Aug 22 2014
Those in writing for the wrong reasons (make a quick buck) abound. Some succeed but they’re rare. Most of us do this writing thing because of LOVE. We love to write, to teach, to share, to tell stories. We are explorers who can venture into the human mind or into galaxies never before imagined. And no matter where we go, there is coffee. That’s a perk *bada bump snare.*
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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