Jul 18 2012
As many of you know, last week I was blessed enough to get to present at Thrillerfest, which is a conference held by the International Thriller Writers in the heart of New York City. What a blast and a WONDERFUL conference! If you ever get an opportunity to go, take it. Yet, now that I’m …
Dec 13 2010
For the past several weeks we have been exploring structure and why it is important. If you haven’t yet read the prior posts, I advise you do because each post builds on the previous lesson. All lessons are geared to making you guys master plotters. Write cleaner and faster. I know a lot of you …
Apr 07 2010
Face it, most conferences cost a pretty penny and many of us have to scrape and scrounge and sacrifice to pay our way. If we happen to be traveling to a conference then add even more costs for car rental, gas, plane fare, hotels, food, and on and on and on. This investment can easily run into the hundreds of dollars, and, if you are plan on attending the big RWA or ITW conferences, that price tag can easily soar into the thousands of dollars. Ack!
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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