Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: Writing

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Setbacks. We all have them and, strangely, they like to cluster together and dog pile us at once. The trick to setbacks is to adjust our perspective of what happened and use them to to make us stronger, wiser and grittier.

You might not believe me, but instant success is not always good for us. There is something about the process of learning and doing and failing and starting again and again even when we want to give up that is healthy. In fact it is vital for any kind of long-term achievement.

I know because I’ve encountered my share of people who were promoted too soon, beyond the scope of their abilities and far past the strength of their character. And it ended badly every…single…time.

Growth is a Process

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All human growth is a process. It has steps. We skip steps at our own peril. Everything we are doing is training for something bigger. If we get the promotion too soon? We are going to be ill-prepared for the dream.

And this is what I want you guys to keep in mind when you face setbacks.

There are all kinds of stories of folks who won the lottery who then ended up bankrupt. Stories of athletes or musicians or actors who got promoted too fast too soon before their skills and character could develop. We even have writers who by some fluke, saw vast success with a book only to never be able to duplicate that lightning in a bottle.

Don’t get me wrong, this is sort of like the whole “Money can’t buy happiness” line. I sure would love my chance to test that theory 😉 . And instant success? Would love me some of THAT. But since instant fame and fortune are not the norm, and since I assume most of you have no desire to be flash-in-the-pan-successes…

We must learn GRIT.

Today I want to talk about the three most common types of setbacks and what they can teach us if we are open to the lesson.

Setback #1—The Judas Kiss

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E tu, Brute?

I’m pretty sure anyone who’s lived longer than a few years has been through a betrayal. And not just any betrayal. The one you never saw coming.

Writers are emotional creatures. Our art springs from our heart and if our heart just got rammed through a Vit-A-Mix? It’s really hard to focus. Maybe it was a writing partner who bailed halfway through the novel you were co-authoring together. Maybe someone in your personal life took major advantage of you and you’re reeling from it. Maybe you got majorly screwed over at work.

Thing is? It happens. And it is never ever pretty.

I’ve been through my fair share of betrayals, but guess what? We can cry and whine and feel sorry for ourselves or we can use it. I just absolutely love the song “Fighter” by Christina Aguilara regarding betrayal:

‘Cause it makes me that much stronger
Makes me work a little bit harder
It makes me that much wiser
So thanks for making me a fighter
Made me learn a little bit faster
Made my skin a little bit thicker
Makes me that much smarter
So thanks for making me a fighter

Humans are flawed. Many come with baggage (and not just carry-on). The only way to avoid ever being hurt is to isolate ourselves, but then we are deprived of the many wonderful people out there who can and will make excellent friends and partners.

The same fire that will boil out the users is the same fire that will also reveal the gold around us.

If I hadn’t been through four other crappy writing partners who totally flaked? I would never have found my current gem, Cait.

So yeah, just expect that knife in the back. As you get older and wiser it does happen less frequently and hopefully we will get to a point it never happens. But the blunt truth is risk and reward are related and so it can still happen to the wisest among us.

Just expect it, plan for it and learn to roll with it.

Setback #2—You Just Aren’t Ready

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Most of us have been there as writers. We have worked and worked and edited and polished and we think THIS! THIS is the book that will make it…only to realize we still have no idea what the hell we are doing.

Before the digital age, becoming published was a very slow, private, and painful process. Most aspiring writers remained just that.

Aspiring.

The process of querying and being rejected and rejected and rejected…and rejected again weeded out those who were not truly committed. It forced us to get better, to go to conferences, to take classes and try again and again.

Thus, by the time we actually were published (if we made it that far) the book was actually pretty decent. Granted there is no accounting for taste (so I am not claiming everything NY published was better than unicorn tears), but when we compare the books published 15 years ago against this modern era where publishing is instant and no gatekeepers are required?

Vastly different quality.

And before anyone shouts me down, I am an indie. I love many indie books and think some of the best writers of our time are not traditionally published. But we ALL have seen the books that probably should have had more work before being offered for sale 😉 .

Here’s the deal. Some writers still are not ready even once “published.” Maybe we need to write more books to become better storytellers. Maybe we write great books but we just do not have a platform/brand that can drive sales.

