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Tag: building a brand with social media

How to Use Twitter to Connect with Fans & Build a POWERFUL Brand

Last post was some tongue-and-cheek fun pointing out how brands (particularly author brands) abuse Twitter. Today, I want to shift gears and chat some about how writers—actually ALL brands—can use Twitter far more effectively. Currently, too many writers are like Stormtroopers—lots of shots fired  tweets that hit NOTHING. Admittedly, when I got on Twitter (practically when it was invented) …

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