Jun 10 2014
Think of your one sentence as your scale-model or your prototype. If the prototype doesn’t generate excitement and interest, it is unlikely the final product will succeed. So revise the prototype until you find something that gets the future audience genuinely excited.
Apr 23 2014
These days, especially when readers are deluged with choices, our sample pages are more vital then ever. We need to get right into the heart of the action from the get-go. But if “the heart of the action” doesn’t involve a gun battle, funeral or cliffhanging scene, what the heck does it look like?
Oct 21 2013
As storytellers, we must create a sympathetic, compelling lead if we want readers to engage. This is especially critical for longer works like novels or series. The longer the work, the more readers must love the protagonist, because they’ll be spending a lot of time together.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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