Jul 31 2014
Since homeschooling The Spawn, life has shifted dramatically as I struggle along this uncharted learning curve. For instance, it is a gorgeous summer this year. I’ve lived in Texas most of my life and never witnessed weather so balmy and beautiful. This morning, I step out to let the dog go bark at every thought scuttling …
May 29 2014
Every ruler had at least one jester and the jester was allowed to mock, poke fun and joke about those in power without repercussions. The role of the jester was to offer honesty and perspective. Monarchs knew that being surrounded by too many Yes Men who feared reprisal was unwise and dangerous. The jester’s job was to ground rulers and keep them from getting too full of themselves.
Jan 08 2014
We’ve allowed Hollywood and Madison Avenue and the fashion industry to tell us that anorexia is healthy and aging women should be hidden. They are at least classy enough not to recommend a burkha. Our culture treats aging like ebola. With all the creams, surgeries, injections and procedures, one might think growing older was a disease. We’ve shamed women about their bodies and faces so they’ll line-up and hand out cash for creams, diets, magazines and surgery.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
