Jul 13 2015
Last time, when we talked about Barnes & Noble, I mentioned a book by Malcolm Gladwell David & Goliath: Underdogs, Misfits and the Art of Battling Giants. This is a really interesting book because Gladwell peels apart our common perceptions of what an advantage really is. Sometimes, that which others claim is undesirable really isn’t. It is …
May 04 2015
I support freedom of speech (even for those I don’t agree with), but I would like to talk about what information we are sharing. And, yeah, yeah, I am opening a can of worms, but someone has to do it…
Apr 24 2015
Have you read that last book by Dr. Snooty Pants who never had a kid but feels comfortable judging? “Why Your Child Will Kill You in Your Sleep for the Insurance Money if You Don’t Stimulate Enough Creativity?” It’s a best-seller….
Mar 16 2015
We all have those moments when we feel like tapping out, but when should we complain and when are we being self-centered? I would love to say I have all the answers. Just get me talking (or typing) and I sometimes am good enough to fool myself. But I simply do not know. I struggle …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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Feb 16 2015
Does Fiction Matter? Fiction, Fantasy & Social Change
Societies have always been defined and redefined by its stories. Fiction IS NOT INERT. Why do you think dictators shoot the writers and burn the books first?
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