Hey, my first book We Are Not Alone—The Writer’s Guide to Social Media was an excellent book. It was groundbreaking and desperately needed. But, my first royalty check was good for a dinner at Chili’s. I didn’t have a solid platform yet. I hadn’t built my brand enough.

In short? I wasn’t ready. And the reason I mention this is, what if I had gotten discouraged and given up? What if I hadn’t just faced this setback for what it was? I needed to grow.

Sometimes we need outside help to see if we are ready and where and how to grow. My mentors did it for me and now I pay it forward to you guys.

This is why I am offering my favorite class Hooking the Reader—Your First Five Pages. Instead of rearranging deck chairs on the Titanic, sometimes those outside professional eyes can help us work smarter, not harder. I am offering two upgrades where you get me ripping through your pages to help you get better. I am a master at taking out little darlings 😉 …

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Setback #3—Burning Bridges

Ah, the burning bridges

Now there are two types of burning bridge situations. In one? We hold the box of matches. Maybe this is when we decided to quit the day job to write full time. We are in control of said bridge burning.

But then there is the other scenario.

This is where you go over the bridge to maybe pick up some nibbles for the family and stretch your legs…and you come back to your bridge ablaze with no way home.

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I’ve been here, too. This might be the job loss you weren’t expecting, or a death or an illness. In my case, I was misdiagnosed with epilepsy thereby ending my career in corporate sales. I had no choice but to sink or swim. Only after I’d lost everything was I willing to dare to pursue my childhood dream.

I mean, why not? I had nothing left to lose.

I would love to say I was always that evolved when I faced this, but I wasn’t. I spent a year crying and in depression that I was a failure. Bemoaning my lost career and whining so much I couldn’t even stand myself.

It wasn’t until I quit crying over my burned bridge that I could harness the freedom it gave me. I had no way back and nothing left to lose. It made me much braver than I ever would have been with some kind of a safety net in place.

And trust me, this is probably THE most terrifying of all the setbacks, but we have to make a choice. There is no un-burning the bridge, so the only thing we can control is our attitude. So cry, call a prayer hotline, gripe in my comments and get it all out…then dig in. Sometimes the only way out is through.

What are your thoughts? Have you ever had a betrayal SO bad you thought you wouldn’t make it? Did it make you better? What did you learn. Do you struggle with knowing if you are ready? Have you ever attempted something too soon? What did you learn? Have you ever had a bridge blow up on you? I want to hear your stories!

And remember next week at W.A.N.A., we are starting that Master’s Class series with Hollywood Producer Joel Eisenberg so make sure to get your spot!

I love hearing from you!

And to prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

NEW CLASS!!!! Hollywood Producer Joel Eisenberg’s Master’s Series: HOW TO MAXIMIZE YOUR EARNING POTENTIAL AS A FULL-TIME AUTHOR (Includes all classes listed below) Normally $400 but at W.A.N.A. ONLY $199 to learn from Joel IN YOUR HOME.

OR, if it works better, purchase Joel’s classes individually…

Potentially Lucrative Multi-Media Rights $65 February 21st, 2107

How to Sell to Your Niche Market $65 February 28th, 2017

It’s Not Who You Know, It’s Who Knows YOU $65 March 7th, 2017

Making Money Speaking, Teaching, Blogging and Retaining Rights $65 March 14th, 2017

Individual Classes with MOI!

Blogging for Authors $50 February 23rd, 2017

Plotting for Dummies $35 February 17th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 March 20th, 2017

NEW CLASS!!!! The Art of Character $35 February 24th, 2017

Hooking the Reader—Your First Five Pages $40 March 18th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

Image courtesy of Eflon via Flickr Creative Commons
Image courtesy of Eflon via Flickr Creative Commons

Today, we welcome back author and Hollywood producer Joel Eisenberg for the kick in the pants ALL of us need. I have to admit, yesterday was an unbelievably bad day and Joel sent this guest post in early. In the midst of the flaming wreckage of my day, I didn’t get a chance to read the post until this morning and man, did I ever need this message.

We all do. Every day. Tattooed backwards on our foreheads so we can read it when we look in the mirror.

