Sep 26 2017
Last Monday I posted a blog The Linchpin of ALL Success—Invoking the NO! and I appreciate all the comments. Today I want to address some of what to expect when we make the decision to Invoke the NO, because when we are prepared for what likely WILL happen, we: a) Will be calmer because we anticipate …
Sep 20 2017
One major advantage of being older is the blessing of perspective. Us “older folk” have lived enough years to have gained decades of experiences, failures, mistakes, victories, setbacks, trials, and tests. This means we have the benefit of context. Many of us also have a clearer picture of what “success” really looks like. What is …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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