five books, almost 2,000 blogs, millions of words, and it’s all because y’all subscribe HERE, share these posts, and take classes (which keeps me gainfully employed and off the streets so I can write MORE BLOGS for y’all to enjoy).

If you haven’t already, please subscribe to the blog (look in the sidebar), share it with your fellow writers via social media, and make sure to sign up for a CLASS! We have a ton of fun and I include a free recording just so you can enjoy the class and go back and review and study at your leisure.

***BTW, CONGRATULATIONS! December’s winner of my comments contest is Kat Kent. Please send your 5000 word WORD doc to kristen at wana intl dot com. Double-spaced, one-inch margins, and Times New Roman Font.

JANUARY & FEBRUARY’S AWESOMENESS (CLASSES)

Self-Publishing for Professionals

Taught by USA Today Best-Selling Author Cait Reynold’s on Friday, January 11th 7-10 PM EST PLUS EXTRA GOODIES ($100 for THREE hours of training plus bonus material). The LIVE class has passed, but the recording and bonus material is available with the BUNDLE.

The Business of Writing

Taught by Kristen Lamb on Saturday, February 2nd 1-3 PM EST ($55)

***GET ALL THREE (Self-Publishing for Professionals Jan. 11th, The Business of Writing Feb. 2nd & Pitch Perfect Feb. 7th) IN THE PUBLISHING TRIPLE THREAT BUNDLE for $155

Story Master: From Dream to Done

Taught by Kristen Lamb, Saturday, January 12th, 1-3 PM EST

Social Schizophrenia: Building a Brand Without Losing Your Mind 

Taught by Kristen Lamb, Thursday, February 21st, 7-9 PM EST ($55 General Admission/ $195 GOLD)

Yes, I will be teaching about Instagram in this class.

A Ripple in Time: Mastering Non-Linear Plotting

Taught by Kristen Lamb, Saturday, January 19th from 1-3 PM EST $55

Harnessing Our Writing Power: The BLOG!

Taught by Kristen Lamb, Thursday, January 24th 7-9 PM EST $55 General Admission/ $195 GOLD

Fiction ADDICTION: The Secret Ingredient to the Books Readers CRAVE

Taught by Kristen Lamb, Saturday, January 26th 1-3 PM EST $55

SALES: For Those Who’d Rather Be Stabbed in the Face

Taught by Kristen Lamb, Thursday, January 31st 7-9 PM EST $65

The Business of Writing

Taught by Kristen Lamb on Saturday, February 2nd 1-3 PM EST ($55)

Pitch Perfect: How to Write a Query Letter & Synopsis that SELLS

Taught by Kristen Lamb on Thursday, February 2nd, 7-9 PM EST ($55)

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

 

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Kristen Lamb, rest, rest for success, new year's resolutions, dreams, goals

It’s winter here in Texas, which means almost next to nothing since Texas is a female state. Today, I think I will be SPRING! No…winter. Wait, why not BOTH? 

While the temperature is all over, and most of the time we have no clue what to wear each day (aside from one of everything), the plants and animals at least seem to have a plan. They go dormant, hibernate and basically take time to REST.

**Sorry about the four-letter word.

Rest might seem an odd topic for the first week of January when everyone is ALL SYSTEMS GO. Yet, failure to appreciate the importance of R&R is why I believe so many people fail to ever reach those goals, meet those resolutions.

We can fall into all-or-nothing thinking and that is a fast track to burnout.

Ask me how I know.

Last time, we talked about New Year’s Resolutions and why it’s imperative to choose our pain. Because anything worth having or doing in life involves some sort of pain.

We exercise agency when we can embrace the process as much if not more than that glorious—and often short-lived—summit. Now that we’ve addressed pain, let’s talk about peace.

Trees go dormant for a lot of reasons, but the best one is TO STAY ALIVE. Metabolism slows and the tree goes into a sort of hibernation to survive the cold months and low sunlight levels.

But trees also go dormant because it’s impossible to be fruitful 365 days a year. There has to be some time to REST.

Plants are smarter than some of us *points at self*

Brain Drain

Kristen Lamb, rest, self-help, new year's resolutions, goalsFerris Jabr wrote an excellent article in Scientific American, Why Your Brain Needs More Downtime that I recommend reading in its entirety. Our modern Western culture’s puritanical devotion to chronic busyness, in my POV, is nothing short of psychotic.

