Penguin visionary, Sir Allen, wanted to offer books to the public for the same price as a package of ten cigarettes so consumers could afford to read.
Tag: traditional publishing
Feb 21 2018
Publishing Success: Genre Loyalty vs. Plot Bunny Saboteurs
Genre matters. Genre is the foundation for longevity, building a loyal fan base and also the key to unlocking all the other plot bunnies (other genres/story ideas) we’ve been dying to try out. Regardless of the publishing path we choose, genre focus is the game-changer that transitions us from published authors to powerhouse brands. Hello, …
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Jan 03 2017
Author Animal Farm—New York GOOOOD, Self-Pub BAAAAAAD
Okay at first I wasn’t going to say anything regarding the latest Let’s Bash Self-Publishing rant over at HuffPo, but (like all “real” writers) I am in the business of serving my audience—YOU—what you want to hear and after about the tenth person who sent me Laurie Gough’s Self-Publishing—An Insult to the Written Word, I …
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Jan 24 2014
Why Now is the Best Time to be a Writer
Those of you who follow my blog know that optimism IS my super-power. Yes, The Digital Age can be daunting. We are entering uncharted territories and often we have to learn by trial and error.
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Jan 15 2014
Three Tips for Finding the Perfect Publishing Path
We writers live in interesting times. The same digital tsunami that toppled Tower Records and collapsed Kodak has now consumed the world of publishing. The world we knew five years ago is gone. Traditional is reinventing, indie publishers are growing and self-publishing now can be a viable part of any author’s long-term career plan.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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