Jun 12 2018
Our culture trains us to be ‘nice.’ No is a two-letter ‘four-letter word.’ Boundaries are ‘being mean.’ We should all strive to ‘understand, be flexible, and all get along.’ It’s as if there’s no middle ground between jerk and b$#@ versus someone with a healthy sense of boundaries. Besides *chirpy voice* good deeds add up. …
Sep 20 2017
One major advantage of being older is the blessing of perspective. Us “older folk” have lived enough years to have gained decades of experiences, failures, mistakes, victories, setbacks, trials, and tests. This means we have the benefit of context. Many of us also have a clearer picture of what “success” really looks like. What is …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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