Jul 24 2014
Some of you may know that (for stress relief) I practice Brazilian Jui-Jitsu. Being a teacher and a writer, I see lessons in everything. Strangely, our dojo is not known for BJJ. It’s mainly Shito Ryu Karate and those classes are always packed. There’s a plethora of black belts and they earned it. Many are …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
