Nov 06 2020
Humans are a story people, meaning we all share one thing in common—we LOVE a great hero. Yet, crafting a hero isn’t as simple as one might think. In fact, new writers generally serve up a ‘hero’ too soon. They fail to understand that the title—HERO—is something that must be earned.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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