Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.
Tag: marketing for writers
Jul 24 2018
How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …
Jul 13 2018
Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand. In fact, many writers long to sign with legacy publishers for the sole reason they believe a major publisher will tend to all that …
Apr 25 2017
Any of you who regularly follow my blog know that I am totally out of my mind a bit eccentric. The seed for this brilliant idea was actually planted a couple years ago when I was speaking in Idaho. I have a doctor’s appointment this morning, so I’m taking this opportunity to rerun my all-time …
Apr 27 2016
Last time we all commiserated about feeling stuck. Lately, it’s been really bizarre. I’ve been at this writing thing since long before self-pub, but recently the feeling of author despondency seems to be heavy…everywhere. Maybe it’s the vastness of the internet, the fact that all the old ways and old rules are gone. Sales are stuck. …
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
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About Kristen Lamb
Kristen Lamb is a #1 best-selling author, international speaker, blogger, and branding Jedi who briefly dated Cthuhlu freshman year. (They broke up—Cthulhu was a bit “clingy,” and Kristen didn’t realize that a “long distance” relationship really meant inter-dimensional travel.)
Her highly acclaimed mystery thriller, The Devil’s Dance, is in no way related to the amount of true crime podcasts or tv shows she consumes. Also, no animals (other than maybe some chocolate bunnies) were harmed in the creation of her new horror anthology---written in the tradition of Alfred Hitchcock and Black Mirror---WTH Did I Just Read?
She’s the creator of the perennial branding and social media guide book, Rise of the Machines–Human Authors in a Digital World. Additionally, she is the author of the #1 best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer.
When she’s not on the road speaking at conferences or teaching online writing seminars, she is rescuing kittens and bringing coffee to the guys in the NSA van parked in front of her house.
Writer, kitten-rescuer, and NSA subject since 2005.