Jun 29 2018
Last time, we talked about Impostor Syndrome, how many of us struggle with feeling like a fraud. This often dovetails into a nasty cycle of over-achieving as a coping mechanism to shield us from feelings, failure, pain, etc. But, like many coping mechanisms, they can be great for the short-term but a living hell if …
Jun 26 2018
Yes, I know the title is total click-bait, but GOOD. It means you’re here and might even read on. I may be the only person who thinks this: Stop lying! Everyone knows you’re a fraud (fake, poseur, hot mess, etc.). Or, perhaps I am the only one willing to admit it, on-line, in words, preserved for posterity…or …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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