Jan 04 2013
Want to be a writer? Expect suffering. Lose your illusions and embrace pain. Writing is not always a glittery unicorn hug, and we don’t get what we wish for, we get what we work for. This profession is not for the faint of heart, namely because 1) it’s hard 2) it’s often under appreciated 3) …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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