Most of us would LOVE to sit and read a big thick hardback, but we’d also like to have teleportation devices, holo-decks and pizza that makes you skinnier the more you eat it. And odds of having any of these are about the same.
So what do we do? We change HOW we are informed and entertained.
A log-line is a lifeline that will allow you to pitch a novel (or series) in ONE—YES ONE—sentence. The log-line is going to save you time, energy, and sanity (save the crazy for the fiction).
Can we be really honest about our description? Is it truly remarkable or just filling space? Are we weaving a spell that captures readers or are we boring them into a coma? Are we holding the reader’s brains, afraid if we don’t clarify everything, they might not ‘get’ what we mean?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
Kristen Lamb is a #1 best-selling author, international speaker, blogger, and branding Jedi who briefly dated Cthuhlu freshman year. (They broke up—Cthulhu was a bit “clingy,” and Kristen didn’t realize that a “long distance” relationship really meant inter-dimensional travel.)
Her highly acclaimed mystery thriller, The Devil’s Dance, is in no way related to the amount of true crime podcasts or tv shows she consumes. Also, no animals (other than maybe some chocolate bunnies) were harmed in the creation of her new horror anthology---written in the tradition of Alfred Hitchcock and Black Mirror---WTH Did I Just Read?
She’s the creator of the perennial branding and social media guide book, Rise of the Machines–Human Authors in a Digital World. Additionally, she is the author of the #1 best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer.
When she’s not on the road speaking at conferences or teaching online writing seminars, she is rescuing kittens and bringing coffee to the guys in the NSA van parked in front of her house.
Writer, kitten-rescuer, and NSA subject since 2005.
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