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Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: ebooks

“No one knew this boy had special powers. Little did the adults suspect he would change the world…after they changed his diaper.”

Happy Friday!!!! Today we have a real treat. Jen Talty, the better cuter half of Who Dares Wins Publishing, is here to share some exciting news about an upcoming workshop at Write It Forward. Self-publishing is EXPLODING and there are more opportunities than ever before to carve out some writing success. Yet, to quote The Incredibles, “When everyone is special, then no one is.”

There is a ton of competition now that the traditional gatekeepers no longer hold sole possession of the Keys to the Publishing Kingdom. There are so many options out there, and with more choices comes paralysis by analysis. Which option is the best fit for your work? How can you do everything and still have time to write? Is that even possible?

Let’s hand this over to Jen and she’ll explain more. Thanks so much, Jen, for being here!

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Technology has opened many a new door for civilization. From trains, planes and automobiles, we are a society on the go. Now we’re a society on the go that brings our office AND our leisure activities in our pockets. We can stay connected to friends, family and our boss… while enjoying a good read at the beach while… on vacation… all from the comfort of our Droid, Blackberry, Tablet, iPhone, iPad, iTouch…and the list goes on.

Technology has made it self-publishing easier, and more complicated at the same time. Easier because the technology has given authors direct access to their readers. Distribution in the eBook world is not ruled by the Big 6, and therefore there the space between author and reader is much shorter. Add the incredible growth rate in the eBook market, it’s a great time to be a writer.

At Write It Forward we have a few basic concepts:

  • Writers produce the product
  • Readers consume the product
  • Everyone else is in between
  • Lead, follow or get the hell out of the way

In November, Bob and I will be teaching an on-line workshop regarding how to self-publish successfully. The course is designed to help anyone, from published authors with a backlist to the unpublished considering self-publishing. We will be giving you our collective experience in both traditional publishing, digital publishing and self-publishing.

This workshop will look closely at self-publishing distribution channels from what kind of file you will need to upload your eBook to various options you have in creating the files. We will also discuss all the various platforms such as Kindle, Nook, iBooks and Smashwords and what are the best strategies to getting your book up for sale.

We will discuss doing it yourself, outsourcing and team-building options. Authors have more options today than ever before, but the process can be overwhelming. While this is not a step-by-step technical class, the workshop is designed to give you enough information to make informed decisions on how to get your eBook on all formats possible.

We will also touch on various marketing tools we have used to help our business continue to grow.

We have over 20 years experience in traditional publishing, 5 years in ePublishing and 2 years with our own publishing company Who Dares Wins Publishing. Our unique experience is part of why we have been so successful in this new Wild West of publishing. We hope that by sharing all that we have learned, you too can have some of the great success that we have seen.

Instructor Bios

NY Times Bestselling Author Bob Mayer has over 50 books published.  He has sold over four million books and is in demand as a team-building, life-change, and leadership speaker and consultant for his Who Dares Wins:  The Green Beret Way concept which he translates into Write It Forward: a holistic program teaching writers how to be authors.  He is also the Co-Creator of Who Dares Wins Publishing, which does both eBooks and Print On Demand, so he has experience in both traditional and non-traditional publishing.

His books have hit the NY Times, Publishers Weekly, Wall Street Journal and numerous other bestseller lists.  His last release, The Jefferson Allegiance, was released independently and reached #2 overall in sales on Nook.

Bob has presented for over 1,000 organizations both in the United States and internationally, including keynote presentations, all day workshops, and multi-day seminars.  He has taught organizations ranging from Maui, to Whidbey Island, to San Diego State University, to the University of Georgia, to the Romance Writers of America National Convention, to Boston SWAT, the CIA, Fortune-500, Microsoft, the Royal Danish Navy Frogman Corps, Microsoft, Rotary, IT Teams in Silicon Valley and many others.  He has also served as a Visiting Writer for NILA MFA program in Creative Writing.  He has done interviews for the Wall Street Journal, Forbes, Sports Illustrated, PBS, NPR, the Discovery Channel, the SyFy channel and local cable shows.  For more information see www.bobmayer.org.

Jennifer Talty co-created Who Dares Wins Publishing with NY Times Best-Selling Author Bob Mayer, and runs the technical side of the company. She is published in romance and teaches Creative Writing at various writing conferences across the country.

Jennifer Talty received a BS degree in Business Education with a concentration in Marketing and Sales from Nazareth College of Rochester.  She taught Business Applications at both the High School Level and in Continuing Education.  She was a co-leader of Distributed Education Clubs of America and worked with students in developing marketing, sales and public speaking skills.  After leaving the teaching profession she worked as product and sales trainer for various hardware and software companies such as 3Comm, HP and McAfee and was the regional merchandising representative for Buena Vista Entertainment.