Though study after study empirically demonstrates that humans are not created to be ‘perpetual doing machines,’ the data does little to deter our world’s increasing determination to pile more on our plate.

Multi-tasking, email overload, meetings, meetings to discuss meetings, deadlines, through-lines, pipelines, downlines.

Our workplace has begun reflecting our world…borderless. The 9-5 workday is relic of our not-so-distant-past. In 1989, we got mail…in a mailbox or in a ‘finite’ In-Box (which was a LITERAL BOX). We could leave work at work, read our mail and see our in-boxes actually EMPTY.

This gave us time to rest. Really rest.

#TrueFact #IWasThere

Now? We wake daily to digital avalanches. Data poured over us from reservoirs with limitless capacity, all dumped into a human brain that can only hold so much. Our In-Boxes never empty…ever.

I gave up on my Yahoo e-mail and finally just let it go feral a few years ago. It’s easily at over 100,000 messages by now. Every SUPER IMPORTANT message promises to only take a couple minutes.

Now multiply a couple minutes by twenty or fifty. We maybe make it through our URGENT messages just in time for…another meeting. We eat breakfast and lunch over our keyboards or in our cars while listening to voicemails and memos.

By the end of the ‘work day,’ we aren’t even close to ‘finished,’ but frankly we wouldn’t recognize finished if it peed on our leg.

Finished is the Bigfoot of the modern world.

rest, Kristen Lamb, self-help, life coaching, success, New Year's resolutions

Since we aren’t ‘finished’ we take work home. Work bulges over its boundaries into our marriages and family lives where we check our phones instead of paying attention to what our significant other is saying or our children are asking. We do all of this because we are ‘working hard,’ but are we?

No.

Yes, I am a Corporate America Refugee.

This same ideology has oozed into the schools. Children are plugged into iPods and tablets and computers all day with no play. They come home and the homework is often another two to three hours.

As they get older, this additional work seeps into weekends and holidays. All the while, rest is moved further and further down the priority list.

Social Schizophrenia

rest, Kristen Lamb, social media, self help, goals, New Year's resolutions

Then, if we add in how human ‘socializing’ has shifted over the past decade, we have a Molotov Cocktail for a meltdown or burnout. I grew up in the 80s where every academic hailed how computers would usher in Utopia. Get your kids on a computer early, the earlier the better. 

Companies sold widgets and gadgets to parents and schools so young malleable minds could leap frog into the future and reap the boundless…

Insanity.

This probably sounds insane coming from a ‘social media expert,’ but social media is making us more antisocial than ever before. Granted this is merely my professional opinion, but I stand by it.

When we do get a chance to rest, where do we choose to GO? We scroll Instagram, Twitter, Facebook, or whatever the social platform de jour happens to be.

We’re not hibernating, we’re hiding. Hiding from responsibility, overwhelming email chains, all the demands that assail from every angle.

Like rats in some deranged experiment we tap buttons, get superficial dopamine highs off likes and loves and emojis. Speaking of emojis, we tell our young children to ‘use their words,’ and meanwhile we communicate using happy faces and anthropomorphic piles of poo.

Instead of having coffee and talking and, more importantly, listening, we trade authentic and healthy social time for the artificial easy substitute. Aspartame adventures, saccharin smiles, and partially hydrogenated conversations.

Instead of rest, we scroll and tap and like and on and on and we’re as bad as a toddler who refuses to part with a pacifier. If, for a second, we can’t find our phone, check our messages, look at what ‘amazingness’ everyone else has posted on InstaSnapFace…we panic.

No Rest for the Weary

rest, self-help, life coaching, Kristen Lamb, writers, goals

Invariably, all this busyness has a cost. One cost is that stress, like alcohol, impairs our prefrontal cortex, the part of the brain we use for making sound decisions.

There’s a reason we have designated drivers if we’re going to imbibe while out on the town. The reason is because after one or two drinks we might not ‘feel’ impaired, thus because we don’t FEEL impaired, we make bad decisions.

Same thing with all this busyness. 

We’re constantly checking email, Messenger, messages left on 42 social sites and this behavior—like drugs or booze—impairs our ability to discern we’re tired…or that we’re teetering on the edge of a nervous breakdown.

We also make a lot of bad decisions.

***This explains the success of sites like Tinder SO much #LandOfBadDecisions

Fundamentally, the speed of our lives isn’t allowing enough interstitial time—code for REST BREAKS—for us to process all the influx. Downtime is critical for us to make sense of all the information we’ve ‘taken in.’ We sort through ideas, tie loose connections, note patterns, and ‘hot wash’ our decisions.