Okay, maybe that is a tad too far.

….just a tad.

But read on! And as always, thank YOU for being here and THANK YOU JOEL for being so generous to all of us.

***

“You’ve worked too hard and you’re too smart to go down stupid!”

– a loved one in 2001, when I was discussing giving up on my dreams.

You can have it all. Really, you can. To get there, though, requires all of the clichés: sacrifice, hard work, persistence, yada yada yada.

It’s like this: There is no roadmap. Period. End of story. And yet, getting published or being produced as a writer is not an impossible dream. And therein lies the rub.

Anyone who says they have discovered the roadmap is, frankly, deluded or a liar. There is no roadmap. Both the publishing business and the film or TV business is the wild west. There are no rules. Yeah there are books. Take a cursory look on amazon, or your local bookstore, and you will find dozens of volumes devoted to making it in your specific industry.

But, you may ask, if I’m calling these efforts out, and yet I’m hosting a Kristen Lamb Masterclass myself – and years ago having written and self-published a book about surviving day jobs en route to the attainment of one’s creative goals – then wouldn’t I be a master hypocrite?

Read on, and make that determination on your own.

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The greatest single mistake made by these sometimes-well-intentioned efforts is this: They assume everyone has the same path in life and they espouse their “rules” from there.

There’s a word for such assumptions in my native Brooklyn. You’ve heard it from me before. The word is … “BULLSHIT.”

Some aspiring writers have children to feed. Some are in school. Some have family responsibilities such as taking care of an elderly parent.

Some are lazy.

Regardless, no one person has the same path. You can only work with what you have. Now, that said, John Grisham spent the majority of his hours daily cultivating his legal career, while writing in whatever spare time he had. And then “The Firm” happened …

You will hear these stories over and again, about people succeeding against all odds. But, you must consider: “Who is the odds maker?”

Make no mistake. It’s you. Sometimes, we are our own worst enemies.

If you take care of your daily responsibilities, even if you write one page a day … over the course of a year, or less, you just may have a final draft of a book. Or an award-winning screenplay. So many others have done the same. Those Nike commercials are spot on: “Just Do It!”

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We live in 2017. Take advantage. Years ago, one was asked to send a self-addressed stamped envelope to a publisher or production company, containing your query or bound volume of your latest masterwork. Today, most of this is done by email.

But, what is more important is you can easily google lists of publishers or production companies who will read unsolicited manuscripts. Such listings will also explain how best to query your specific target. Frequently, you don’t even need an agent.

Which brings me to the bane of the writer’s existence: The business of writing. In my experience, having spoken to tens of thousands of writers throughout the country for several years, and hosting multi-media networking events at Paramount Studios, Warner Brothers Studios, Sunset-Gower Studios and others for the better part of a decade – one thing is constant.

That is…

Once a creative person takes care of, what would in our case be the writing of the material, many are lost when it comes to how to sell the material.

This is perhaps the biggest reason why I am hosting a Master Class for Kristen. I’ve been in the trenches. I’m accessible and not at all foreign to being broke, having time issues and so on.

When I became truly desperate is when I succeeded.

You don’t have to become desperate. I did all that work already. My answer to the above quandary is simple:

You have to learn to sell yourself first.

Join us and we’ll share with you specific strategies to work with what you have as an advantage to maximize your results. Remember, if there really was a magic bullet to all this, we’d all be doing the same thing and achieving the same results.

That’s not even science fiction.

That’s foolishness.

And you’re too smart to go down stupid …

***

What are your thoughts? Your stories? Your struggles? Joel and I are here in the comments so let’s TALK! And Joel and I have been where a lot of you are. It is why we have dedicated our lives to serving you and teaching you and making you better, so sign up for a class or five 😀 . We did the heavy lifting for you, so let us help you!

I love hearing from you!

And to prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

NEW CLASS!!!! Hollywood Producer Joel Eisenberg’s Master’s Series: HOW TO MAXIMIZE YOUR EARNING POTENTIAL AS A FULL-TIME AUTHOR (Includes all classes listed below) Normally $400 but at W.A.N.A. ONLY $199 to learn from Joel IN YOUR HOME.

