Jan 28 2016
I’ve been an advocate of writers using social media since 2004, before social media was really a thang. In the early days of Gather and MySpace it occurred to me that we were seeing a fundamental shift in how humans would 1) be communicating 2) forging relationships and 3) finding/discovering entertainment. Digital Age Writers? You have…no…idea. Back in my …
Jan 25 2016
Many of you introverted writer types are totally cringing right now. But if you want others to know what you’ve written, you have to do more than shut up and write. Writing is only half the battle. We have to market it—tell people about it and hope to God they’ll listen.
Jan 21 2016
No one likes talking about money, but we need to. Bookstores need to talk about it. Publishers need to talk about it and writers need to talk about it and none of us are whining when we do it.
Jan 19 2016
I’m going to show you some cool tricks that will help you reach out to readers and improve your book sales and up the effectiveness of your promotional efforts.
Jan 14 2016
The sheer volume of books paired with the ability for everyone to be published has diminished the perceived value of our product. It is now up to authors to actively demonstrate value to the consumer.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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