Jul 23 2013
We live in an age of authenticity, and to be authentic sometimes…well, sucks. I’d love for you guys to think I’m pink and fluffy and better than unicorn stickers. But I goof. Granted, I make it a point to goof as little as humanly possible, but sometimes? I stick my foot in it….and then in trying to get my foot out of it, stick the other foot in and then fall and get a mouthful and both hands and face stuck and….yeah, it becomes an On-Line LaBrea Tar Pit.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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