OR, if it works better, purchase Joel’s classes individually…

Potentially Lucrative Multi-Media Rights $65 February 21st, 2107

How to Sell to Your Niche Market $65 February 28th, 2017

It’s Not Who You Know, It’s Who Knows YOU $65 March 7th, 2017

Making Money Speaking, Teaching, Blogging and Retaining Rights $65 March 14th, 2017

 

Individual Classes with MOI!

Blogging for Authors $50 February 23rd, 2017

When your Name Alone Can SELL—Branding for Authors $35 February 10th, 2017

Social Media for Authors $55 February 11th, 2017

Plotting for Dummies $35 February 17th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 March 20th, 2017

NEW CLASS!!!! The Art of Character $35 February 24th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

Original image courtesy of flowcomm, via Flickr Commons
Original image courtesy of flowcomm, via Flickr Commons

All righty. So we have spent a couple of posts talking about getting our head right when it comes to doing this writing thing. Once we get our heads in the game, then the practical How To advice gets a heck of a lot more mileage. Today we are going to talk about the writing of the actual novel.

When I started out wanting to become a writer years ago, I was so clueless I didn’t even realize I was clueless. I had an overinflated ego from all those years making As in high school then college English. I believed I could write so when it came to reading craft books? I thumbed through them and decided I didn’t want my writing to be “formulaic” *flips hair*.

Trying to take a short cut cost me a lot of time and wasted words because I failed to appreciate that writing a work spanning 60K-100K words might just be a tad more difficult than that five page essay.

Once I realized how much I really didn’t know, I set about reading every craft book I could find, seeking out mentors, reading blogs and articles and taking classes until finally I actually became an expert.

In being an expert though, I run into a lot of writers who say the same things that I as a fledgling newbie said. I remember being utterly perplexed and most of the instructors I came in contact with had no good answer to my questions. Now in the position of teacher? I hope to give you what I had to find on my own.

You need to start in the action.

I did! How much more action do you need than blowing up a building with cyborg ninjas?

You don’t have any conflict.

Sure I do!

What is your book about?

Well, it isn’t about any one thing. Oh, but a lot of stuff happens to my character. She has a lot of issues.

What is your plot problem?

Oh, mine is a character-driven story.

Yeah.

This said, the single largest problem of most first time novels is there is simply no story. It really isn’t a novel, rather a collection of clever vignettes.

What is a STORY?

Pirate Code=Writing Rules. Clearer now? :)
Pirate Code=Writing Rules. Clearer now? 🙂

Okay so one of the major problems I had when I started out is I was too narrowly focused on the pretty prose on the page. I had spent a lifetime being applauded for my brilliant use of language and since I was weak at structure, I relied on what I did well. BS and glitter. But the problem is that pretty prose does not a story make. A novel is not just a collection of cool sentences and witty dialogue. There must be a destination.

The destination is what the entire book is about.

Yes, this even applies to literary fiction so there is no copping out. In fact, when an emerging writer says, “Oh, my book is literary” or “My book is character-driven” I hear “I have no plot and really no clue how to create one.”

Bear with me…

All stories have a CORE SINGULAR PROBLEM that must be resolved in Act Three (or four or five—It doesn’t matter which structure we use, it is all basically Three Act Structure). So for the sake of simplicity, it needs to be resolved at the end.

And yeah yeah I am giving you “rules” but to break the rules we need to know and understand the rules. Yet on this one? Break it at your peril. We don’t want readers lost because we have failed to pick what our book “is about.” We also don’t want them getting all the way through the book then tossing it against the wall because we don’t understand story and thus delivered a frustrating and unsatisfying ending.

Me with sooooo many books.
Me with sooooo many books.

Back to the core problem…

Now, this core problem can have all kinds of subplots (and often does) but they are ALL tributaries feeding into the same river. For instance, in Lord of the Rings the core plot problem is to drop an evil ring into a specific volcano before a power hungry necromancer takes over Middle Earth.

Simple.

But there are all kinds of subplots (I.e. Aragorn no longer running, facing his failures and reclaiming his place as king. Arwen standing up to her father and sacrificing to be with the human she loves even though she is an elf and he is a human who has a lot of baggage with Dad).

