Genre matters. Genre is the foundation for longevity, building a loyal fan base and also the key to unlocking all the other plot bunnies (other genres/story ideas) we’ve been dying to try out. Regardless of the publishing path we choose, genre focus is the game-changer that transitions us from published authors to powerhouse brands. Hello, …
Tag: traditional publishing
Feb 21 2018
- By Cait Reynolds in Business, Cait Reynolds, Genre, Indie Publishing, Publishing, Self-Publishing, Social Media Platform, Success
Jan 03 2017
Okay at first I wasn’t going to say anything regarding the latest Let’s Bash Self-Publishing rant over at HuffPo, but (like all “real” writers) I am in the business of serving my audience—YOU—what you want to hear and after about the tenth person who sent me Laurie Gough’s Self-Publishing—An Insult to the Written Word, I …
Jan 24 2014
Those of you who follow my blog know that optimism IS my super-power. Yes, The Digital Age can be daunting. We are entering uncharted territories and often we have to learn by trial and error.
Jan 15 2014
We writers live in interesting times. The same digital tsunami that toppled Tower Records and collapsed Kodak has now consumed the world of publishing. The world we knew five years ago is gone. Traditional is reinventing, indie publishers are growing and self-publishing now can be a viable part of any author’s long-term career plan.
Jul 05 2013
I, of course, believe in hard work and mastery, but Cara pointed out that it was useless without luck. That a lot of lazy, undeserving and even untalented people enjoy huge success while other, more deserving can die in obscurity.
Now you see why we had a hell of a debate. There was no simple answer.
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Pitch Perfect: Can You Sell Your Story in ONE Sentence? August 20, 2019
- In It to WIN It: How Committed Are You to Being a Successful Author? August 13, 2019
- Amazon Publishing: The Road to Conquest & How Bezos Razed New York August 6, 2019
- Science Fiction—More than Just Gizmos July 17, 2019
- Gatekeepers & Good Books: Trophy Fishing in a Literary Tsunami July 15, 2019
- The Breakout Novel & Why Publishing is Desperate for the Next BIG Thing July 12, 2019
- Inner Demons: Soap Opera Drama vs. Story Drama July 9, 2019
- Fiction Addiction: How Great Storytellers Put the “Meth” into “Method” June 26, 2019
- The Death of Ye Olden Bookstores & the Author Identity Crisis June 19, 2019
- Barnes & Noble SOLD: Goliath has Fallen & What This Means for Writers June 11, 2019
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.