Agents predicted market changes and trends. They looked at what was already out, what was slated to be released, what was already selling, what wasn’t, what was saturated, etc. Then, they used that data to maneuver their authors around the sales minefield. Still do to the best of their abilities. Yet, there often are REAL reasons a book isn’t selling and it isn’t the reader’s fault. It’s all on the book and the author.
Jul 13 2018
Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand. In fact, many writers long to sign with legacy publishers for the sole reason they believe a major publisher will tend to all that …
Jan 20 2015
Personally, I can think of no larger waste of time than researching and reading and spending countless hours crafting a wonderful book of 60,000-110,000 words and then? No one knows the book exists so few people ever read it, enjoy it or are changed by the author’s story.
Mar 21 2012
Image from Street Art Utopia. One of the words writers hear a lot of is “platform.” What is it? How do we get one? How much time do we need to put in on social media for it to count? Do we get time off for good behavior? All good questions, but before I address …
Feb 29 2012
Yesterday, one of the commenters asked my thoughts about introverts on social media. At first glance, it seems that social media, social networking and social platform-building is a job made in heaven for the extrovert. Well, yes and no. Actually, each personality brings a unique skill set to the table. The terms “extrovert” and “introvert” …
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Story Power: Why the Lecture? Why Can’t a Book Just Be a Book? February 17, 2020
- The Synopsis: Why Love Hurts & Pain Can Be Good for Our Writing February 14, 2020
- Barnes & Noble Puts Literary Classics in Blackface for Black History Month February 6, 2020
- Amazon Past Prime: Why Major Retailers & Publishers are Going it Alone February 3, 2020
- Don’t Advertise, PADvertise: Catch Readers With Their Pants Down January 14, 2020
- No Sales or Lackluster Sales: It Isn’t the Reader, It’s the Book…Really January 10, 2020
- FEAR: Why Humans Crave Stories That Scare Them January 6, 2020
- Penguin SOLD: Publishing, Change & Lady Chatterley’s Lover, Oh MY! December 30, 2019
- Voice: What is Writing ‘Voice’ & Why is It Important to Storytelling? December 10, 2019
- Five Holiday Challenges Only Writers Will Understand December 6, 2019
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.