But all of these smaller dramas impact the resolution of the story. If they don’t? They are plot bunnies that need to be caged.

Even in character-driven stories, there is a core plot problem. In The Road Man and Boy must make it to the ocean. If at the end, they are not at the ocean OR they are at the ocean but resorted to snacking on humans? They failed.

In The Joy Luck Club Jing-Mei (June) must make a decision whether or not to get on the boat to China to meet her missing twin sisters. If she doesn’t take the lessons from the stories, she will continue to hide and the sins of previous generations will continue. If she doesn’t get on the boat, it will mean she has failed to understand and thus forgive her mother. She fails.

Notice how even in these literary examples there is a physical representation that the character has succeeded—ocean and boat.

When there is an end-goal in mind, then it is far easier to deliver the character change. How the protagonist confronts the problem initially won’t work. The character will have to conquer inner demons and evolve into a hero in order to triumph.

This is why I STRONGLY recommend being able to write what our story is about in ONE sentence. If we can’t do that? Houston, we have a problem.

Conflict Versus The “Bad” Situation

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If we do not have a plot problem it is impossible to generate authentic dramatic tension. I will give you an example.

Kristen oversleeps through her alarm. Worse, when she wakes up, she steps into squishy carpet. The toilet has overflowed. Then she tries to clean that up and the power goes out. Since she has places to be she packs up her stuff to shower at the gym. But after showering and dressing at the gym, she is then caught in bumper to bumper traffic and only once she is an hour away from the house does she realize she has forgotten her purse and has no I.D. or money.

Sounds like a pretty bad day, right? On some level you sympathize. But here is the deal, since this is all happening sequentially with no larger context, it is just bad situation after bad situation. It sucks, but there is no conflict.

Now, let’s add in one little thing. The end goal.

Kristen’s goal was to make an international flight. She is flying to keynote in Australia and this is the make or break of her career. If she fails to make it on time to Australia, she not only forfeits her speaker fee, she will wreck her reputation and also have to pay back the $2,000 for the flight. On top of that an entire hotel of people who have paid for a conference to see her speak, now will have no keynote.

NOW when these setbacks happen, because we know the goal (and what is at stake) we are practically white with tension. We know this isn’t just any other day and that THIS day is vital and so is every decision Kristen makes.

Starting in the Action

Starting in the action has less to do with car chases and bombs and fight scenes and more to do with getting as close to the story problem as possible. Using my example above, we wouldn’t want to start our story with the day Kristen left paper sales to become a writer. No. We would start as close to the day she is leaving to keynote and kick off the problems there.

Obviously there is a lot more to this writing thing, but starting with a solid core plot problem will alleviate a lot of problems. It won’t matter how witty the dialogue, how bad the bad situation, how glorious the prose if all of these are not feeding into the same goal—RESOLVING THE CORE STORY PROBLEM.

If you are struggling with that, sign up for my class about query letters and synopses this Saturday. I will teach you how to whittle your plot to bare bones and find and fix weaknesses. Also, sign up for my Master’s Series (all listed below and recordings come with purchase). I have one for Craft and though the Plotting for Dummies has passed and you can’t attend live, you will get the recording. These Master’s Series give you three classes for the price of TWO. The social media series literally has ALL you need to know to build a brand.

I also have a TOTALLY new Master’s Series with Hollywood Producer Joel Eisenberg. Normally this sells for $400. It is three classes, two hours a piece and Joel is offering it through W.A.N.A. for only $199. How to Maximize Earning Potential as a Full-Time Writer. So hello? Valentine’s Day gift? *wink, wink*

So what are your thoughts? Do you struggle with plot? Do you find yourself drifting off after plot bunnies?

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR MY UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW CLASS!!!! How to Maximize Your Earning Potential as a Full-Time Author Learn from Hollywood Producer Joel Eisenberg in your HOME. This series is normally $400 but W.A.N.A. is offering it for $199.

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

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I read a lot of books on business, sales, and success. I love motivational books and yes, even self-help. Why? Because so much of success is mental. Study the sports greats and the practice on the field is only one component of their overall performance. The truly great players spend countless hours getting their head right.