Thank you so much for being here!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are ON SALE for $4.99!!!! And both are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.

Many of you reading this blog aspire to be professional authors, and that is a fantastic goal. I blog three times a week to help you guys reach that goal and far sooner than you imagined. Writing can be the best job in the world, but I feel too many beginners glamourize the profession and fail to get the proper emotional preparation before traipsing off to battle. That is a formula to get creamed. So, today I am going to give you some perspective and tools to be successful.

Becoming a professional writer isn’t all rainbow and unicorns. Let’s face it. Many of us are screwed from the beginning. We have our basic personality working against us. What do I mean? To put it bluntly? Writing is a vortex of flakes. We creative people are not usually known for our self-discipline. I’ve been there. I don’t know about you guys, but I am a notorious procrastinator. I was once the High Queen of Do-It-Later Land, a sorrowful place of forgotten Post-It Notes, where the roads are paved with shiny good intentions.

What I have observed over the years is that very often, the personalities that are the most creative, also tend to be free-spirits who flutter around like fruit flies with severe ADD high off a case of Red Bull. Now, we are great at being creative, but unless it’s channeled and focused, creativity just looks like that kid who likes to run head-first into a wall over and over while giggling. Thus, it is easy to see why people might roll their eyes the day we announce we want to be a writer.

Writing is a very emotional business, and to write well, we must reach into the deepest parts of our being…and then place them out for public display. After running countless critique groups and helping hundreds of writers, I will share some advice that will help you reach your dreams. We will resume talking about craft next week. But all the craft classes in the world will not benefit you if your heart and mind aren’t in the correct place.

Persistence can look a lot like Stupid

Oh Twitter. It is so fun to watch all these writing quotes float by. One of the favorites of the newbie writer (Yes, it was mine too :P) is You know what you call the writer who never gives up? Published. I have no idea who said that, and it doesn’t matter anyway. Don’t get me wrong, it is a great quote. But, it really kind of needs a caveat, because persistence can look a lot like stupid.

My goal can be to climb Mt. Everest, but if I am on Mt. Shasta then I am not persistent, I am a moron.

You are on the wrong mountain!

Can’t hear you! I’m climbing! Never give up!

But you are on the wrong mountain you idiot!

What??? You’re just a dream-stealer! My motivational coach said you would try to stop me! I’m climbing! Never give up!

I teach at a lot of conferences, and every year I see the same writers shopping the same novel that has been rejected time and time and time again. These writers show year after year spending good money, believing that they just haven’t found the right agent who will see the beauty in their vampire-mystery-romance-YA-horror-memoir. It is as if they are stuck in a feedback loop. They can’t move on until this book gets an agent. They believe that if they don’t get an agent for this book, then they are a failure. No!

I have been there. I shopped my first novel for three years then woke up one day and realized I was swimming against the current carrying a corpse. When you make a decision to become a writer, you will be swimming against the current. People are fascinated by people who dare to dream and do great things. But….deep down, while they admire them, they also resent them.

Do not expect your family to embrace your decision. In fact, expect them to believe your writing group is really a cult (see Writer Reality Check). So expect to be swimming upstream, which is a heck of a lot harder to do carrying dead weight. If your book is being rejected time and time and time again, move on. Maybe you will grow enough to fix that first novel at a later time. Or, maybe you will take it for what it is…a learning experience. Always be moving forward.

Persistence is a noble trait; tunnel-vision is not. Be persistent. Read more books on the craft. Sign up for on-line workshops. Read…a lot. Be persistent the right way and the payoff will eventually come.

Learn to Fail Forward

One of the biggest frustrations I have with writers is their attitude toward failure. I think we like being tragic. Goes with our artsy side.

Hand over the beret. Give. This is for your own good.

Learn to have a healthy relationship with failure. One of my favorite books is Failing Forward by John Maxwell. I highly recommend everyone to read it. This book changed my life.

I used to have constant panic attacks. I was absolutely paralyzed by fear. All I could see was what I hadn’t accomplished. I magnified my failures and minimized my progress. Instead of looking forward, I was always looking over my shoulder to the past, crying over the broken dreams and what ifs? That is a load of crap.

Want to know the difference between winners and losers? There are 2 critical differences.

1)      Winners have a healthy relationship with failure. Losers cry and whine and self-flagellate when they fail to meet the mark. Their focus is always on failure so that’s where they stay. Winners, however, look at failure as a stepping stone. They land on their tush and scratch their head and ask critical questions.