When we rest, our brain shifts into another mode that sifts through conversations, seeks ways we could improve, where we messed up, what we could do better.

In ways it reminds me of my childhood when my mom helped me clean my room (since FEMA was unavailable).

She’d dump out all my dresser drawers and we would sort through clothes that no longer fit, needed repair or were plain worn out. Then, the good stuff, we folded and organized and it made room for NEW STUFF.

Same with the toys.

We’d sift through what was broken to trash, or what didn’t interest me for donation.

I’d always find Barbies and Barbie clothes (and a crap ton of Barbie shoes) all buried places where I couldn’t enjoy them. Mom and I would return pieces of games back into their correct boxes so, instead of the games simply taking up space, I could actually play them with my friends.

Our brains do the same thing. Rest allows the mind to sort, sift, repair, reconnect, and get JIGGY creating and thinking and innovating!

We’re In Charge of Rest

rest, Kristen Lamb, self-help, goals

The irony of all this is that we’re the ones choosing to run about like kids hopped up on Dr. Pepper and Pixie Sticks.

Just say, ‘SIT!’

Now, I get that a lot of us can’t fully control our workplace @$$hattery, so we’ll simply have to accept what we can’t control. Ah, but when we DO have time off, we can use our interstitial time more wisely.

***Yes, I learned a new term and it makes me sound super smart. ‘I have to go manage my interstitial time,’ sounds so much cooler and grown-up than ‘I need my blankie.’

Suffice to say, I’m all for some goofing off on Facebook or YouTube. I do that myself. But my advice is to use a timer and limit how long we’re in cyberspace.

We also should heed how deep we go down the Wormhole of Distraction, lest we get the bends when we decide to suddenly surface for air.

I’m an introvert and social media is great because I can pace how much people-ing I do. Social media permits me to connect with fantastic people I’d meet no other way. Additionally, I work from home and also homeschool. On-line, I can talk to other adults…and discuss something other than Nazis (Spawn has been on a WWII kick for a YEAR).

Facebook gives me a place to laugh and chat and take a break, but it’s definitely an area best managed with strong boundaries.

Cyberspace is like the sun. Some exposure is good, even healthy. But too much? We fry and DIE.

Brain Management

rest, Kristen Lamb, goals, New year's Resolutions, self-help

I’m sure you’ve heard of pain management, but REST is brain management. A lot of y’all might be like me and believe if you’re not doing something every minute of every waking hour you’re—GASP—lazy! *screams* Yet, again neuroscience to the rescue.

Our brains frankly never turn off.

All the writers TESTIFY!

In fact, when we rest, nap, sleep, or even take power naps or do mini-meditations, our brains shift over to what’s referred to as the default mode network.

According to Jabr’s article (above):

‘…the default mode network is especially active in creative people. It’s believed that the default mode network may be able to integrate more information from a wide range of brain regions in more complex ways than when the brain is consciously working through a problem.’

This is why I tell consulting clients with a plot problem to give me a night. I do my best problem-solving when I sleep 😉 .

And after all of this, trust me, I’m preaching about rest with one finger pointed at y’all and three back at myself.

For those who’ve followed my blog for a long time, you might have noticed I haven’t been blogging as frequently the past two months.

I needed to REST.

Refuel the Muse

How many of you have been on fumes for months? Ignoring the warning lights? Hey, been there and done that. Decided to change my ways.

During and after NaNoWriMo, I didn’t get on social media as much. As an introvert, socializing takes a lot of energy. Also—me being me—inside words take energy to remain inside words.

I still blogged because self-discipline doesn’t come to me naturally. It requires maintenance. So I still posted, just not as often. Y’all deserve my best, and I was too burned out to do that multiple times a week.

I’d rather post one longer FANTASTIC post that’s a great use of your limited and valuable cyber-time than simply slap up post after post of fluff out of a misdirected need to ‘be omnipresent.’

If I fail to post ONE week an y’all forget me, I need to be a better blogger 😉 .

Over the holidays I slept…a lot. I meditated and worked out hard at the gym. I discovered the Meditation Studio App on my iPhone and AM IN LOVE! There are guided meditations for everything—sleep, anxiety, joy, eating, pain management, work, performance, gratitude and on and on.

***I need guided meditations because if I have to sit still and do nothing? I’ll be playing with spit bubbles inside a minute.