And this makes sense if we think about it. Take a horse for example. No matter how large that beast is, man can control the direction that animal goes with ONE thing…controlling the head. Where the head goes the rest will follow.

So I challenge you with this question each and every day…

Where is Your Head?

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Granted, there are days, I don’t know if I could find my head. I have been down with a really bad cold for a week and I think I finally found my head in the couch cushions all sticky and plastered in dust bunnies and Cheerios. I am all over the place this morning, still foggy with cold medicine.

And guess what? That is okay…so long as I get my head cleaned off and put back on straight.

This is not an activity we do ONCE. Life is not static.

At times? Our head WILL fly off the wrong direction. It is just up to us to be aware of the fact that it needs to be put back right.

See we need to have a different kind of self-awareness when we decide to go pro at anything. We can’t afford the mindlessness of mediocrity. We can’t afford day after day of being reactive and permitting life to happen TO us.

We need to get our heads on straight.

Now, to do this, we have to adopt habits that are very different to the rest of the world and that might even seen a bit strange. And guess what? They are strange! Habits of the 5%ers are GOING to seem odd to regular people. Being excellent is going to force us where it is uncomfortable. In fact, the more uncomfortable it is, the better the results.

So to make y’all super uncomfortable…

Declare What is Untrue Until It BECOMES True

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Did you know that the subconscious mind cannot tell the difference between truth and lie? It just believes what we tell it. Yet how many of us are in a habit of constantly talking about our faults? We are constantly declaring weakness and so the subconscious shrugs and says, “Okay, well if you are disorganized then I will make sure to put that important paper where you will never find it.”

Our subconscious mind dictates our unconscious habits. The mind and the body are connected and we need to appreciate this fact or we are doomed to self-defeating behaviors.

This is one of the reasons my left eye twitches when people declare they are “aspiring writers.” Go look up synonyms for “aspiring” and you will see words like “wishful” or “trying” or “longing” and so is it any wonder that writers groups across the world are filled with aspiring writers who never finish (let alone publish) anything?

By contrast look at synonyms for “professional” and you will see words like “efficient” and “skillful” and “competent.”

When we declare we are professionals, then our subconscious will 1) match our behavior with our words and/or 2) convict us when our behavior is out of line with what we have declared to be true.

We will get that niggling sinking feeling when we don’t do our job.

But guess what? Keep acting like a pro long enough and people see us as a pro and so guess who gets the paying work?

I keep a notepad where I constantly write things that are untrue and it has been shocking to me over the years how often reality has caught up with what I might have written off as a pipe-dream if I hadn’t known this trick.

Almost ten years ago when I was first starting out as a blogger and wanna-be expert, I was living with my mom and writing software instructions for a living *shoots self*. I was a total newbie with two regular commenters on my blog. If I didn’t have spam bots I wouldn’t have had a following at all. But I wrote:

I am the definitive voice in branding and social media for authors.

I didn’t even have a book finished. Now? I’ve written three and Rise of the Machines—Human Authors in a Digital World is the definitive guide for branding for authors. I had a goal of writing a branding and social media book that would be evergreen and was told it was impossible.

Well, yeah about that 😉 .

I also wrote…

I am regularly invited to speak at conferences.

Then it happened. So I wrote something SO unrealistically big I erased it four times before I finally left it.

I am the keynote for the Romance Writers of New Zealand.

Guess where I am keynoting in August?

I have 55,000 subscribers to my blog.

Looking back? Maybe should have dreamed bigger but I wrote that when my mom was my only fan.

My writing heroes come to ME for advice.

And this still freaks me out when they do, LOL.

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Was this some sort of hoo-doo-voo-doo magic? Not really. It was getting my head on straight and focused on where I wanted to go. I listed out the habits and behaviors I needed to support these assertions. I blogged week after week after week even when no one read and there was no evidence to support what I had declared to be true.

This doesn’t mean I just kept posting crap. No, I studied other blogs, read books, read articles, asked questions, tried new things and above all I was consistent. Then once I reached my goals, I didn’t remain there. I dreamed bigger dreams, different dreams.

