Book Spam is for Losers—Don’t Advertise, PADvertise!
Any of you who regularly follow my blog know that I am
totally out of my mind a bit eccentric. The seed for this brilliant idea was actually planted a couple years ago when I was speaking in Idaho. I have a doctor’s appointment this morning, so I’m taking this opportunity to rerun my all-time favorite post.
Anyway, where was I? Oh yes. Idaho. After lunch, I had to dash to the Ladies’ Room. As I closed the door to the stall, I noticed all the advertising on the back of the bathroom door. This cluttered wall of ads made me think about all the authors spamming non-stop about their books on Facebook and Twitter.
Writers were becoming worse than an Amway rep crossed with a Jehovah’s Witness. I mean, could the author book promotion get any more invasive?
Maybe it could *evil laugh*.
I’ve blogged so many times about the dangers of automation and how spamming people is counterproductive. I’ve talked until I am blue about how advertising our books has a terrible ROI (return on investment) and how most people don’t pay attention to it. Ah, but then it hit me. The main reason spam doesn’t work is because people ignore it and no longer “see” it, but what would they see?
Panty Prose—Not Advertising, PADvertising (TM)
We all know that roughly 85% of readers are women, and what do women need? Panty liners. YES, but what do they need more than springtime fresh girl parts? More FREE! books. Indie authors shouldn’t spam about their latest book release or free title on KDP select.
Because it’s rude? No! Because it is obnoxious? Not quite. Because it smacks of desperation? Not at all. The reason authors shouldn’t spam about their books is because spam is for amateurs.
The real writer of the Digital Age doesn’t settle on blasting out non-stop self-promotional tweets. That is SO 2011. The REAL writer of the Digital Age realizes a captive audience is a a buying audience.
Catch readers with their pants down with Panty Prose.
Panty Prose is perfect for the indie author. Most readers are female and even females need something to read in the bathroom. We at Panty Prose (a new imaginary division of W.A.N.A. International) have teamed up with Always
against their will to offer your readers the best deals right in their pants.
Panty Prose not only offers you PADvertising to a guaranteed clientele, but we have all kinds of layouts to suit your PADvertising needs. Technology is your friend with Panty Prose. Put your book where it counts…
At Panty Prose, we even make it affordable for you to place your face in your reader’s pants…
As you can see, Panty Prose is inserting your ads into a virgin market begging to be tapped.
Why are all the romance authors hyperventilating?
Anyway, while others might see a protective strip that gets tossed in the bin, we see an unused space to PADvertise your latest novel AND save trees! Instead of throwing away that paper strip, we can print of lines from your book so fans can collect them ALL…
Make Your Readers Your Fan for ALWAYS….
Panty Prose is dedicated to keeping women fresh while selling your books. Attending a writing conference? Well, there is a bathroom and everyone knows that even agents can’t hold it forever. They will have to go potty sometime. Why not help them out? Keep them springtime fresh and give them your query. Elevator pitches are for losers, when you can use the Panty Pitch. The Panty Pitch comes in three fragrances, Sonnet’s Eve, New Office Supplies, and Cinnabon.
Panty Prose for the Published Professional is a smart, savvy way to stand out from all the competition that still is relying on scheduled tweets and auto-DMs. Make an impression that will last for Always.
Okay, okay I’ll stop. You know you’ve reached a whole new level of weird when you spend an entire day Photoshopping your face onto panty liners. But you know I am on to something! W.A.N.A. is dedicated to giving you the evil genius you need for success. Aside from Panty Prose, what other “free spaces” could we exploit for book advertising? You know, to catch those who missed our 23 tweeted links, 6 auto DMs and five form letters.
So what do you think? Has the book spam gotten completely out of control? Are there other ways you can think of that are
utterly invasive creative ways to market our books (Keep it PG, Please :D)?
What are your thoughts? And make sure to check out the upcoming classes below! Especially the Book Bootcamp!
I LOVE hearing from you guys!
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Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!
April 29th $45
In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.
With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.
Book Bootcamp $99 ($130 VALUE)
Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.
Individual Classes with MOI!!!
Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017
Blogging for Authors $50 April 27th, 2017
Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017
Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017
The Art of Character $45 May 18th, 2017
Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!
Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.
Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.
For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.