Anyway, this app has exercises as short as a couple of minutes and as long as almost an hour. What I love is that I can take a break, put in headphones, and recharge in ten minutes or even less.

I can choose to add ambient noise or silence (in THIS house I turn up the thunderstorm LOUD).

App crush over…

All this to say, make goals. Set resolutions. If we dream big, we need to daydream bigger. Instead of ‘dressed for success’ how about we ‘rest for success’? Perhaps instead of dressing for the job we want, we might consider resting for the calling we feel 😉 .

Especially creatives! Yes, we need a platform and brand and all that but NOT AT THE EXPENSE OF THE ART.

More on that another day *smooch*

Happy New Year, y’all!

What Are Your Thoughts? I’m Listening!

rest, Kristen Lamb, goals, New Year's Resolutions, writers, writing

Do you struggle with focus? Feel guilty for taking a break? As a mom and pet owner, I’d be happy to go to the restroom alone.

*cats paw frantically at my bathroom door certain I’m escaping out secret passage*

This year, would it be good to plan in more ‘not doing’ instead of more ‘doing’? Do you have a hard time playing? I do. This year my goal is to LIGHTEN THE HELL UP. I really don’t need to be cleaning all the things all the time.

Really *left eye twitches*

Or are you AWESOME at meditation and resting? Are you good at loosening up and having fun (without heavy drugs or alcohol)?

What are some tips you could share?

Also, if your New Year’s Resolutions are to finish the novel, become a faster, stronger writer, land an agent, build that brand and platform, make sure to check out the classes below, many BRAND NEW!!!

All W.A.N.A. International classes are virtual (pants optional) and you get a FREE recording with your purchase. So you can take your TIME.

Enjoy the live class, play the recording again later to pick up what you missed. Or spend time with the family and catch the class on recording. You choose.

No muss or fuss and leaves time for that walk in the park 😉 . The FULL CLASS LIST IS HERE or scroll down.

I LOVE hearing from you! Comments come with REWARD…

What do you WIN? For the month of JANUARY, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

***December’s winner will be announced next post.

JANUARY’S AWESOMENESS

Self-Publishing for Professionals

Taught by USA Today Best-Selling Author Cait Reynold’s on Friday, January 11th 7-10 PM EST PLUS EXTRA GOODIES ($100 for THREE hours of training plus bonus material)

The Business of Writing

Taught by Kristen Lamb on Saturday, February 2nd 1-3 PM EST ($55)

***GET ALL THREE (Self-Publishing for Professionals Jan. 11th, The Business of Writing Feb. 2nd & Pitch Perfect Feb. 7th) IN THE PUBLISHING TRIPLE THREAT BUNDLE for $155

Story Master: From Dream to Done

Taught by Kristen Lamb, Saturday, January 12th, 1-3 PM EST

Social Schizophrenia: Building a Brand Without Losing Your Mind 

Taught by Kristen Lamb, Thursday, January 17th, 7-9 PM EST ($55 General Admission/ $195 GOLD)

Yes, I will be teaching about Instagram in this class.

A Ripple in Time: Mastering Non-Linear Plotting

Taught by Kristen Lamb, Saturday, January 19th from 1-3 PM EST $55

Harnessing Our Writing Power: The BLOG!

Taught by Kristen Lamb, Thursday, January 24th 7-9 PM EST $55 General Admission/ $195 GOLD

Fiction ADDICTION: The Secret Ingredient to the Books Readers CRAVE

Taught by Kristen Lamb, Saturday, January 26th 1-3 PM EST $55

SALES: For Those Who’d Rather Be Stabbed in the Face

Taught by Kristen Lamb, Thursday, January 31st 7-9 PM EST $65

The Business of Writing

Taught by Kristen Lamb on Saturday, February 2nd 1-3 PM EST ($55)

Pitch Perfect: How to Write a Query Letter & Synopsis that SELLS

Taught by Kristen Lamb on Thursday, February 2nd, 7-9 PM EST ($55)

 

 

 

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New Year's Resolutions, Kristen Lamb, writers, writing, writing a novel

It’s time for the New Year’s Resolutions. Countless people all over the world use this last part of December to declare how 2019 will be different. They will write lists, declare all the changes they’ll make, then ride the high for as long as it lasts.

Most New Year’s Resolutions last six months at best… and that’s being generous.

In truth, most crash and burn in seven days.

