The business savvy author of the digital age doesn’t settle on blasting out non-stop self-promotional tweets. That is SO 2014. The REAL writer of the digital age realizes a captive audience is a a buying audience.
Tag: book marketing
Feb 05 2019
How to Sell More Books: A Tale of Fishing & Catfishing
How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally. Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not …
Jul 18 2018
Author Newsletters: The Good, the Bad & the PLEASE JUST STOP!
Today we’re tackling author newsletters. Do we need one? Do they sell books? Does a human sacrifice help? Oops. Last time I posted at length about sales, namely what it is, what it isn’t, and why we shouldn’t be afraid of it. Science proves that, the better writers are at sales, the more books they sell. Sort …
Jul 13 2018
The Evolution & Devolution of Sales: Why Your Books Aren’t Selling
- By Kristen Lamb in Business, Kristen Lamb
Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand. In fact, many writers long to sign with legacy publishers for the sole reason they believe a major publisher will tend to all that …
Jan 29 2018
Author Business 101: Books, Brand & Buds
Publishing is a business, and—SURPRISE—so is being an author. By definition, anyone who decides to go pro is automatically an author business. ‘Business’ is what separates the hobbyists, dabblers, amateurs and wanna-be’s from true professionals. I can already hear the great gnashing of teeth. Calm down. *hands paper bag* Breathe. One of the main reasons emerging …
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Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- ‘Twas the Night Before Valentine’s February 10, 2023
- The Hero: Taking an MC from “Meh” to “Myth” February 3, 2023
- What Do You Call a Writer Who Never Reads? January 18, 2023
- To the Pain: Is Writing a Career or a Hobby? January 13, 2023
- Self-Sabotage: I Don’t Deserve Success November 29, 2022
- Unseen Blessings: Are We Truly Thankful? November 22, 2022
- 3 Simple Ways to Improve Your Writing & Increase Sales November 14, 2022
- Horror: Why We Love It, Hate It & NEED It October 19, 2022
- Motivation & How What Drives Us Defines Us October 10, 2022
- Guilt: How Shame, Regret & Guilt Shape Story September 19, 2022
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.