Jan 10 2013
Most of us, especially when we’re new, want our first short story to be a major contest winner or our first novel to be a runaway success. That’s natural. Of course, this is not reality for us mere mortals. Just like most of us never picked up a violin and magically busted out a flawless …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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