Aug 17 2018
Last post was some tongue-and-cheek fun pointing out how brands (particularly author brands) abuse Twitter. Today, I want to shift gears and chat some about how writers—actually ALL brands—can use Twitter far more effectively. Currently, too many writers are like Stormtroopers—lots of shots fired tweets that hit NOTHING. Admittedly, when I got on Twitter (practically when it was invented) …
May 28 2013
We can feed our kids once a week and they remain alive. Probably a super bad idea. We don’t have to play with our kids or even talk to our spouse. Yet, how healthy will kids, pets, family and marriages be if we only do the bare minimum to sustain life? Our brand is the same. Our author CAREER is the same.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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