Some people refuse to make New Year’s Resolutions at all. And, if what I’m saying is true and most New Year’s Resolutions have a shelf-life of a week, why bother? Right?

New Year’s Resolution Haters come heavily armed with detailed reasons why New Year’s Resolutions are dumb and a waste of time. I know them by heart because I was a hater for years. I’ve used all the standard ‘good reasons’ why New Year’s Resolutions are stupid.

Why set myself up to fail?

New Year’s Resolutions are just a bunch of sugar-hyped hopeful thinking.

If I don’t get my hopes up, I can’t be disappointed.

Goals and ‘visioneering’ and dream journaling are just a bunch of self-help hooey.

I’ll stop now because I’m depressing myself.

For the New Year’s Resolutions Haters, I’d like to posit a thought. Resolutions are like relationships.

Sometimes, we keep failing because we’ve never taken time to reverse-engineer why everything went sideways in the first place. We fail to pay attention to when we stumbled and why so we can factor these obstacles into our future goal-setting.

Bear with me…

Bad Decision Besties

New Year's Resolutions, Kristen Lamb

Think of a friend who’s a disaster in dating, and we all have one. This friend just about gets free from one bad relationship, only to leap into a brand new relationship with the same guy/gal, only in a different-though-often-eerily-similar-body.

*face palm*

You watch from the sidelines in horror. How can your friend NOT see that the new fling is the SAME EXACT sort of @$$hat you’ve spent the past six months extracting them from?

Short of hiring those people who abduct then deprogram loved ones caught up in a cult, you’ve done everything to show dimwit friend WHY this ‘new’ relationship is more toxic than a Manson Family Holiday Special.

Now, as this person’s bestie, we see our friend is being a nitwit who’s repeating a nitwit pattern. But our nitwit friend, whom we still love despite being a nitwit, never changes. Why? Because our friend has never asked (and answered) the hard questions. Thus, they’re doomed to ‘Dating Groundhog Day.’

By the way, if you don’t have this friend, likely YOU are the friend 😛 .

Hey, I’ve been that nitwit friend too many times to count, which is why I believe I can speak with authority on ‘How to Outwit Being a Nitwit.’ We live in a world where it’s easy to fall into nitwit patterns because we’re bombarded with cheap, easy, FREE, and PAIN-FREE.

Ah, but here is the problem. When have humans ever IN THE HISTORY OF HUMANS valued what came to them cheap, easy, free, and pain-free? If we valued cheap, easy, free, and pain-free we’d hoard all those ‘free toys’ from fast food joints in a bank safety deposit box.

You can pry that stress ball from a real estate agent I’ve never met from my COLD DEAD HANDS….

…said no one ever.

New Year’s Resolutions: To the Pain

New Year's Resolutions, Kristen Lamb

Another year, another trip around the sun, a new chance to do better and be better. In this post, I’d like to deviate from the standard advice for New Year’s Resolutions. We all know goals need to stretch us, but not so much as to be unreachable (or plain stupid).

I will be a supermodel by my 45th birthday.

Also fairly safe to say we should avoid too many New Year’s Resolutions (especially unreasonable ones).

I will finish my novel by February, then lose twenty pounds by March, land a top agent by April, and pay off my house by May.

Okay, so I fast draft and it is totally possible to finish the novel by February. The rest? Er…yeah, maybe back off the throttle (and Pixie Sticks).

Lastly, I’m certain y’all know it’s good to write out goals, plan how to reach them in steps, take inventory of what you’ll need to reach said goal. Once this is done, maybe get an accountability partner, reward yourself for small victories along the way, and plan for a BIG reward once you’ve met the big goal.

This is all New Year’s Resolution S.O.P.

What I want to talk about today is how important it is to CHOOSE OUR PAIN. Why?

Because life is pain.

***I know. I totes should write greeting cards.

But seriously. No matter what we do, which doors we open or don’t open, we will have pain. If we want to be married, we’ll endure the pain of compromise, self-sacrifice, and more laundry.

Want kids? Kids are wonderful…but also come with drama, diapers, snot, and…more laundry.

Maybe your dream is to run your own business. Fabulous dream! Welcome to spreadsheets, eighty-hour workweeks (at least in the beginning), managing people, inventory, dealing with contracts and lawyers.

Also, when you do get a day off…likely you’ll be doing laundry.

Pain and Process

New Year's Resolutions, Kristen Lamb

I’d like y’all to notice how even the opposite of all these goals and dreams (above) come with just as much pain…it’s just different pain. Being single, childless and working for someone else all have advantages. But they ALSO have just as many disadvantages (code for pain).

