Jan 11 2012
I know you guys think we are in the 21st century and that we are far too sophisticated to believe in mythical creatures, but I am here to share a real threat. Lurking beneath the digital highway? There be trolls. Trolls? Yep. Trolls. Not the cute fuzzy ones with twirly hair that go on …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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