Nov 10 2026
Boys aren’t reading. As a writer and boy mom, the markedly steep decline in male readership over the past two decades didn’t shock me. The response, though? Totally different story. Wow. Just…wow. Sometime over the weekend, The Atlantic dropped this gem: An Underrated Reason Boys Are Reading Less: A lack of male protagonists is making …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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