Since life is pain, we have some hard decisions to make. First, for the New Year’s Resolutions Haters, you’ll still have pain. Only you’ll have pain with little to no agency.

Since you aren’t the captain of your own ship, the Currents of Life will take you where they will and all that’s left is to hope they deliver you to a lovely sandy shore in Fiji and don’t smash you on a coral reef, instead.

Whether we like it or not, no decision is still a decision.

This said, studies have shown that those who write down their goals are 42% more likely to reach them.

But, y’all know this already.

You’ve done it before. You wrote out your goals, bought the unicorn stickers, put together a Pinterest board of what your fulfilled dreams will one day look like.

After doing ALL of this…you ended up losing a week of your life to binging on Game of Thrones, then the cat got sick, your car broke down, and by the time you found your planner? Why bother?

I know I’m mixing metaphors more than a 90s DJ, but y’all are sharp so I know you can keep up. Try baking a cake with every ingredient BUT sugar (or any form of sweetener). When we remove even ONE simple ingredient—sweetener—we don’t end up with cake.

We end up with cake-shaped sadness.

Now, we could have bought all the tools for cake-baking, binge-watched baking shows, pinned every cake recipe we could find on Pinterest and meditated to ‘You Are an Amazing Baker’ every morning. Alas, if we fail to ever add in SWEETENER, none of that other stuff matters.

Why do I use such a silly metaphor? Because too many of us have ALL the ingredients but the most critical…the grind.

Do We Love the Grind?

New Year's Resolutions, Kristen Lamb

To achieve anything remarkable, we have to be willing to embrace and love (or learn to love) the process/the grind. If I had to list the single largest reason most writers fail, it would have to be that they wanted the summit without the climb.

It’s why we have so many unreadable ‘novels’ listed on Amazon.

Everyone wants a book to hold in their hands. It’s thrilling to see your NAME on the cover of a book. What writer doesn’t dream of packed book-signings, book clubs dedicated to dissecting our work, awards, accolades?

But why so many writers don’t make it and won’t make it long-term is because they fell in love with the end result and wanted to skip the process. That or they simply couldn’t endure the grind.

In fact, many believe innate talent is a GET OUT OF PROCESS FREE card.

Bwa ha ha ha ha ha ha! #Cute 

Nope.

Hey, I’m not judging. I was that person who was too dumb to know I was dumb. I’d made a goal to be a New York Times Best Selling Author by 2002…2003…2004……..

*weeps*

New Year's Resolutions, Kristen Lamb

Though I had dream boards, did visualization exercises, and read every inspirational guru I could find, I failed to read any novels…or craft books (probably important).

Also, I wrote when I felt like it. I started books then stopped when it started feeling less like fun and more like work. When critique groups shredded my pages, I defended myself instead of listening and learning.

Finally, after far too many years of failure, I had to make a tough choice. Did I love writing enough to stick with it even in the dark times? Could I throw myself into learning everything possible about my craft then practicing over and over?

Was I willing to hang up my ego and be humble enough to LEARN?

Was I willing to develop rhino skin? Did I LOVE writing enough to do it even if NO ONE EVER READ IT? If I never landed a Big Six (now Spiffy Five) deal, would I still write?

Should I go to my grave having NEVER hit a major list, would I embrace that as success? If I NEVER got the book signing, the book club, the hardback, the movie deal, the house in Bora Bora, would I still LOVE writing and all it entails?

Would I still BLEED for my writing even if I never sold a single book? To be transparent, there have been times I couldn’t answer these questions, namely because of all the snot bubbles and ugly crying. But, eventually I had to commit—YES or NO?

Do or Do Not, There is No TRY

New Year's Resolutions, Kristen Lamb

A major reason we don’t want to write down goals (make New Year’s Resolutions) is because we don’t want to be held accountable. There is something about committing, REALLY committing, that puts us on a hot seat. Because if we make a New Year’s Resolution to finally write that novel, and in June we’ve only typed up twenty pages?

The people around us are going to—rightfully—question our dream.

There’s a good reason many of us in artistic professions have a bad rap for being flakes. We can be flakes.

That and too many wannabes hop into our profession, and they really don’t wanna be an author. They want to ‘play author’ and ideally win the Literary Power Ball (write one book that, for no discernible reason, sells a bazillion copies).

