Sep 12 2016
Today we are going to talk about something a bit different, but maybe this might inspire your fiction, because if the world changes guarantee you a writer was behind it đ . As I was perusing Facebook Friday evening, I came across an article that gave me an odd reaction. It made me want to …
Jan 08 2014
We’ve allowed Hollywood and Madison Avenue and the fashion industry to tell us that anorexia is healthy and aging women should be hidden. They are at least classy enough not to recommend a burkha. Our culture treats aging like ebola. With all the creams, surgeries, injections and procedures, one might think growing older was a disease. We’ve shamed women about their bodies and faces so they’ll line-up and hand out cash for creams, diets, magazines and surgery.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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