Now that social media has become part of our culture as I once envisioned, and I have provided the ONE manual necessary for owning that space. I’ve adjusted my goals back to fiction.

I am a #1 New York Times Best-Selling Author.

I am a #1 USA Today Best-Selling Author.

Is it true? Not yet 😀 . But guess what? If I keep declaring this it holds me accountable to WRITE THE BOOKS. I can’t become a best-selling anything with NO BOOKS. And since I want to hit these lists, not only do I have to write the books (finish the books), I also am wise to study what sells. When I am not writing, I am very literally reading the best-seller lists.

I have made my MISSION from these declarations.

So even though I might look silly to you claiming, I am a #1 NYTBSA! don’t you think my odds are vastly different because I have claimed this then adopted the behaviors of someone obsessed with this goal?

Head Trauma

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I see so many writers out there focused on all the wrong things and they are psyching themselves out. Remember if we declare it to be true then it will be.

There is too much competition. My book can possibly be seen.

Okay.

People just don’t read anymore. 

As you wish.

No one makes money writing books anymore. At least I can do this as a hobby.

See where I am going here?

I know when people like me start talking about the power of the mind, folks start rolling their eyes but tell me this. When did you ever see a sports superstar who declared, I am the best basketball player in the world who then became successful without shooting any hoops? You know, he wrote out affirmations and went to positive thinking camps and watched inspiring movies and never had to get on the court but he still rose to become an MVP?

Yeah hadn’t heard of him either.

Conversely, show me any super star anything who constantly complained and declared failure who then succeeded. You know, he shot a thousand hoops a day and said, “I’m terrible. Look at all I missed. Why do I even bother? The odds of me playing pro basketball are the same as winning the lottery and being struck by lightning on the same day.”

Hell, I am depressing myself just writing that.

Being a successful writer has a lot of moving parts and is not for the faint of heart. But declare what is untrue until it becomes true. Align your actions with your mission. Yeah discoverability is a nightmare, so learn how to do social media, how to build a brand, how to do what it takes to overcome the odds. Hey, I got sick and had to move up the dates for two of my social media classes, so sign up and let me help you!

In the meantime, just say….

People might not read books, but they DO read MINE 😀 .

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What are your thoughts? Do you find yourself getting off track? Focused on all the wrong things and bogging your spirit down? Do you find yourself talking about all the things you aren’t instead of what you could be? Do you feel strange declaring success? Heck, I do. Feel like a loon. It’s okay to be crazy here. Do you find it easier to believe all the bad? Have you overcome being your own worst enemy/critic?

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR MY UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

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I do a ridiculous amount of reading because it is part of my job as a writer. My job in particular because I blog about craft. I read all genres and go through anywhere from 2-4 books a week. Audible will go bankrupt if I’m ever hit by an ice cream truck.

This said, I think I’m in a fairly good position to guide you guys on pitfalls to avoid from a reader’s POV. These are the mistakes that will have me railing at the heavens and throwing a book across the room…followed by depression because I can never get those wasted hours back.

I just returned a book so bad that I cannot believe I read as much of it as I did. It is a prime example why reviews can be misleading, even good ones.

I finally had to return it because there was just not enough blood pressure medicine in the world. I’m not a reviewer. It isn’t my brand so I’m not going to name names. Also, fiction is highly subjective so this is what pulled ME out of the story. But I’m hoping the thin silver lining from this dreadful experience is maybe I can use the flaws in this book as a cautionary tale.

Good Fiction is About Problems

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First and foremost good fiction is the path of greatest resistance. NOTHING should come easily for the protagonist. This is fiction, not a frigging Barbie Dream House for a writer to play out her dream life.

The protagonist had absolutely NO resistance whatsoever. After the death of her fiancé and childhood sweetheart, she decides to open a coffee shop. Magically she is gifted almost a quarter of a million dollars at the funeral. Okay. Plausible. Then she needed a space but her credit was bad…oh but magically mystically the owner of the space and a total plot puppet visits her house and gives her the lease and tells her he won’t charge rent until she opens and to take as long as she needs.

Oh-kay.