Why didn’t this work?

What went wrong?

At what point did my plan go south?

What can I do differently next time?

Do I need to adjust my goals?

All through the month of November I kept my eyes on the #nanowrimo hash tag column. For those of you unfamiliar with Twitter, a # symbol will put you in a group bound by that topic. Time after time I wanted to scream as writers posted crap like this:

My goal was 1000 words today. Only wrote 300. #nanowrimo #epicfail

I saw that stupid #epicfail over and over and over. Now how do you think the Epic Fail group fared for National Novel Writing Month?

But, I also saw tweets like this:

My goal was 1000. Only made 500. Hey, 500 more than I had. Will start earlier tomorrow. #nanowrimo

Which writer do you feel will have a better chance at success?

Hear me now—Where the mind goes, the man follows.

If our mind is always on our failure and where we blew it, then that is where we will go. But here is the thing, we are in control. We are the boss.

I’m going to give you guys a great tactic to keep your mind on the positive. I want you guys to picture a monster crouched in your soul. Every time you beat yourself up, call yourself names, whine about how life isn’t fair…you feed it. As you feed this monster, he grows larger and larger and hungrier and more demanding.

How do you kill him? You can’t. We are human and he is a part of us. We can’t kill him, but we sure as hell can weaken him. How?

We starve him.

Every time you go to open your mouth and gripe about some way you failed to make the mark, stop yourself. Take a breath and rephrase in the positive.

I didn’t make my goal of 1000 words…..BUT I did write 300 and that is 300 words in the right direction. Every day I am getting better and better. I’m not where I want to be, but I am not where I was.

Starve that monster in your soul and he will get skinnier and smaller and weaker. Eventually he will be starved long enough that he will lose his appetite, and you will be a happier, more optimistic person for it.

2)      Winners have an internal locus of control.

Your locus of focus is very important. People with an external locus of focus believe other people or things hold all the power to their lives.

Well if my family would just take me seriously, then I know I would write more.

If I just had a better computer, then I’d write more.

If I just had quiet time, then I would be more productive.

IF we want to be winners, our goal is to maintain an internal locus of focus. We are in control of all things. We cannot control others. We cannot control events. The only thing under our power is our attitude and how we react to other people, events, and circumstances.

Well, my family thinks I’m a nut. I hope that changes. The only thing I can do is work hard and maybe one day my work ethic and commitment will change their opinions.

This old laptop crashes every other time I use it. What can I do to get a new one? In the meantime, maybe I can borrow one, or go to the library, or even write long-hand. It isn’t ideal, but Shakespeare didn’t have a Mac. I can do this.

I know I need quiet time to be productive. Can I stay up later? Get up earlier? Either I need to actively seek quiet time, or I will just have to be happy with a lower level of productivity. At least I am being fruitful with my time.

Be the captain of your own ship; the master of your soul (Invictus). No one is control of your destiny but you, and you have a lot more power than you believe.

Face Your Fears

I owe my friend and mentor Bob Mayer a lot, but the biggest lesson he taught me was to learn to face my fear. Do what is counterintuitive. I know that if I start feeling a flutter in my gut, then I am likely on the right path. The best writing in you lies behind your greatest fears. Think of it this way. Just expect a dragon to be guarding the cavern of treasure. In fact, the bigger the treasure, the bigger the beast standing sentinel.

Courage is not being without fear.

Courage is feeling fear, but then doing it anyway.

Only idiots and sociopaths are devoid of fear. Fear is your friend. Fear is like a water witch guiding you to your greatest reservoirs of creativity and strength. When you feel fear, keep going. Likely you’re onto something. No one ever accomplished anything great staying in the comfort zone.

I hope you guys feel fired up, and that you’re ready to take on 2011. I’ll be here to help you every step of the way. So what are your biggest challenges? Any advice? Suggestions? Do you see fear differently? Do you feel more hopeful? What are your deepest fears? Toss them out there. Sometimes the monster in the closet is only a coat when you turn the light on ;).

Happy writing!

Until next time…

Give yourself the gift of success so you can ROCK 2011. My best-selling book We Are Not Alone–The Writers Guide to Social Media is recommended by literary agents and endorsed by NY Times best-selling authors. My method is free, fast, simple and leaves time to write more books. Put that gift card you got for Christmas to good use.

Also, I highly recommend the Write It Forward Workshops. Learn all about plotting, how to write great characters, and even how to self-publish successfully…all from the best in the industry. I will be teaching on social media and building a brand in March. For $20 a workshop, you can change your destiny….all from the comfort of home.