Jan 12 2016
Wherever you look, the world is held together by two polar opposites that complement and nurture each other, a Yin and a Yang. And in writing, it’s no different. Whether your writing output will shine or you can throw it in the bin will be determined by the Yin and the Yang of your creative work.
Jan 06 2016
I think consumers could change publishing if we let them. If we stopped assuming they didn’t care, that all they wanted was cheap books no matter the consequences.
Jan 04 2016
Today we’re going to talk about reviews. I believe most folks have come to mistakenly assume that reviews are kind of this “extra” nicety that isn’t directly relevant to the author beyond ego and that’s patently false especially in the digital age where we writers live and die by algorithms.
Dec 31 2015
But today, dear newbies. I am going to take you on a tour behind the curtain. Also for those who are NOT newbies, feel free to pass this to family in a “Take Your Clueless Friends Who Think You Will Make a Million Dollars as Soon as You Publish Day.”
Dec 29 2015
And when bookstores go around bragging to The Washington Post about how much profit they make because the margins are so much better than NEW books and expect me the author to bite on some Book-Buying-Trickle-Down-Economics wrapped up with an “It’s Culture” ribbon? NO!
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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