Then her friend—a premium designer—offers to redo the space gratis. And on and on and on. She never has a setback and the world is just bending over backward to hand her whatever she needs.

Now the book began sort of interesting. A psychic shows to the funeral to tell her her fiancé is alive. Okay, cool, that is a story. But does the protagonist pursue this? Ask any questions? Maybe fly to Mexico where the love of her life disappeared to check it out for herself? Even though she is flush with plenty of cash?

Nope.

We spend I kid you not, half the book of her essentially playing literary Barbies…including Sexy Photographer Ken who is every woman’s dream and who is willing to stop globe-hopping taking award-winning gallery quality shots….to be her barista for her gourmet coffee shop even though she refuses to date him.

Whenever we write fiction, of course we are injecting our fantasies into a book but we also need to make sure that everything isn’t going so smoothly that the reader is a Fly on the Wall of NOTHING FRIGGING HAPPENING.

Characters Who Are Too Dumb To Live

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As I mentioned, the book hooked early with the promise of a faked death and a psychic. But even after a vision of her love being in danger, in water, bullets whizzing by…the protagonist never pursues the question.

What is interesting is she (Barista Barbie) is happy to keep Photographer Ken waiting on the hook for TWO YEARS while she opens her Barbie Playhouse Gourmet Coffee Shop. The protagonist cannot date him because she still has questions whether or not her fiancé is still alive….

WTH?

YOU HAVE HAD TWO YEARS!!!!! So you keep Photographer Ken on the hook for two years because you are unsure if the psychic was right? That your love could be alive? But you NEVER look into it? IN TWO YEARS?

What…is…wrong….with…you?

Even more perplexing, what is wrong with Photographer Ken? Move on. She is a game-playing b$#@!.

Every mystery masquerading as tension was something easily remedied with a google search or a PHONE CALL. When there a deep nagging questions that can be remedied with a five minute conversation, and that conversation never happens?

*left eye twitches*

The entire premise of this book is that maybe her fiancé isn’t dead. NOT ONCE does she ever ask, “Hey those remains you found and that we buried? How did they identify it was him? Dental records? DNA?”

NOT ONCE.

*shoots self*

Dumb Factual Errors

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Right now I’m writing a Western Horror and historical is a totally new thing for me. I’m constantly stopping to research my facts and I know that one day when it is in print I will have some Curator of All Things Western probably nail me on some detail I botched. But, I tried. I did my due diligence. Thing is, we probably will all miss a fact here and there and that is all right. I really don’t mind that stuff.

But when an author has an error that could have a) been fixed with simply thinking for a minute and if still in doubt? b) GOOGLING IT…it ticks me off.

So after an absurd amount of time, protagonist FINALLY takes a break from baking and making frou frou coffees to check out Mexico and maybe see if the love of her life is still alive. What a peach! She lives in San Jose and it is a NINETEEN HOUR FLIGHT to Mexico?

Whisky Tango Hotel?

You don’t even need to be local to California to know that there is no way in hell that flight is NINETEEN HOURS. She could fly to New Zealand in THIRTEEN. This was actually the point I tapped out and gave up.

Seriously, the devil is in the details. It is too easy to get most of our facts correct in this day and age so when we bungle something that obvious? It frustrates the reader.

Word/Phrase Echoes

Again, this is something all of us do, though hopefully a good editor will help you remove them. Word echoes are my super power so I tend to be lenient when reading because I know I’m trained to see these things and so I’m tougher than most. I’ve learned to lighten up. But if we have a word or a phrase that we use to the point of distraction? It wrecks the reading experience.

When reading this book, I pondered making a drinking game out of it. You know, take a shot every time a character “rounded his eyes” (whatever that is—surprise?)…but I would have gotten alcohol poisoning in less than three chapters.

We need to mix it up and if you need help? Seriously, get a copy of The Emotion Thesaurus. 

In the end, any one of these oopses might not tank a book but these are at least some good things to keep in mind when writing and later editing.

What are your thoughts? What are your pet peeves? What makes you want to punch a book in the face?

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! Fantastic as Christmas gifts *wink, wink, bid, nod*

All you need is an internet connection!

NEW!!!! IDEAL FOR CHRISTMAS!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

 

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook