Seasons change and so do we. Finding our why is something we should do regularly, because, if we’re operating off a motivation that’s older than our favorite yoga pants? It might be the reason we’re burned out and hate turning on our computers.
Sep 30 2019
Do Some People Lack the Talent to be a Successful Author?
Stephen King equates talent to a vein of gold in a mine. One has to do the hard work of digging for the ore, refining, etc. (the nasty work most people don’t want to do). He says if you spend an hour and a half a day writing for ten years, at the end of ten years, you’ll be a pretty good writer. Just as if you spent an hour and a half a day digging, mining, and refining ore, you’d eventually have decent stockpile of gold.
Sep 23 2019
Characters: Audiences Read Stories, but Great Stories Read the Audience
Characters are critical for stories that resonate. Why? Because characters are the conduit that connects the reader, that vests them in the events. We can’t empathize with technology, spaceships, magic, or nuclear submarines. Humans can’t bond emotionally to a place (without the characters as the connection). For instance, we CARE about Lord of the Rings’ …
Sep 17 2019
Branding & The Brain: How Social Media Changes but People Never Will
Branding is very different in the digital age, namely because we are incessantly bombarded with ads and marketing. We’re ‘pitched to’ more than any other time in human history. That’s why our overloaded brains have developed clever shortcuts. Most ads we literally NEVER SEE. How can we change this? How can writers cultivate an audience in a world where people are ‘marketing blind’? The answer is simpler than one might think.















