Jul 05 2017
It’s Cait again! The coup might be over, but I have now assumed squatters rights on Kristen’s blog. The fun part is that you never know when I’m going to pop up and come at you with stuff that is unusual, unsettling, and occasionally unnatural. Today, I’m going to talk about writing young adult (YA) …
Jan 27 2017
Today we are going to dive back into social media because who we are on-line impacts the odds of our success. Whether we like it or not, engaging on social media and cultivating a following is going to massively impact our professional success (or lack thereof). In sales we had a saying, Fish where the fish …
Sep 12 2016
Today we are going to talk about something a bit different, but maybe this might inspire your fiction, because if the world changes guarantee you a writer was behind it 😉 . As I was perusing Facebook Friday evening, I came across an article that gave me an odd reaction. It made me want to …
Jun 09 2016
The real crisis in the country is we are laughing less and less. Everyone is special and fragile and needs to be handled with care. PC was to make us more sensitive and BOY did it work. Our nation has the skin of a grape.
Jul 13 2015
Last time, when we talked about Barnes & Noble, I mentioned a book by Malcolm Gladwell David & Goliath: Underdogs, Misfits and the Art of Battling Giants. This is a really interesting book because Gladwell peels apart our common perceptions of what an advantage really is. Sometimes, that which others claim is undesirable really isn’t. It is …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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