These Armchair Authors throw all they have into more ads, more marketing, more social media and when the book doesn’t turn into gold?

They quit.

Before y’all get too discouraged, remember we all start somewhere. I once was an Armchair Author, but it’s because I was NEW. Embrace the days of small beginnings. We don’t know what we don’t know.

This is why we have to embrace the process.

We have to embrace the PAIN. If we can’t learn to love writing even when everyone is calling us a fool, when no one knows we exist, when rejection letters pile up?

Then don’t set a goal to be a NYT Best-Selling Author.

Firstly, because we could write a book so amazing angels weep and Kim Kardashian’s Shopping Adventures (ghost-written by a super smart gerbil) would make the list and our book could die in obscurity.

This profession is NOT a meritocracy, and fair is a weather condition.

When it comes to writing, we have to do it because we LOVE it. We LOVE the process, the pain, the suffering and if our ability to write/create was ever taken away it would be akin to losing our limbs.

REAL writers don’t write because they can write, they write because they can’t NOT write.

Pop the Question & BE HONEST

New Year's Resolutions, Kristen Lamb

When it comes to New Year’s Resolutions, we need to pop the question if we really want to succeed. The question being, ‘Do I really want to succeed at X?’ Then BE HONEST.

If you want to write a novel, then great!

Are you willing to take craft classes, hire a coach to train you, build a brand and platform, stick to the novel until it is finished, gut through revisions, pay for a good editor/proofreader?

Can you endure obscurity, rejection, and even scorn? Is being a novelist more than a mental postcard with you standing on the literary summit? Can you enjoy and outlast the valleys?

What are you willing to sacrifice?

Are you willing to use money you’d normally spend on eating out or shopping to attend a conference or take a class? In 2019 are you willing to stay up later or get up earlier day after day after day?

After day?

New year's Resolutions, Kristen Lamb

This applies to ALL New Year’s Resolutions, by the way. If we can’t deal with sore muscles and waddling like a penguin for days, then that dream of getting swole is just that…a dream. To become financially free, we’re going to have to math. Mathing is tough. We’ll have to do without, cut back and clip coupons. Even tougher.

Yet, I firmly believe that if we would take just a little bit of extra time to imagine the pain that comes part and parcel with the dream, we’ll get FAR better results.

We must ask and honestly answer: Can I LOVE the PROCESS as much, if not more than the END RESULT?

No Pain No Gain

New Year's Resolutions, Kristen Lamb

First, pondering the pain (process) will keep us from making dumb New Year’s Resolutions that waste time, resources and leave us feeling like failures. I once made a New Year’s Resolution to participate in a Spartan Race...but I HATE running. Seriously, even though I am in fantastic shape, I would rather be WATER-BOARDED than run.

The IDEA of being in the Spartan Race and sporting the tee was SUPER cool, but it was never gonna happen.

Ever.

Because if you see me running? Someone has unleashed a bear…that is wielding a chainsaw. I was unwilling to endure the process that would make me good at running.

Secondly, being honest about pain and process weeds out stupid goals and unveils better goals. I gave up on the Spartan Race goal and, instead, vowed to make going to the gym part of our family routine.

Thirdly, if we’re honest about ALL it will take to achieve the dream, we can plan our pain. We’re less likely have our goals hijacked because we were prepared for the soreness, the fatigue, the extra hours, the plateaus, etc.

Ultimately, we’re wise to consider why we want to achieve any goal. What is our why? Then be really HONEST. Are we doing this to prove ourselves? To outdo someone? Because we think we ‘should?’ Once we are honest about why we want the goal/dream count the cost.

Think of the process and then grill yourself. Can you embrace ALL of what that dream entails? REALLY. If not? Cool. You just saved everyone a lot of time, money and hassle. Now, ask if you could possibly modify the goal. Are there some ways to prepare ahead of time that will keep you on track?

In the end, I’m a huge fan of setting goals. It’s shocking how much time we can waste if we don’t have a vision. Life is short and it’s like Pac Man. It just gets faster and faster and harder and harder until we DIE. But, in the meantime we CAN have a great time.

Remember, humans don’t appreciate what is cheap, easy, free, or pain-free so even if the cost is WAY MORE than you’re prepared for, it’s cool. You can grow into it. You’ve got a whole year 😀 .

What Are Your Thoughts?

I’m always writing To Do Lists and Goal Lists so sometimes I make New Year’s Resolutions, and sometimes I don’t. I do, however, notice that I’m a LOT less stressed if I have lists and deadlines. I’m always redoing my goals because I change, life changes, desires change. But what about you?

