Businesses use FREE all the time…to generate business (as in PAID work). We need to do the same. But good businesses don’t just “make stuff FREE.” They get a good idea of the overall topography and then use FREE to maneuver advantage.
Tag: Kristen Lamb
Feb 16 2016
Oh Grow UP!—Unfriending Part 2
To be successful in life we are going to have to play well with others. Yes, what we learned in Kindergarten was pretty much all we needed to know about life. We are going to have to work with all kinds of folks who are a different race, creed, religion or political leaning and we are wise to learn how to navigate differences.
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Feb 09 2016
A Culture Addicted to FREE—How FREE is Poisoning the Internet & Killing the Creatives
Exposure used to be the treatment/cure, but the world has evolved to be exposure-resistent. Exposure is like tossing regular penicillin at flesh-eating MRSA and expecting it to work.
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Feb 04 2016
Unfriended—Why "Cleaning Up" Your Friends Could Be Costing You BIG
Having a lot of friends isn’t an ego-stroking thing. It’s just plain smart. Trust me, it’s always been about who you know not what you know.
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Feb 01 2016
Being GOD 101—The Basics of World Building
Balance between realism and imagination matters. For if your entire reality is a completely new one, your readers won’t recognize themselves in it anymore; but if your reality is too close to the known world – well, it’s not science fiction any longer then, is it?
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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