Sep 24 2021
Most of us would LOVE to sit and read a big thick hardback, but we’d also like to have teleportation devices, holo-decks and pizza that makes you skinnier the more you eat it. And odds of having any of these are about the same.
So what do we do? We change HOW we are informed and entertained.
Sep 02 2021
A log-line is a lifeline that will allow you to pitch a novel (or series) in ONE—YES ONE—sentence. The log-line is going to save you time, energy, and sanity (save the crazy for the fiction).
Aug 04 2021
Can we be really honest about our description? Is it truly remarkable or just filling space? Are we weaving a spell that captures readers or are we boring them into a coma? Are we holding the reader’s brains, afraid if we don’t clarify everything, they might not ‘get’ what we mean?
Jul 16 2021
Many in our modern culture don’t believe writing qualifies as a legitimate occupation. An unusual percentage of ‘average’ citizens firmly maintain that being a writer is NOT a real job. These same individuals, however, collectively spend billions of dollars and most of their free time enjoying entertainment (created by writers).
Nov 13 2020
Good stories make us think, talk, question, examine, and reexamine not because the writer wrote a glorious description of a moonlit night, but because the writer posed questions not easily answered.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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