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Tag: marketing for writers

Targeting Readers: Audiences Have Evolved & So Should Marketing

How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …

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The Evolution & Devolution of Sales: Why Your Books Aren’t Selling

Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand. In fact, many writers long to sign with legacy publishers for the sole reason they believe a major publisher will tend to all that …

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Book Spam is for Losers—Don’t Advertise, PADvertise!

Any of you who regularly follow my blog know that I am totally out of my mind a bit eccentric. The seed for this brilliant idea was actually planted a couple years ago when I was speaking in Idaho. I have a doctor’s appointment this morning, so I’m taking this opportunity to rerun my all-time …

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Writing Career Stuck? Sales Mired? How to Get Your MOJO Back!

Last time we all commiserated about feeling stuck. Lately, it’s been really bizarre. I’ve been at this writing thing since long before self-pub, but recently the feeling of author despondency seems to be heavy…everywhere. Maybe it’s the vastness of the internet, the fact that all the old ways and old rules are gone. Sales are stuck. …

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Why Writing Isn't Enough—The Savvy Writer's Guide to Success

Many of you introverted writer types are totally cringing right now. But if you want others to know what you’ve written, you have to do more than shut up and write. Writing is only half the battle. We have to market it—tell people about it and hope to God they’ll listen.