Do you think you might do better at achieving goals if you also through through the process? Maybe you might modify or clarify your goals? Are you bad about setting too many goals or goals that aren’t achievable? Have you struggled with self-sabotage?

I LOVE hearing from you! Comments come with REWARD…

What do you WIN? For the month of DECEMBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Also, if your goal is to write that novel, build a platform, be published, then check out the FANTASTIC HOLIDAY DEALS we have!

A lot of our On Demand classes need to be wiped from the server to make room for more training, so if you want professional training AT HOME? While in jammies during December when calories don’t COUNT? Grab you SOME! Gift it to yourself, a friend, YOURSELF!

In the meantime, opinions!

What do you WIN? For the month of DECEMBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

LIVE CLASSES! REMEMBER TO USE Holiday18 for $10 off! OFFER ENDS DECEMBER 24th so GET YOUR SPOT!

The Publishing Triple Threat Bundle

Instructors: Kristen Lamb, Cait Reynolds
Price: $155.00 USD (buy now and get that last tax deduction in before the end of the year!)
Where: W.A.N.A. Digital Classroom
When: (see below)

Normally, it would be $210 USD for these three classes.

With the Triple Threat Bundle ALL THREE CLASSES (10 HOURS LIVE and RECORDINGS) for ONLY $155 USD. (Three classes for the price of TWO!)

You can also purchase each class individually.

***Registration is open until an hour before the final class. If, however, you want to attend ALL THREE CLASSES LIVE, MAKE SURE TO SIGN UP BEFORE THE FIRST CLASS ON JANUARY 10th.

ON DEMAND CLASSES!

ON DEMAND BUNDLE – Author Branding TKO

New Year New YOU! As they say, fail to plan and plan to fail. 2019 is almost here and the Author Branding T.K.O. delivers the training you need to make 2019 a success.

In this bundle, we’re going to take on then tame the three most terrifying topics. By the end? Easy peasy! You’ll wonder why this stuff ever had you so freaked out in the first place.

Normally all three classes would be $155…as well as spread across the entire year. But now, with the T.K.O. BUNDLE, all three classes in one place (your place) for only $99.

***Get your bundle TODAY. Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018. Gotta free up space on servers for 2019….

ON DEMAND BUNDLE – The Author’s Toolkit: Go PRO in 2019

Maybe have a New Year’s Resolution to write that novel? Have you started far too many promising stories, only to get stuck and never finish? Perhaps you just want to learn how to write FASTER without compromising quality? This bundle is the training you need to be a lean mean writing machine.

The Author’s Toolkit Bundle is six hours of intensive training that will help you write at a professional pace while minimizing revisions.

SIX HOURS of PROFESSIONAL TRAINING all at the same time, delivered to your computer. $165 when purchased separately, but in The Author’s Toolkit Bundle ONLY $99.

***Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018…

Blinding them with Science: The “X” Factor Classes

Tired of writing Soylent Green? Too many unfinished books trapped in the Twilight Zone? Ready to get weird…but way faster and at a professional level of weird? You came to the RIGHT PLACE! Cait and I are professional weirdos….(that sounded way more awesome in my head).

Anyway, the Blinding Them with Science Bundle is SIX HOURS of professional level training in speculative fiction at your fingertips.

***Just promise us that when you enslave the human race, we get cookies.

Three mind-bending classes for one low mind-blowing price. $165 in classes for only $99. ON DEMAND. Meaning enjoy at home in jammies.

***Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018…

ON DEMAND BUNDLE – Dangerous Dames: Creating Strong Female Characters

DOUBLE TROUBLE WITH KRISTEN & CAIT! Get the One-Two BAM! Two Power Classes with ONE T.K.O. PRICE!

Dangerous Dames BUNDLE. Regardless of time, place, or planet, these classes will train you to craft legendary bad@$$ females audiences can’t get enough of.

Normally $90 for both classes. With Double Trouble Bundle, enjoy BOTH classes for ONLY $75.

These classes are pre-recorded and won’t be offered again. This is the last chance to enjoy these classes before we free up space on the servers.

About the Instructors:

Cait Reynolds is a USA Today Bestselling Author and lives in Boston with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. She likes history, science, Jack Daniels, jewelry, pasta, and solitude. Not all at the same time. When she isn’t enjoying the rooftop deck that brings her closer to the stars, she writes.

 

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

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