Oct 04 2017
On Monday, I took a shot at “experts” and challenged us all to remember to have some FUN even though “fun” often makes us feel like slackers. Yet, let’s be clear. There is mistakenly “feeling” like a slacker and actually being one (FYI: I have gold medals in both). Thus, today one might be tempted …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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