Jul 31 2014
Since homeschooling The Spawn, life has shifted dramatically as I struggle along this uncharted learning curve. For instance, it is a gorgeous summer this year. I’ve lived in Texas most of my life and never witnessed weather so balmy and beautiful. This morning, I step out to let the dog go bark at every thought scuttling …
Jul 30 2014
The weird paradox is that the more we let go, the more we can hold. We live in a world that tells us we can have it all. We can’t. Truth is, we can have it all, if we choose what is meaningful. BUT, there HAS to be a trade-off if we hope to do anything well (and remain sane).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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