Aug 30 2017
It’s Squatter’s Rights Wednesday, which means it’s me, Cait Reynolds, coming to you with special guest blogger Lisa Hall-Wilson. It’s a good thing I have a co-blogger today, because I’m on day 14 of a cold and feel like lukewarm coffee – just ugh and barely effective. Denny Basenji doesn’t like it when I sneeze, so …
Aug 21 2017
It’s back to school for everyone – not just kids. Vacation’s over. Fun’s over…or maybe the fun is just beginning. This fall, W.A.N.A. is back with new classes, new instructors, and lots of exciting announcements coming up. Bookmark W.A.N.A. and make sure to subscribe to my blog to stay up-to-date with all the news! Don’t forget …
Jul 17 2017
Ah personal vows. I’m big on those and one core vow I made several years ago was to seek out the best of the best. Locate talent, nurture it, then share it with you guys. I’m passionate about mastery. Mastery however requires sacrifice, and that sacrifice is we cannot do all things. We need to …
Apr 20 2017
Years ago, when I decided to branch out and teach virtual classes regarding craft and social media, I knew I needed to live by my own mantra—We Are Not Alone. Sure I could kill myself learning every platform and maybe even do a passable job, but I am way too Type A for that. You …
Apr 09 2014
A social media platform is powerful but a key component is time. Strong on-line platforms rarely yield instant results. Traditional media outlets are a different story.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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