Mar 14 2013
Automation and preprogramming is taking without giving. We expect others to be present and vested, whereas we are too busy to hang out on Twitter. Thus, what we are telling others is that they are Friends with Benefits. All the benefits of friendship with none of the time and emotional sacrifice.
Jan 30 2013
Social media is bright, fun, shiny, and it can also feel like the Chuck E. Cheese from Hell. As writers of the Digital Age we have a much higher chance at success than any writer in history, but we also have more work than any writer in history. And, to make matters worse, spouses, bills, …
Nov 07 2012
As the Social Media Jedi for Writers, I am very blessed to be able to speak and teach around the country at various writing conferences. I am always open to learning new methods, and I love hearing other perspectives. Yet, with the good, comes the bad, the ugly and the downright—in my POV—boneheaded observations about …
Oct 17 2012
I feel my approach to social media is a lot different than other experts. I strive for a holistic approach. On Mondays I blog about craft to help you guys produce the best “product” possible and, often, on Fridays, I talk about the writer human and give tips for how to develop the character of …
Sep 26 2012
Emphatically, YES!!! I know many writers are hesitant to the idea of blogging. It feels like just another social media chore, but nothing can be farther from the truth. In fact, blogging is probably the ONLY form of social media that 1) draws from a writer’s strengths and 2) doesn’t try to fundamentally change our …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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