Mar 20 2013
Our bodies tend to be a bit lazy, and they like to lie. They tell us we need a day or two or twenty off, and the longer we’re away from the work, the easier it is to let things slip, to see a new shiny and start a newer, more exciting project. In this business, time is our enemy. Always remember this.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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