Feeling Invisible on Facebook? How’s Your Organic Reach?
Years ago, when I decided to branch out and teach virtual classes regarding craft and social media, I knew I needed to live by my own mantra—We Are Not Alone. Sure I could kill myself learning every platform and maybe even do a passable job, but I am way too Type A for that. You guys deserved the best. So I reached out to those around me who were far better than I was, the experts I looked to on various subjects.
Sure, I do a good job on Facebook and am an expert on the basics, but if you REALLY want to up your game? Really want to know how to get the most out of Facebook, particularly the fan page? There is no one I could recommend more than journalist, columnist, speaker Lisa Hall-Wilson. She taught me what I know and I have a lot more to learn so believe you me, I am taking her class.
Lisa is here to talk about a subject we all face—being invisible. It does no good to be on Facebook or create content if we don’t know how to play the game. And trust me, a lot of it is a game. What is the best content? How do we use it? Grow it? Maximize it? How can we get a fantastic ROI off Facebook without living there?
Well, Lisa is going to talk about that today, so this is me shutting up now…
Take it away, Lisa!
I haven’t been around for a while. Life. Stuff. *shrug* Kristen and I have been chatting for a while about me teaching again, so I’m back! I miss W.A.N.A, and Facebook has changed SO MUCH since I last taught a class. How are you feeling about Facebook?
Finding it hard to stand out from the crowd?
Yeah, there’s a lot of people using Facebook to sell something. They’re all clamoring for attention and Facebook has to keep changing the rules to stymie the spammers and cheats. It’s harder than ever to get noticed. Hits you right in the feels. I get it. So lemme ask you…
How’s Your Organic Reach?
Is that too personal? Listen, I don’t teach people how to use ads on Facebook (though I run ads myself), because there’s lots of other people out there already doing that. Ads are awesome, and Facebook has one of the most targeted ad systems on the interwebs. There’s great bang for your buck, if you know your audience. I teach writers how to reach readers organically using Facebook.
Here’s the problem with writers and Facebook ads.
Ads only amplify what you’re already doing.
If you can’t get people to click through to your blog, comment/share/react to your content organically, your ads are unlikely to do well.
Ads only amplify what you’re already doing!
Facebook is S L O W
I know. It can be disheartening and frustrating. It’s also easy to get sucked in and lose hours of time you should have spent writing. Be strong! However, if you can get 5% or even 10% of your Facebook friends/followers to respond to a post organically, you’re onto something.
If you follow the W.A.N.A. way of building platform organically, the changes and tweaks Facebook makes to the way things look or the algorithm, won’t affect you. You’ll have the kind of platform that will grow your readership. With that skill in hand, when you can afford to pay for ads, you’ll already know what your audience is interested in, what they’ll respond to, and what value they’re looking to you to provide.
2 Reasons To Try Video
- Facebook has tweaked the algorithm to give extra organic boost to videos. So, either a Facebook Live video (where you live stream from your phone to your Facebook Page, Profile, or to a Group) or you upload a video created elsewhere to Facebook. (Videos shared from other sites are considered links and won’t get the extra organic boost) 135% more organic reach than photos according to Social Media Today.
- Facebook Live videos are watched 3.5x more than non-live video. This “serves to illustrate the importance of authentic, ‘off-the-cuff,’ and in-the-moment content with audiences worldwide.” (source here)
Now, I know that since Facebook rolled out the auto-play feature on videos, view stats can be deceiving. The salient point here is that Facebook really wants people to publish videos and they will reward you by showing your content to more people than usual organically.
Video is simply another storytelling platform. Don’t get freaked out. So, what should you post? I spent a couple of hours with Facebook and Google and checked out the video offerings from the biggest trad and indie published authors.
What Seems To Be Working?
Facebook Live videos have the most views (relative to the audience size on the Page). Fans seem to really love these videos. I wouldn’t say there’s an optimal length (based on my unscientific collection of data), but having something of value to say is important.
Most of the authors with the highest views were announcing a new book, meeting with someone their audience found interesting, offering value (non-fiction authors answering questions or giving advice), or glimpses of whatever locale the author found themselves in.
Brene Brown has this fun video of a full-out marching band she ran into at an event she was speaking at. Nora Roberts shared a live video of a giant ad her publisher created with her book cover projected onto the front of a building in New York.
Laurel K Hamilton posted a video of her opening a shipment of hard cover books of her newest release that had just arrived at her home “Book number 25” she says.
Marie Force shared a video with her behind-the-scenes team. Hugh Howey… He continues to tease readers with videos of dolphins swimming around his boat, jumping off cliffs (nearly naked), as he cruises the world writing remotely… We’re not going to mention Hugh Howey again. Agreed? His content can’t be duplicated.
None of those videos were professionally done. They were captured on a phone and posted without any editing. They were personal, behind-the-scenes, glimpses into the writer or the writer’s life. Fans love that. Instead of taking a photo, take a 16second video of that crazy rainstorm that held up your plane, those ruins you’re visiting for research, or an author you ran into at a conference.
James Patterson’s publisher created a splashy series of videos for his newest release. I have a feeling there was a lot of money spent on those videos. The video that got the most views? James Patterson spends 16 seconds telling readers why they should read his new book and the cover flashes on the screen at the very end. It was short, simple, engaging, intriguing, and well received.
Did it directly translate into book sales? I can’t say. But at only 16 seconds long, combined with Facebook’s autoplay feature, chances are good that a lot of people saw that video straight through and came away knowing the title of his newest book.
The plain fact is that all content is not going to be equal on Facebook, but the key is, the more we learn, the more we know, the easier it is for us to keep pace with and take advantage of this powerful platform. Facebook is slow, I already mentioned that. It has a lot of potential energy, sort of like a boulder sitting on the edge of a cliff. But we rock that boulder enough ways the same direction and over time? Once it gets rolling? That sucker is tough to slow down.
I have two classes coming up in May and I’d love to have you join me.
Take Your Writing To The Next Level by learning the advanced writing technique of Deep POV guaranteed to pull your readers into the story (and it works with any genre), grab them by the throat and not let go! This deeply personal emotive style of writing resonates with contemporary readers, if you’ve got the guts to “go there” with your characters. This is a difficult skill set to master, but it’ll change how you write forever – for the better.
THANK YOU, LISA! I’ve known Lisa since forever. She was one of the very first W.A.N.A.s and she is an excellent instructor. I hope you enjoyed this and remember that comments for guests count double in the contest.
What are your thoughts? Questions for Lisa?
I LOVE hearing from you guys!
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Talk to me!
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April 29th $45
In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.
With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.
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Individual Classes with MOI!!!
Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017
Blogging for Authors $50 April 27th, 2017
Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017
Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017
The Art of Character $45 May 18th, 2017
Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!
Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.
Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.
For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.