I’d venture to say that 99% of life is choosing the least crappy decision out of a list of horrible options while gambling the fallout is something we can handle.
Ideally later.
Tag: writing craft
Feb 02 2018
Structure Matters: Building Great Stories to Endure the Ages
Yesterday we talked about great stories and why the world craves them and needs more of them. It’s easy to assert the world needs more great stories, but how do we go about writing them? Glad you asked. Great stories that endure for generations are not the result of whim, accident or even a lot …
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Nov 09 2017
Dismemberment–Taking Characters Apart in All the Wrong Ways
Today, it’s me, Cait! Join me as we venture into a common craft mistake committed by virtually every emerging writer—something I like to call ‘dismemberment.’ Because nothing says love like body parts strewn about. Sarcasm aside, dismemberment is a bad habit that can impact the flow of the story, collapse the fictive dream, and confuse …
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Feb 27 2017
The Seven Deadly Sins of Prologues—What Doesn't Work and What Does
We writers have a vast array of tools at our disposal to craft stories readers will love. But like any tool, it helps if we know how to use it properly. Theme is wonderful. It can keep us plunging a story’s depths for years when used correctly. Applied incorrectly? It just makes a story annoying …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
Mar 09 2026
Counterfeit Creativity: The High Cost of Cheap Art
Counterfeit creativity mimics the appearance of art without the human struggle that once gave creativity meaning. As AI floods the world with content, the real question isn’t what machines can create—but whether we’ll still recognize real art when we see it.
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