Sep 30 2014
Who cares if we’ve written the next “Great American Novel” if the cover looks like our cousin in junior college slapped it together with a pirated copy of Photoshop? The cover can be great, but if the story (sample pages) reflect amateurish writing? Likely people won’t click to buy.
Sep 24 2014
Cyberbullies (trolls) exhibit what is called The Dark Tetrad Personality—Machiavellianism, narcissism, sadism, and psychopathy. Yet, this is where we can get in BIG trouble. We often try to deal with trolls the way we would rational people who are not deeply disturbed. Trolls remind me of the Terminator, and the hero (Kyle Reese) has the best explanation of what an Internet troll truly is.
Sep 22 2014
We all have faces we show to certain people, roles we play. We are one person in the workplace, another with family, another with friends and another with strangers. This isn’t us being deceptive in a bad way, it’s self-protection and it’s us upholding societal norms.
Sep 19 2014
I posit this thought; if we ever hope to achieve anything remarkable, we must learn to quit. In fact, I’ll take this another step. I venture to say that most aspiring writers will not succeed simply because they aren’t skilled at quitting. Ooooohhhh.
Sep 16 2014
When Hubby was at a corporate job, every office worker had a kid selling something through their dealer (the poor parent who probably still suffers peanut cluster flashbacks). One year, we had so many Girl Scout cookies I banned Hubby from answering the door. He was helpless in the face of a cute kid. Between everything bought from family, the office and our front door? We were staring down the barrel of a second mortgage.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
